When you get a chance go read Jay Baer’s post titled, Is social conversation a myth? It’s a quick read, well worth it, and got me thinking. You know what’s cool in a weird, sorta, karma like way? Sometimes in the social media bubble, there’s a confluence of thoughts on the same topic at the same time. This is one of those moments. And it revolves around social media and drum roll please…Conversations. Or the lack thereof.
Joe Jaffe is right. Mitch Joel is right and Jay Baer is right.
Call it the short cut of social media, or the “new reality” of social media, but it’s as simple as this.
People would rather reap the benefits of social media without putting the effort in.
Initially I wanted to title this post- “SMB’s don’t care about long term strategy in social media”. My thinking and experience has been that SMB’s would prefer the shoot first, aim later methodology. Conversations? Not part of their mix. Frankly, I can’t blame them. My experience is that social media is hard work and has long term benefits that you only start to see after a minimum of 6 months. So why can’t SMB’s or anyone for that matter use social media as an ice breaker or as a warm call, instead of a cold call? They can. You can, in theory use it any way you want. It’s the purist in us that longs for those not so long ago days when we used to talk face to face, use Twitter the “right way”, comment on blogs, and read newspapers…:)
Case in point Erika Napoletano aka Redheadwriting and I were passing each other in the hallways of Twitter and we were both like, “Hey, whats been going on?” It was a quick (of course) long time no talk kind of conversation . You see, Erika and I used to “chat” all the time in the halcyon days of Twitter. We even reminisced about that fact as well. In 140 characters of course. Now we barely have time. Or do we?
Do conversations happen on Twitter? Yes but it’s like trying to have one in a bar during happy hour-Eventually you get tired of trying to yell above all the noise-so you just reduce it to sound bites.
Beth Harte is another “old schooler”. We used to chat it up all the time on a few social platforms but with a twist…We would take the conversations off line and call each other too. For a few of us, its still about the conversation, or it used to be about the conversation, but now its about remembering what it used to be and adapting to what it is now.
We’re an evolutionary type of species and we’re evolving just like everyone else is in the social media world. It’s all about utility now.