Advertisements

Archive for August, 2007

Web 2.0 How often can we use it in a sentence?

So I’m talking to my friend Randy who works at an inventory optimization software company called Smartops (simple name for a mouthfull of an explanation) about a site of mine called Howzitsound that really needs in no particular order ….angel investors, a face lift, some marketing, and some people to do the heavy lifting. I mentioned that the site needs to be pushed into the Web 2.0 stratosphere, and in saying that, I asked,”you do know what web 2.0 is don’t you?” Below is our email conversation.

Me:

“on a locallized level… i.e www.howzitsound/pittsburgh.htm myspace was developed for bands and music fans but morphed into a major big ass social networking site predominantly because of the coo tools associated with creating…”your space”

Randy:

Is this a quiz?  From what I know, Web 2.0 is a next step in online networking, where the users create much of the content ie- MySpace, wikipedia, etc.  It’s a wave I have not ridden.  I know it’s enormously pervasive and popular since everyone seems to have a myspace, but frankly I still feel like it’s a teenager phenomenon and I don’t care to follow.  Not to say that I wouldn’t like to have some of the myspace $$

Me:

well you’re somewhat right, but where you are wrong is thinking its a teenager phenomenon, what you will eventually see is that content and content creation will become more interactive and robust than it already has. web 2.0 is more about the tools and apps used as well as the sites that have evolved from it such as a myspace. web 2.0 is more about getting your information and sharing your information and creating it as well, through social networking sites but also individually as well i.e. blogs.

What you will eventually see is that social networking will evolve onto enterprise levels, it already has in some aspects. What it does is, it creates better communication between entities working on a project, or collaboration on a contract, or temporary virtual communities,  etc etc. So the easier the tools are, the more apt are the client to embrace the notion. Think Ajax, and xtml..

Him:

Interesting take on it and a valid point.  I think your point on it developing to an enterprise level is where more focus needs to be placed.  I tend to ignore a lot of the “real” applications because I’m sick to death of everyone talking about their myspace or their blog as if they’re someone who I should be paying attention to just because they have a webpage.  Everyone wants to be a celebrity now, and it frustrates the hell out of me.

Sorry for the rant, I think there is tremendous application for the content development tools, I just wish it was limited to people that actually have something to say

Me:

Yea I guess everyone is a pundit and a builder of web pages now even if it is with wizards and what not. so having said all of that, howzitsound/pittsburgh for example would not be totally user generated but could be user driven. i think on a local level a branded sight that i knew i could go to that had THE places to go for live music and possible just cool clubs would far outweigh fucking doing a local search and ending up on myspace or about.com….

Him:

Exactly, if I wanted people’s opinions I’d give it to them.  Ha.

I’m still a big fan of the howzitsound concept.  keep me in the loop for it

So that’s where we left it. What do you think? Did we get it right? Someone out there needs to give me the definitive explnantion of what web 2.0 will be, or what it is. Maybe he just needs to go to the start of direct marketing observations and check it out and read it all?

Advertisements

What is Retargeting?

Here is a cool website that seems to have a clue about shopping cart abandonement.

Retargeting

How it works:

Step 1: Driving traffic to your website

As a web-based business you are already driving consumers to your website in numerous ways with the hope of ultimately selling them the products they are looking for. The vast majority of marketing budgets are spent with the intent of driving users to their website so a purchase can happen. This is done with either all or some of the following:

 

  • Search Engines like Google, Yahoo!, and MSN
  • Email Marketing programs
  • Banner Ads
  • Direct Mail
  • Television Ads
  • Radio Ads
  • Newspaper Ads
  • And many more…

50% of the Retargeting process is completed at this point.

Step 2: Identifying visitors for Retargeting

With the placement of 1 simple code on each page of your website that receives incoming visitors (similar to web analytics codes you probably already have in place); Retargeting.com’s powerful technology begins identifying your visitors for you the instant it’s live on your page.

75% of the Retargeting process is completed at this point.

Step 3: Identifying your past visitors as they surf the web

Retargeting.com will start locating your past visitors among the 75,000,000 consumers we serve ads to within minutes of when they left your site and will begin ‘Retargeting’ them for you within 24 hours! You only pay $19.95 per month for all the users we deliver back to your site. What this means for you is that you are now making your marketing dollars more efficient than you were before you started this valuable addition to your Marketing Mix!

95% of the Retargeting process is completed at this point.

Step 4: The consumer returns to your site to complete the sale.

Now you have the ability to send visitors directly to your “here is where we close the sale” page by doing some or all of the following:

 

  • Send them directly to the ordering page of the product they looked at before leaving.
  • Offer them a ‘special incentive’ to purchase now, such as; Free Shipping, 10% OFF, or any other incentive you have going.

Step 5: Retargeting your past website visitors all over again!

Once a consumer has made a purchase with you and had an impeccable experience, don’t be shy to keep in contact with them again. The trust is already there, they are familiar with your brand and service, and more than likely they have an interest in another one of your products… Up-Sell, Cross-Sell, and just plain old make your website Sell, Sell, Sell!

Digg – Excellent Ready Made Logos

Quoted from http://digg.com/design/Excellent_Ready_Made_Logos:

Digg – Excellent Ready Made Logos

Excellent Ready Made Logos

Check out this site, it carries excellent ready made logos categories neatly to find an appropriate logo for business. The logos are really cool and reasonably priced. Free business stationery design is provided with all logo orders.

To get a PR you need PR.

So you want to grow the site and you don’t want to spend money on pay per click. Ok so now you also know you need backlinks as well. What to do…Well you need to create some buzz with the site and one of the best free ways of doing that is….drum roll please.  How about a blog? They’re free, user friendly, and you can fill them with content till the cows come home.

If the content is worthy, then other blogs and websites start to carry the feed because you are saying something other than blowing your own horn. Now thats content. Don’t steal or borrow someone else’s content either, unless you have their permission or you give them their just due or mad props.

By creating a content worthy site or blog, the links/back links will happen. The old adage if you build it, they will come…doesn’t quite work in the cyber world. You have to lift a finger so to speak to let people know you are out there and that you have something to say.

Now if you have  strictly a commerce site, then you probably are going to have to break down and use ppc to drive traffic. because chances are you are selling a product that someone else is selling and thus, they may be more settled in with backlinks, keywords, pages and general content. With commerce sites, people are not looking for content, they are looking for deals and there is a lot of competition.

But this doesn’t mean that you ignore your natural ranking as some site owners are wont to do since they are pouring substantial dollars into their pay per click campaign. On the contrary, their biggest mistake is not to continue to optimize the site with the SE’s in mind. You have to strike a balance.

So in order to get a high Page Rank, not only do you optimize, optimize, optimize, but you must also have people linking into your sites, as well as developing pages of content. Remember, it’s not a sprint, it’s a marathon.

Web 2.0, Ajax and SEO…

For those who are unaware of Web 2.0 and what it means, here is a quick loose definition for you.  Web 2.0 refers to the advent and rise of web-based communities and hosted services such as social-networking sites which aim to make collaborating easier and sharing between users much more inviting.  Ok, so now that you have been able to swallow that lets talk about Ajax. AJAX, is a web development technique used, for the sake of this argument, to create interactive web sites. The intent is to make web pages feel more responsive, and by doing this it increases the web page’s interactivity, speed, functionality, and usability. Things that we all want and like out of the websites we visit these days.

Ok so now that you know these 2 tidbits, what you need to know next is that for SEO experts, there are some issues on how to optimize pages that are using AJAX.Websites that use Ajax to load data which should be indexed by search engines must be careful to provide equivalent Sitemaps data at a public, linked URL that the search engine can read. Because search engines do not generally execute the JavaScript code required for Ajax functionality. This problem is not specific to Ajax, as the same issue occurs with sites that provide dynamic data. I’m sure within the next few months that the issues will be ironed out, but in the meantime  Naples SEO experts will have to make sure that the sites they are optimizing are compliant with the latest technologies. However it does go without saying  that SEO folks better have already built a site map for each and every website that they work on.

Back Linking Strategy… Is there one?

For those of you who have read about back linking in regards to the “this is what you need to do” to grow your website traffic and have wondered what is the best way to do this, welcome to the biggest challenge facing newbies, novices, and even experts in the SEO/SEM arena: Acquiring good strong quality back links. The reason it is such a daunting task is that, if we are to look at Google for example, and their algorithm, it frowns on quantity or lack of quality of back links.

Why would that matter? Because of the advent a few years ago of link farming services, programs and software which allowed websites to jump in Page Rank quickly without really “growing naturally”. the farms could grow the number of inbound links they had on their sites fast. In short, Inbound links are back links. What the link farms did and do is allow website owners to add links to their sites as quickly and as impersonal as possible. So site owners added quantity fast. Google realized this and decided to take steps to stress quality inbound links and penalize sites that used automated programs to “farm” inbound links. These programs, would and do send out automated emails that ask if you, the site owner would like to exchange reciprocal links.

 I use Google as the primary example here but it can and does stretch across to Yahoo and MSN search engines as well.  But Google also is the example because of another primary reason. Page Rank. Google has a toolbar that website owners can load onto their computers that allows a user to see what the Page Rank is of a site.  Page Rank, according to Google, is the relevance or the importance of a website in the wild wild web. The higher the Page Rank, the more important the site. Take a look at Amazon of Ebay for an example of a site with a high Page Rank.It has become so important and such a focus for SEO experts that it drives the premise of website marketing: Increase your page rank= increase your natural or organic ranking= increase your sales or traffic. In other words, High page rank=relevance. 

Since web marketers are so obsessed with what Google does and what a high natural ranking in Google can do for a website, it has created a cottage industry in and of itself.

Now the rub. There is an old saying that applied to recent college graduates that goes like this: In order to get a job you need experience but how do you get a job if you don’t have experience….? Ok so now let’s apply that statement to Back linking.  I need a good page rank but how do I acquire good back links if I don’t have a good page rank? Why as a site owner would I want to exchange reciprocal links with you if you do not even have a page rank? There is the challenge. 

You can’t use an automated program to acquire your links because quantity is not the goal and thus you have thousands of website owners out there swimming around looking for sites with page rank to latch onto.I’ll give you an idea that harkens back to the earliest days of business ownership. If you want sales or customers. Go get them. Go to work, call them, email them personally, and show them why exchanging links with you would be beneficial for both. Be honest and show them that your site is actually worthy of their link and vice versa. It’s amazing what can be accomplished the old fashion way.  Sure it goes against the grain of how impersonal the web has become, but it also speaks to one of the key components to any successful website. Personalization.

You are humanizing your website by showing other website owners who you are and what you’re about, and what you’re trying to achieve. Instead of hiding behind an automated email try and go after quality links by approaching website owners whose reciprocal links actually make sense for both of you. It’s amazing what common sense can achieve. Why then, is it called common, if everyone doesn’t possess it? 

Digital Response Marketing

Digital Response Marketing is the new accepted form of marketing to consumers. It is a direct result and offshoot of traditional types of 20th century marketing. However there are some distinguishable characteristics which enhance its value proposition from other types of marketing or advertising. The first characteristic is that its metrics are measured by consumer response via email, mobile phone/pda and or website. The 2nd characteristic is its ability to push a message to the consumer in the quickest way possible with as minimal a cost as possible.  Digital Response Marketing is redefining and will redefine how marketers push their product to consumers. With the explosion of mobile phones, laptop computers, Blogs and social networking sites such as MySpace.com, it only stands to reason that these consumers are more reachable than ever, but are also savvier and more wary of traditional marketing methods. However, they are also a captive audience and a perfect receptacle to digital response marketing methods involving Opt-in email, mobile messaging, social network advertising and RSS feeds. Simply put DRM is the right marketing method at the right time for Web 2.0 With declining numbers in traditional media, and the move to a more mobile and digitally engaged audience, solicited and unsolicited commercial communication with consumers or businesses is becoming more and more daunting. Because of this paradigm shift, a need for a more focused and non traditional method of driving purchases and calls to action to consumers is needed.  The solution is a specific “call-to-action” via Digital Response Marketing where the push and pull of information is all digital, completely automated, and involves bleeding edge technical resources. This aspect of Digital Response Marketing not only involves a heavy emphasis on traceable and measurable results regardless of medium, but also on individuals who understand the technology necessary to achieve quantifiable results but also on the potential of emerging markets.


Advertisements

The Deets

Marc Meyer is a Digital and Social Media Strategist at DRMG. This is my personal blog where I share observations, thoughts and opinions that are all my own.

Feeds

social media conference

Latest tweet

TwitterCounter for @marc_meyer
Alltop, all the top stories
Add to Technorati Favorites
View Marc Meyer's profile on LinkedIn
SocialTwist Tell-a-Friend

The social me

August 2007
M T W T F S S
    Sep »
 12345
6789101112
13141516171819
20212223242526
2728293031  

Mad Props

My site was nominated for Best Business Blog!
qrcode

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 98,267 other followers


%d bloggers like this: