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Archive for September 23rd, 2009

The Digital Handshake by Paul Chaney

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Today marks the launch of my good friend Paul Chaney’s new book, The Digital Handshake.  Paul is what we call good people, in the business. The Digital Handshake explains why advertising and marketing are losing their effectiveness and how to solve the problem using social media to corral elusive consumers.

If anyone is capable of simplifying what’s going on out there in the social media world, Paul is certainly that person. Here is a quick Video of Paul explaining the book.

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Marc Meyer is a Digital and Social Media Strategist at DRMG. This is my personal blog where I share observations, thoughts and opinions that are all my own.

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