Hey marketers, what can one person do?

I have conversations every day about brand champions, leaders within communities, word of mouth marketing and  how some things can go viral. During yesterday’s Hashtagsocialmedia chat with host Rachel Happe, someone used this video as an example of a Flash Mob within a community. Watch this video. It is a perfect example of  how a) one person can make a difference and b) how viral things can quickly become.

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Viral Video #234

This video was sent to me via email and naturally I sent it on, because that’s what we do. But computer graphics notwithstanding, this is still a pretty cool, “wow” type of video.


WOMM If it sucks, it sucks.

I read this statement this morning and I’m still trying to wrap my arms around it: “Power is shifting rapidly to consumers”. The reason I’m having a hard time with it is,  since when did or do consumers not have the power.  The person who wrote that also said that that statement is the “new reality”. Oh really? So prior to the new reality, marketers and companies and products called the shots?

Isn’t the customer always right? If a product sucks, it sucks. The customer and the consumer will tell you so. They’ll do it 3 ways. 1 they won’t buy it. 2 they’ll tell their friends about the sucky-ness of it and 3. even though they don’t knoe you, they’ll tell you the product sucks.

I chuckle when I read that companies and organizations are building social communities and word of mouth campaigns wrapped around their products and top influencers and then complain because of what they hear. What did they expect to hear?

If it sucks, it sucks.