First I want to tell you that I’m encouraged. You’ll understand why after you see these videos.
1) Let’s start with TED. I have tweeted in the past why you should start your day with a TED video, and here is testament to that reasoning.
2) Prepare to be awed and amazed at the fearlessness in this next video.
3) and this one..humans creating and playing.
You see, as we head into 2010, the human spirit for creating and sharing and expressing and pushing the envelope of what is possible in this world will always trump the bad in those that are hell bent on destroying that spirit.
I have to give props to Peter Shankman on this one. As soon as I saw this video, it made me smile and then think that maybe the world we live isn’t so messed up as we think it is. All anyone wants is a warm meal, a roof over their head and something to smile about every day. Suffice it to say, the below video accomplishes 1 of 3.
I write as much about marketing and social media as the next person, but every once in awhile you have to lay down the pen, the judgement, the criticism and just realize, at the end of the day, it’s important to smile. Thanks Matt for being extraordinarily ordinary.
Common Craft is a two person, husband and wife company that makes videos that are short, simple and focused on making complex ideas easy to understand. One of those ideas/videos that I absolutely love is about social media. It’s “dumbed down” to levels that even the most stubborn, stodgy, old school, CEO can understand. They use a whiteboard-and-paper format that is designed to cut out the noise and stick to what matters. See what you think and share with others!
Here are 3 great examples of viral videos. The viral elements are so apparent when using these 3 videos as examples of viral marketing. In short order, they can all scale quickly, which means that the viral growth is exponential, i.e. it can spread quickly. The sharing of the link or the video is effortless, and lastly it’s humorous/touching/strikes a nerve. The first video has been viewed over 900,000 times. Which is a pretty solid number.
Now 900,000 for a viral video might seem like a large number but if we look at the numbers associated with Jimmy Kimmels F@cking Ben Affleck Response to Matt and Sarah video, you’ll begin to re-think what is construed as a viral video.
Currently that Jimmy Kimmel video has been seen almost 9 million times. That’s right, 9 million times. I would suspect that the Hey Jude video will eventually spike pretty high. But as you can see, the power possessed by a truly viral video can reach far and why and travel quicker than a tornado warning. Now admit it, right now you are thinking of sharing this post with someone who might appreciate it? It’s not hard to do, you merely send the link and off it goes. Quick, efficient and no sweat for you. Viral.
To finish off this post, here is the viral video that prompted Jimmy Kimmel’s response video. The Sarah Silverman-Matt Damon Video has been seen by almost 13 million people and blogged about over 1900 times. Make that 1901 times.
I’m back on the mobile kick as of late and thought everyone would like to see this video demo, for those who have not seen it. It is very very cool. Watch out iphone is all I can say! The maps feature is extraordinary.