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Archive for April, 2008

16 links that I need to share on Wednesday April 30th 2008

It’s wednesday April 20th 2008, so I think it’s important that we keep it light, interesting and still add a bit of tech stuff in todays post. First off lets go here:
The world’s most famous colossal squid was still thawing yesterday in a New Zealand museum laboratory as researchers prepared to measure it, probe its interior, and take samples. It has a huge eye.

Here’s how much of a snooze fest was American Idol was last night, I started watching the Pittsburgh Penguins versus the New York Rangers hockey game!

How can they have the contestants singing songs we haven’t heard… ever?  Or better yet, songs our parents barely remember? And they wonder why the ratings are starting to slip. Perhaps we’ll look back on Neil Diamond night as the night the show “jumped the shark”. 

For the uninitiated, the term jump the shark refers to when a tv show tops out in popularity and starts to fade in to Bolivian-as Mike Tyson once said.. The origin of the term comes from an old episode of Happy Days, where Fonzie decides to try and jump over a shark on a pair of water skis…nuff said.

On Monday night I caught the intro to Deal or No Deal where they had Storm Troopers as brief case holders, Darth Vader as the banker and Chewy as a cheerleader…Can you say JUMP The Shark?

jump the shark?

This just in: If you’re young and have zero cash, then you probably use Yahoo more, and if you are rich and older, then you use Google! Say what? According to Hitwise the stats bear this out, check the matrix.

spend it like ya got it!

According to Uptrends, there are some social networks out there that need to get their act together. This is in reference to the amount of time certain social networks were down, as in “Page not found”. Not a good idea to be anti-social when your business model is..ah hem a SOCIAL NETWORK. Two of the biggest offenders were BlackPLanet.com and Reunion.com. BlackPlanet was down for a total of almost 21 hours in the past 30 days and Reunion.com, almost 13 hours. Uptrends, is one of the leading remote website and server monitoring companies that tracks uptime of some of the most popular social networks.

My plan for optimizing some terms for the sake of SEO, specifically the term, direct response marketing, seems to have worked rather well. I’m not shouting it to the rooftops, just merely giving myself some props for having a plan, sticking to the plan and watching it work. Right On, Me! It was not an easy term, but it wasn’t like it was mortgage lenders either, but the results have been favorable.

On a sports note, The Spurs are still the champs until someone knocks them off, though the Lakers are really looking good. The Chris Paul gang out of New Orleans is a really good story this year, and I’m glad the Rockets are not laying down. Are the Mavs ready for an overhaul? The New York Times thinks so.  Looks like the J kidd trade might not have worked out. But do you fire the coaches? Same holds true for the Suns and Shaq? It’s been fun to watch snippets of the games each and every night. Looks like we might see the Pistons advance as well as the Cavs. Am I the only that thinks the Wizards are turning into a bunch of punks? Don’t think I’m right? read this post by Mary Schmitt Boyer  One last thing, the TNT announcers on all of these games have been fabulous! Major shout out to them.

 

 

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Could this be viral? It was for me.

Seth Godin must see video

In a world of too many options and too little time, our obvious choice is to ignore the ordinary stuff. Marketing guru Seth Godin  awhile back, spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones. And early adopters, not the mainstream’s bell curve, are the new sweet spot of the market.

Would you rather have a budget for offline marketing, online marketing or sales?

Below is a conversation I had with Fred Yee, President of ActiveConversion/FoundPages in regards to a question that I had posed to the Linkedin group. The Question Details are below, but the main question is in the title of this post.
——————–

Me: I once had a colleague who told me he rather would have a 2 sales people rather than x amount for marketing. I had another colleague or vigorously defended marketing and branding as something that could not be ignored. It ended in a stalemate. Is it possible to have one without the other and still be realtively successful?

On 4/23/08 11:50 AM, Fred Yee wrote:
——————–
Marc, I think I understand your question and although the ‘mix’ is important, and having all is important, I may have your answer if there is only one allowed.
Today I would say online marketing. You can do a lot with a website, search marketing and email marketing, which is low cost and bring leads in, so that even non-sales (owner, manager, admin and technician even) can engage to produce sales. It’s also why Google has 800,000 customers now…
Offline is good for branding and credibility but short on producing tangible sales. Sales people can close but they need leads and without decent marketing, it’s expensive sales.
Of course, there are situations and industries where online marketing doesn’t work that well or is outperformed by the others but in general I have noticed that it works well for most.

Links:
http://www.activeconversion.com


On 4/23/08 12:52 PM, Marc Meyer wrote:
——————–
Fred, I would have to agree with you in that given all of the online productivity tools that are out there, the advent and rapid acceleration of user generated content and the ability to leveredge them at little or no cost, an inhouse team that consists of everyone from the folks in HR to the folks in IT, to the people down the hall in management, all have the opportunity to brand and market and create sales leads and marketing materials and opportunities. Which means that a collaborative effort and a sense of ownership can do more for growing a company selling a product than a single marketing department operating out of a vacuum, an autonomous sales force working without sales leads or a management team demanding results without a budget.

Thanks for responding to a great thread.

Marc, what can I say? Having been pained by this for over 15 years, I totally agree. Great minds must think alike! Fred.

Marc

11 websites to use, share and send to your friends this week.

I know you get tired of going to the same sites day in and day out hoping for something other than your usual blah blah experience. It could be your blog you go to and you’re hoping for that killer response to your post that you labored on for hours. It could be a new connection in one of your many social networks. Or maybe it’s the hopes that some of the 129 emails in your inbox are actually from people you know! Instead of the usual plethora of Nigerian kings, male enhancers, and cheap software emails.

Nevertheless, here are 11 websites that you might actually bookmark and go back to at least more than twice. Who knows? You may even bookmark and use one or two of these on a regular basis!  So Here is your latest weekly List:

RateMyDrawings Might be a good one to try out with the kids or maybe you might want to use it yourself.

Yapta This one’s timing might be better than ever. Track airfares and save money!

BossBitching I had no idea there were sooo many bad bosses out there! How did they get the jobs in the first place?

Want to access your pc from your phone? Then check out Soonr Over 600 handsets supported, including all major feature phones and smartphones.

Whenever Google buys something it must be good, so maybe that is the case with Grand Central With GrandCentral, you can be reached with a single number, answer a call at any phone you want, seamlessly switch phones in the middle of a call, and even know whether a call is important before you take it. Cool!

How bout free wake up calls? Ok I know we all don’t travel that frequently, but still good to know about Wakerupper Because it does more than just wake up calls.

I know I could use something like this ProQuo which stops junk mail and protects you from ID theft!

This company I could have used back in December Mobical allows you to securely backup your mobile data for free.

Here’s a quick way to send files, pics, vids and music to your cellphone with Beam it up Scotty

Now is a good time to be watching where your money is going, try this free app out Mint

Lastly, this site lets you funk things up a bit Be Funky


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The Deets

Marc Meyer is a Digital and Social Media Strategist at DRMG. This is my personal blog where I share observations, thoughts and opinions that are all my own.

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