Today marks the launch of my good friend Paul Chaney’s new book, The Digital Handshake.  Paul is what we call good people, in the business. The Digital Handshake explains why advertising and marketing are losing their effectiveness and how to solve the problem using social media to corral elusive consumers.

If anyone is capable of simplifying what’s going on out there in the social media world, Paul is certainly that person. Here is a quick Video of Paul explaining the book.

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