This video was sent to me via email and naturally I sent it on, because that’s what we do. But computer graphics notwithstanding, this is still a pretty cool, “wow” type of video.
Direct Marketing Observations
Digital and Social Media Marketing Insights from Marc Meyer
Direct Marketing Observations 
Viral videos are the way to go. If you can create a video that goes viral you can get mass distribution with little effort and you couldn’t stop the exposure if you wanted to. And there are lots of places to distribute a video to help it go viral (eg. Adwido).