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Archive for September 30th, 2009

Can you go left?

Basketball court

In basketball, there is a term that really separates the wheat from the chaffe so to speak, and it’s all based on a person’s ability to dribble the ball and to a certain degree, shoot the ball.

Fundamentally, those are 2 very important aspects of basketball. Shooting and dribbling right? So what enhances those 2 skills? Well if you’re right handed, chances are you will dribble with your right hand and you will shoot with your right hand and you will favor the right side of the court.

From a marketing, and social media marketing standpoint. You will play to your strengths. You will go or you always go with your right hand. With what you already know.

Now back to the hoop court. The most dangerous players are those with enhances skills and abilities. These are players who have a “handle” and…can go left. In other words, as they are going down the court, they can dribble with their left hand or right with ease, and shoot with either hand as well.

They can change hands on the fly and not skip a beat. They can adapt to any situation because they have the skills to do so. Were they born with those skills? Chances are they were not.  They trained and they practiced. But you don’t see that part. You just see the finished product.

One of the first things a coach looks for in an up and coming player is whether the player has a “handle” with his left hand. Can that player go left? It takes about a minute to assess and if you have 100 kids for example, trying out for 12 spots, it quickly becomes one of the main determinants.

Why is this important? Without the ability to dribble with your left hand, you essentially cut the court in half. It becomes useless, You can never go over to that half of the court because you cannot dribble with your left hand. So you favor the right side-all the time. I repeat all the time.

The same applies to  social media and marketing, you will lose unless you can bring more to the table than the next person. Oh, and you better be able to back it up.

Just as it is on the court, shit talkin’ can only take you so far and at some point, you have to start walkin’ it.

So how bad do you want it? What skill sets are you bringing to the table? Can you enhance what you already know? Do you always go to your right?

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The Deets

Marc Meyer is a Digital and Social Media Strategist at DRMG. This is my personal blog where I share observations, thoughts and opinions that are all my own.

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