In a hostile sea of disposable, throwaway singles, BEN HARPER AND RELENTLESS7 have made a true album. White Lies For Dark Times is a timeless rock record, with a cohesive collection of music that is as raw, unrelenting and thunderous, as it is arrestingly haunting and emotional.
As much as I dig Ben Harper (I’ve seen him in concert at least 6-7 times) The hype/PR in this statement makes me chuckle. Can’t they just say the latest release is pretty damn good?
To build social proof with social media, you need to do three things.
1) Increase your follower counts. The more people you have following you on Twitter, subscribing to your RSS feeds, or becoming a fan of yours on Facebook, the more important your school will seem.
2) Get your school’s message to spread online. The more your school’s content is Re-Tweeted, emailed back and forth, voted on, Digged, or StumbledUpon, the more “popular” your school becomes.
3) Have people talking about your school in the real world. When the story you spread about your school is so great that it has people talking about your institution outside of the World Wide Web, then you know you’ve succeeded in generating positive social proof.
1) the more important your school will seem??? Seriously?
2) The more “popular” your school becomes.??? Forget tradition and curriculum..
3) Have people talking about your school in the real world..whoa..
Actually it’s a seven letter word… but maybe the context was lost in the title. Simply put. We need more context in social media conversations. Specifically in Twitter but certainly not immune to all other social networks, context can elude us quite easily. Either we abuse it, we don’t use it, we misuse it, or we lose it. Alot!
Just as the earth revolves around the sun and rotates on it’s access, context continues to toss, turn and tumble around the foundations of conversations. Word has it that the phone works pretty well at restoring context. TBD. What do you think?
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You know what I love about podcasts? They are archivable, searchable and hands free. Which means that I can listen and learn while I’m doing other things. In the social media and tech space, I think its critical from a business standpoint to continue to grow and learn and stay ahead of the curve.
With that being said here are 14 social media , marketing, and new media podcasts that do just that-allow me/you to learn. Coming from some of the true leaders of thought and innovation, these should help you achieve what you need most in this industry. Knowledge.
1) Quick-n-Dirty-Brought to you by Jennifer Leggio (@mediaphyter) and Aaron Strout (@aaronstrout) they talk about social networks and social media case studies, and talk with social media thought leaders- as well, they bring their certain style and panache to each podcast. Smart.
2) User Friendly Thinking interviews subject matter experts and industry thought-leaders on topics related to web design, content management, Internet marketing and social media. The show is hosted by CEO John Munsell and marketing director Paul Chaney from Bizzuka.
3) Diva Marketing Talks What can I say about Toby Bloomberg that hasn’t already been said? Add a great podcast to the mix and just be a sponge and learn about social media marketing.
4) Dishy Mix You want content? You want variety? This site and Susan Bratton brings it to you.
5) FIR is a twice weekly podcast covering new media, technology and PR,
provided by Neville Hobson and Shel Holtz, this podcast is very current and will always keep you in the new media loop.
6) Marketing Over Coffee Wait long enough and John Wall and Chris Penn are likely to talk about anything, however they do focus pretty heavily on the tech, digital media space. Great variety here though.
7) Managing the Gray All around good guy, C.C. Chapman uses his podcast to help business professionals and individuals stay up to date on what is happening in the world of social media.
8. Marketing Voices I’ve been a big fan of marketing voices and Jennifer Jones for awhile now. Jennifer interviews leading marketers and business executives who are changing, or trying to change the marketing landscape.
9) Twist Image Mitch Joel is pretty dialed in. Don’t think so? Look who he has on and look at the topics he chooses to tackle. Plus his sight is bangin.
10) Jaffe Juice One of my faves, each week marketing dude and extremely tongue in cheek provacateur Joseph Jaffe discusses the world of new marketing, media and PR.
11) The Marketing Edge, is one of the longest running marketing and PR podcasts. Be sure to check out the great summary posts by host Albert Maruggi
12) Find and Convert Wait till you see the list of topics and guests that Bernie Borges has on. Great topics and great content are a winning combination.
13) School of Social media Focused on Web2.0 marketing strategies, the show is produced by Ken English, the BlogTalkRadioGuy, and the Niche Prof, aka Dr. Ron Capps, for the School of Social Marketing and the Social Radio Network.
14) Connected World David Jacobs provides Connected World Radio, produced every Tues and Fri, featuring a quick thought about an aspect of social or new media.
Have I missed some that might be a great addition to this list?
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I was in a meeting yesterday with a highly respected group of people running a very notable local organization. It was a follow up meeting to a social media marketing pitch made by a business associate from another company. I was enlisted as the wingman. In a sense, I was the muscle, or the validator, or better yet, the street cred. The initial meeting with this group could not have gone any better. The plan(s) and the views offered in that first meeting were warmly embraced. There was a caveat though. They wanted more. They wanted specific details on how to roll it out. Fair enough. All positive signs.
Then I relaxed and let me friend down.
I assumed she had it under control; when I should have helped her to dig deep and develop a detailed more specific and actionable social media marketing plan. I didn’t.
Our meeting was pushed back, which pushed it further out of my collective conscience. Out of sight, out of mind, right?
I should have had her back. I was her wingman right? No excuse on my part. I should have really looked at the follow up document that she had crafted, and picked holes in it, but I didn’t. I should have thought about and anticipated the “push back” from the group, but I didn’t.
And they pushed back. As nicely as they could. But they pushed. They essentially came back with saying, “There’s not enough here”. And then they talked about ROI…and how they wanted to see it. And we, me? her? Didn’t map back precisely enough on what we were going to measure and how it was going to be measured. I assumed we’d get there, after they had said yes…
Could I have jumped all over their ROI concern? You betcha. And clearly here was my chance to pounce. and I didn’t. Because in a sense it was right there for the taking. I just assumed…
The bottom line is I barely uttered a word. Part of me wanted to and I sort of said something, but it was barely audible. I needed to be her calming voice in the storm of measurable ROI. I wasn’t. Subconsciously, I didn’t want to dominate her show, but I also didn’t want to engage in a lengthy discussion in the conference room at that time over the merits of social media measurement. Or maybe that is the place and time to have that discussion?
No it isn’t. It would take too long. And, in a sense, they were right. It will be the case of every single encounter that one has when trying to pitch and trying to win social media marketing contracts.
What are you going to do? How are you going to measure it? and what will be the results?
Assume nothing.
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Direct Marketing Observations 