I have conversations every day about brand champions, leaders within communities, word of mouth marketing and how some things can go viral. During yesterday’s Hashtagsocialmedia chat with host Rachel Happe, someone used this video as an example of a Flash Mob within a community. Watch this video. It is a perfect example of how a) one person can make a difference and b) how viral things can quickly become.
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This video was sent to me via email and naturally I sent it on, because that’s what we do. But computer graphics notwithstanding, this is still a pretty cool, “wow” type of video.
I read this statement this morning and I’m still trying to wrap my arms around it: “Power is shifting rapidly to consumers”. The reason I’m having a hard time with it is, since when did or do consumers not have the power. The person who wrote that also said that that statement is the “new reality”. Oh really? So prior to the new reality, marketers and companies and products called the shots?
Isn’t the customer always right? If a product sucks, it sucks. The customer and the consumer will tell you so. They’ll do it 3 ways. 1 they won’t buy it. 2 they’ll tell their friends about the sucky-ness of it and 3. even though they don’t knoe you, they’ll tell you the product sucks.
I chuckle when I read that companies and organizations are building social communities and word of mouth campaigns wrapped around their products and top influencers and then complain because of what they hear. What did they expect to hear?
If it sucks, it sucks.
I know it’s a little late to be telling everyone, but if my schedule wasn’t so tight, I would be going to this:
Something completely new from WOMMA.
WOMM-U is a 2-day comprehensive and interactive educational experience built around giving you the real-world knowledge you need to execute exceptional word of mouth marketing programs.
WOMM-U is different from any other conference you have ever attended (including previous WOMMA conferences) because of the powerful mix of the theoretical, practical, and hands-on opportunities that will allow you to return to your office prepared to strengthen your existing WOMM programs or begin new ones. The curriculum includes:
In my efforts to spread what I think is a very apt representation of viral or word of mouth marketing, I give you this:
Direct Marketing Observations 