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Viral Video Explained

Here are 3 great examples of viral videos.  The  viral elements are so apparent when using these 3 videos as examples of viral marketing. In short order, they can all scale quickly, which means that the viral growth is exponential, i.e. it can spread quickly. The sharing of the link or the video is effortless, and lastly it’s humorous/touching/strikes a nerve. The first video has been viewed over 900,000 times. Which is a pretty solid number.

Now 900,000 for a  viral video might seem like a large number but if we look at the numbers associated with Jimmy Kimmels F@cking Ben Affleck Response to Matt and Sarah video, you’ll begin to re-think what is construed as a viral video. 

Currently that Jimmy Kimmel video has been seen almost 9 million times. That’s right, 9 million times.  I would suspect that the Hey Jude video will eventually spike pretty high. But as you can see, the power possessed by a truly viral video can reach far and why and travel quicker than a tornado warning. Now admit it, right now you are thinking of sharing this post with someone who might appreciate it? It’s not hard to do, you merely send the link and off it goes. Quick, efficient and no sweat for you. Viral.

To finish off this post, here is the viral video that prompted Jimmy Kimmel’s response video. The Sarah Silverman-Matt Damon Video has been seen by almost 13 million people and blogged about over 1900 times. Make that 1901 times.


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2 Responses to “Viral Video Explained”


  1. 1 Adrian Lee March 8, 2008 at 6:57 am

    Good explanation about viral video.

  2. 2 Viral-video October 22, 2008 at 8:49 pm

    Interesting post. Here is a tool that lets people track the top videos globally.

    Upcoming siteshowcasing rating of globally watched videos. Refrencing youtube, google, blip tv etc. Also showcasing brand new videos soon to go viral.

    Viral-video


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Marc Meyer is a Digital and Social Media Strategist at DRMG. This is my personal blog where I share observations, thoughts and opinions that are all my own.

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