Did you ever read the book, “Who moved my cheese?”

It is the story of four characters living in a “Maze” who face unexpected change when they discover their “Cheese” has disappeared. Now think about your journey of discovery with social media. Doesn’t it somewhat work in the same way? You keep looking and searching for the right fit for your needs regardless of whether you are a business or individual?

At some point, the social network, tool, or service ends up either not delivering what you want, or what you need, so you embark on the journey of finding the next best thing out there. Lots of dead ends, but you keep going.

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