Social Business in 2012 Study

I just came across a great study co-produced by FedEx and Ketchum, titled The 2012 FedEx/Ketchum Social Business Study

This study, updates and expands upon research first undertaken in 2010 and analyzes the changing impact of social media on business today. Β To quote, “Organizations are leveraging social media tools to evolve into social businesses – creating communities and relationships with external and internal stakeholders that are transforming the way they do business.”

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