This will make the hair on your arms rise.

Straying from the norm, I decided to post this. It seemed to sum it for me lately. Just when I thought you, me, or all of us had problems or issues that we have to deal with, along comes this video. Amazing stuff.

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One world and where the hell is matt?

I have to give props to Peter Shankman on this one. As soon as I saw this video, it made me smile and then think that maybe the world we live isn’t so messed up as we think it is. All anyone wants is a warm meal, a roof over their head and something to smile about every day. Suffice it to say, the below video accomplishes 1 of 3.

I write as much about marketing and social media as the next person, but every once in awhile you have to lay down the pen, the judgement, the criticism and just realize, at the end of the day, it’s important to smile. Thanks Matt  for being extraordinarily ordinary.

 

 

Emerson Direct Marketing Observations cracks Adage top 500 blogs

The Emerson Direct marketing observations blog has cracked the Adage Power 150. The Power 150 is a ranking of the top English-language media and marketing blogs in the world, It currently ranks more than 500 blogs written about all types of media and pretty much every imaginable marketing discipline.  Thank you to everyone who has contributed, and thank you to everyone who has read and reads it….Now lets get to it!

John Challis meet Adrian Sudbury

Why is it that some of the bravest people in this world are the ones who have such little time left? John Challis I would like to introduce you to Adrian Sudbury. BTW Adrians blog has been so popular and such an inspiration that it won an award back in November.

Randy Pausch revisited

I was sent this yesterday via email and yes I wrote about Dr. Pausch awhile back, but I thought that the more exposure, or the more people that will see this “lecture”, the better off humanity will be because of it. It will only consume about 12 minutes of your time, but really, what is 12 minutes of your life when listening to a man who has but a few months to live?

Here also is an update on Randy’s current health:
April 2, 2008: Getting back into the fight

For those of you familiar with boxing, I would describe the weeks since my heart & kidney failure to be a “standing eight count.” I got knocked down pretty good and needed time to gather myself. Now I’m back on my feet; still a little wobbly, but ready to engage in the fight again.Yesterday’s CT and MRI scans showed that I’ve added a new, 11th tumor (small), and that a few of my original 10 tumors have grown, but only negligibly so. My biggest tumor is about 2.5cm in diameter. Given that I’ve been off chemo for six weeks, this was jumping-up-and-down good news, for two reasons:

1) It means the cancer has not grown like craxy, a big fear since stopping chemo.

2) Since all my tumors are in my liver, that means certain liver-specific treatments are possible.

I’m typing this from a recovery room; I just had a biopsy taken of my tumor tissue; that will be sent to TGEN in arizona, where they will run some tests to see if they can identify which chemotherapy drugs might be most effective on my particular tumors.

My next step will probably be embolization with theraspheres; a liver specific treatment that has a very low rate of side effects, and won’t make me feel crappy like systemic chemo does.

The fight is rejoined; I’ve got much more energy now — I hope to be back on the bike in a week or so.

Viral Video Explained

Here are 3 great examples of viral videos.  The  viral elements are so apparent when using these 3 videos as examples of viral marketing. In short order, they can all scale quickly, which means that the viral growth is exponential, i.e. it can spread quickly. The sharing of the link or the video is effortless, and lastly it’s humorous/touching/strikes a nerve. The first video has been viewed over 900,000 times. Which is a pretty solid number.

Now 900,000 for a  viral video might seem like a large number but if we look at the numbers associated with Jimmy Kimmels F@cking Ben Affleck Response to Matt and Sarah video, you’ll begin to re-think what is construed as a viral video. 

Currently that Jimmy Kimmel video has been seen almost 9 million times. That’s right, 9 million times.  I would suspect that the Hey Jude video will eventually spike pretty high. But as you can see, the power possessed by a truly viral video can reach far and why and travel quicker than a tornado warning. Now admit it, right now you are thinking of sharing this post with someone who might appreciate it? It’s not hard to do, you merely send the link and off it goes. Quick, efficient and no sweat for you. Viral.

To finish off this post, here is the viral video that prompted Jimmy Kimmel’s response video. The Sarah Silverman-Matt Damon Video has been seen by almost 13 million people and blogged about over 1900 times. Make that 1901 times.