A few days ago I wrote that the media was afraid of Web 2.0. I think what makes them more afraid, is the advent and wave of user generated content. In an article specifically about this, titled Bud brings out the dude in consumers, and written by Sean Egen, Sean writes about how Anheuser-Busch decided to take things a step further by offering up its popular “Dude” campaign to the general public. And the results were impressive — even by Bud Light standards.
The offering took place in the form of a call for entries of consumer-generated “Dude” ads. Creators of the videos selected by Anheuser-Busch would be paid $5,000 each for their efforts. Along with the cash, they’d also get exposure in a highly visible online ad campaign. Bud Light would get fresh video content for a very reasonable price.effectiveone executive remarked at
“As for any concerns Bud Light may have had regarding the quality of consumer-generated content, those concerns were quickly overcome as submissions rolled in.
If you look at the current four Bud Light ‘Dude’ commercials that were produced by their agency, and compare them to our top 10 submitted versions, I think you’ll be remarkably surprised at how competitive ours are from a professionalism, acting, editing and sound point of view,” Perry said.
With what people are capable of putting together on little or no budgets anymore, the agencies should be quaking in their boots. Why? Dude…. Come on. Don’t you get it? Below is the Bud Lite Vid.
Here are 3 great examples of viral videos. The viral elements are so apparent when using these 3 videos as examples of viral marketing. In short order, they can all scale quickly, which means that the viral growth is exponential, i.e. it can spread quickly. The sharing of the link or the video is effortless, and lastly it’s humorous/touching/strikes a nerve. The first video has been viewed over 900,000 times. Which is a pretty solid number.
Now 900,000 for a viral video might seem like a large number but if we look at the numbers associated with Jimmy Kimmels F@cking Ben Affleck Response to Matt and Sarah video, you’ll begin to re-think what is construed as a viral video.
Currently that Jimmy Kimmel video has been seen almost 9 million times. That’s right, 9 million times. I would suspect that the Hey Jude video will eventually spike pretty high. But as you can see, the power possessed by a truly viral video can reach far and why and travel quicker than a tornado warning. Now admit it, right now you are thinking of sharing this post with someone who might appreciate it? It’s not hard to do, you merely send the link and off it goes. Quick, efficient and no sweat for you. Viral.
To finish off this post, here is the viral video that prompted Jimmy Kimmel’s response video. The Sarah Silverman-Matt Damon Video has been seen by almost 13 million people and blogged about over 1900 times. Make that 1901 times.
In their quest to reduce the amount of what little reading people do, News Corp. and NBC launched “YouTube Killer,” Hulu, in beta Monday. While the site has been in development for months and suffered much criticism, it is finally finding some friends in the interactive world.”The technology they’ve put together on this short notice is not only adequate, it’s also better than most of what else is out there,” said James McQuivey, a TV and media technology analyst for Forrester Research. “I think they have moved a couple of steps forward compared to their competitors in the industry.”
According to the Associated Press, users can watch content from News Corp., NBC, and more limited content from Sony and MGM for free on Hulu.com or partner sites such as AOL, Myspace and Yahoo!
“When you aggregate great content together, it makes things easier for the user,” said Hulu chief executive Jason Kilar.
Great news for librarians, Barnes & Noble and Borders, don’t you think? Soon we will be a content starved nation craving videos of anything! The final version should be out in a few months