Watch this video from Corning. When I first saw it, I was amazed at what was possible with glass and then what caught my eye was the number of views-5.8 million views in less than one month. This is isn’t a funny video. It’s not scandalous or malicious or of someone getting hurt. It’s simply about the many uses of glass. Something to ponder the next time your company wants to create a video. Was it Corning’s intention that it garner close to 6 million views, 14,000 likes and almost 3,000 comments? I don’t think so…
Straying from the norm, I decided to post this. It seemed to sum it for me lately. Just when I thought you, me, or all of us had problems or issues that we have to deal with, along comes this video. Amazing stuff.
I have to give props to Peter Shankman on this one. As soon as I saw this video, it made me smile and then think that maybe the world we live isn’t so messed up as we think it is. All anyone wants is a warm meal, a roof over their head and something to smile about every day. Suffice it to say, the below video accomplishes 1 of 3.
I write as much about marketing and social media as the next person, but every once in awhile you have to lay down the pen, the judgement, the criticism and just realize, at the end of the day, it’s important to smile. Thanks Matt for being extraordinarily ordinary.
Common Craft is a two person, husband and wife company that makes videos that are short, simple and focused on making complex ideas easy to understand. One of those ideas/videos that I absolutely love is about social media. It’s “dumbed down” to levels that even the most stubborn, stodgy, old school, CEO can understand. They use a whiteboard-and-paper format that is designed to cut out the noise and stick to what matters. See what you think and share with others!
A few days ago I wrote that the media was afraid of Web 2.0. I think what makes them more afraid, is the advent and wave of user generated content. In an article specifically about this, titled Bud brings out the dude in consumers, and written by Sean Egen, Sean writes about how Anheuser-Busch decided to take things a step further by offering up its popular “Dude” campaign to the general public. And the results were impressive — even by Bud Light standards.
The offering took place in the form of a call for entries of consumer-generated “Dude” ads. Creators of the videos selected by Anheuser-Busch would be paid $5,000 each for their efforts. Along with the cash, they’d also get exposure in a highly visible online ad campaign. Bud Light would get fresh video content for a very reasonable price.effectiveone executive remarked at
“As for any concerns Bud Light may have had regarding the quality of consumer-generated content, those concerns were quickly overcome as submissions rolled in.
If you look at the current four Bud Light ‘Dude’ commercials that were produced by their agency, and compare them to our top 10 submitted versions, I think you’ll be remarkably surprised at how competitive ours are from a professionalism, acting, editing and sound point of view,” Perry said.
With what people are capable of putting together on little or no budgets anymore, the agencies should be quaking in their boots. Why? Dude…. Come on. Don’t you get it? Below is the Bud Lite Vid.
Imagine…
A passer-by asks you for directions. As you talk to him, two workmen walk between you carrying a door. In a flash the passer-by switches places with one of the workmen, and you are left giving directions to a different person. Do you think you would notice?
Researchers at Harvard University played this trick on some unsuspecting people and over 50 per cent failed to spot the change.
This phenomenon is known as “change blindness” – only a tiny fraction of all the information going into your brain enters your consciousness. People often fail to see a change in their surroundings because their attention is elsewhere.
Even stranger, if you are concentrating on something, you can become blind to other events that you would normally notice. This “inattention blindness” is possibly the reason why motorists collide with cyclists.
Just as it is important for road users to keep an eye out for cyclists, cyclists must also take steps to ensure they are seen by motorists.
Direct Marketing Observations 