Corning Creates an Impactful and Viral Video

Watch this video from Corning. When I first saw it, I was amazed at what was possible with glass and then what caught my eye was the number of views-5.8 million views in less than one month. This is isn’t a funny video. It’s not scandalous or malicious or of someone getting hurt. It’s simply about the many uses of glass. Something to ponder the next time your company wants to create a video. Was it Corning’s intention that it garner close to 6 million views, 14,000 likes and almost 3,000 comments? I don’t think so…



5 Responses to “Corning Creates an Impactful and Viral Video”

  1. 1 Jason Keath March 4, 2011 at 3:51 pm

    And then the power goes out and you can’t use the stove or open the blinds. ; )

    awesome videos for sure.

  2. 2 Daria Steigman March 6, 2011 at 8:53 pm

    Hi Marc,

    That was just unbelievably awesome. Given the speed of technological innovation, some of this is pretty close to here now. (Oh, and I want that gadget-cool house!).

  3. 3 marc meyer March 9, 2011 at 6:11 pm

    @ Daria, sorry for the delay, but I agree, it was just pure amazing to watch..I wonder the costs were and the number of takes it took?

  4. 4 Harry May 31, 2011 at 6:07 am

    I watched a lot viral videos in .They are more hilarious. Such as sperm bank, ANGRY BIRDS theme, Jeff Dunham Achmed. You can take a look that will enlighten your gloomy day.

  1. 1 Corning Creates an Impactful and Viral Video « Big Engine Media Trackback on March 4, 2011 at 3:28 am
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Marc Meyer is a Digital and Social Media Strategist at DRMG. This is my personal blog where I share observations, thoughts and opinions that are all my own.


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