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Archive for November 2nd, 2007

Google is everywhere, you just have to look!

OK so when is Google NOT in the news? They seem to be everywhere these days. Such as the latest:

LOS ANGELES / MOUNTAIN VIEW, CA—November 1, 2007—MySpace, the world’s largest social network, and Google, Inc. (NASDAQ: GOOG) today announced that they are joining forces to launch OpenSocial— The partnership spearheads an initiative to standardize and simplify the development of social applications. Today’s announcement underscores MySpace’s commitment to supporting standards that foster innovation in an increasingly social Web.

But if we delve further, I think you’ll find that Google might be getting into business partnerships and alliances that we never thought possible.

Take for instance influencing children at an early age:

Behold Jimmy, a seemingly normal kid:

jimmy-the-google-dominator.jpg

But If we look closer, we can see that, yes indeed their appears to be a tattoo of sorts on his upper arm. Holding his arms in the air victorious, jimmy celebrates knowing he got in on the IPO. He has already secured his first round of funding by the way.

google-tattoo.jpg

Next we have Google heading in to the inner city. Sensing a huge push of viral marketing and word of mouth on the latest pair of  Air Jordans. Google has hitched a ride, so to speak.

google-jordans.jpg

Knowing that we are a sports crazed nation, Google has decided to move into the NFL and bank on the New England Patriots and their stellar QB, Tom Brady. Everyone likes a winner. Can you say bandwagon?

_loves-google.jpg

 Look Closely, Yep you guessed it, Google sweat towels for all of you QB wannabe’s out there. BTW, Tom Brady is endorsing Google Search for 6 years and $360 million. Let’s  move on.

Of course Google realizes how important brand image is and thus knowing that Chicago is making a play for the summer olympics, they have decided to buy the Olympic brand.

google-olympics.jpg

Shrewd move if you ask me. Google really hasn’t gotten into the sports marketing arena as much as others, so this is certainly a way to get seen, what do you think?

Speaking of shrewd, there is no one more shrewd than Larry Ellison of Oracle, don’t you think? And he’s been quiet lately, too quiet.

larry-ellison-makes-a-play.jpg

Lastly, we were doing a tour in D.C. the other day, and we just love those White House tours, and they brought us by the oval office. Well I know you’ve heard about Lincoln slept here blah blah blah… But how bout Segei and Larry slept here….? I knew the government was hurtin for cash when I saw this:

google-in-the-ovaloffice.jpg

Maybe you can’t see what we saw up close, so we took a quick pic.

the-google-brand.jpg

You guessed it. At least we all know who we have to answer to from now on. As if you didn’t know that already! And you thought Al Gore invented the internet!

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Do You Hulu?

In their quest to reduce the amount of what little reading people do, News Corp. and NBC launched “YouTube Killer,” Hulu, in beta Monday. While the site has been in development for months and suffered much criticism, it is finally finding some friends in the interactive world.”The technology they’ve put together on this short notice is not only adequate, it’s also better than most of what else is out there,” said James McQuivey, a TV and media technology analyst for Forrester Research. “I think they have moved a couple of steps forward compared to their competitors in the industry.”

According to the Associated Press, users can watch content from News Corp., NBC, and more limited content from Sony and MGM for free on Hulu.com or partner sites such as AOL, Myspace and Yahoo!

“When you aggregate great content together, it makes things easier for the user,” said Hulu chief executive Jason Kilar.

Great news for librarians, Barnes & Noble and Borders, don’t you think? Soon we will be a content starved nation craving videos of anything! The final version should be out in a few months


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The Deets

Marc Meyer is a Digital and Social Media Strategist at DRMG. This is my personal blog where I share observations, thoughts and opinions that are all my own.

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