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Archive for November 5th, 2007

A Word to Mobile Marketers: Dumb it Down.

 By 2010, over 300 million people  will be using mobile phones and PDA’s. The five big verticals of mobile marketing and search will be : Consumer Package Goods, Fast Food, Entertainment, Travel, and Financial. Two other  industries not to ignore however, are gaming and adult.  In all of these market segments though, there will always be a need to vomit the information to the consumer, if you will.

Graphic analogies aside, what marketers need to have, to steal a line from “Top Gun”. Is a “need for speed”. having said that, internet marketers and web designers have to build their mobile sites in a completely different way for mobile users. Below is a short list of things that will need to be done in order for the experience to be a positive one for mobile users.

1) Keep the layout simple and compliant to the device(more on this later)

2) Small URL’s. At some point, someone will have to type in your mobile URL into their device.

3) No Forms. Why you would want forms on a mobile site escapes me, but if you stay in the business long enough, you tend to see it all.

4) Make the naviagtion simplistic and linear. Keep the user going down  a logical path.

5) Be specific in the content, so that the user finds what they are looking for quickly. Bear in mind that mobile users have an immediate need and reason for surfing mobile content, give them a quick result.

6)  Limit the number of clicks and drill downs for the user to get their information.

7)  Refrain from using graphics and ads. They will only cloud the page and the result and slow the results to a crawl.

8)  No scripting, no plugines and no tables.

9) Try and develop a page that can be navigated using one hand. I know it’s virtually impossible but, put yourself in the users place.

10) Make the content accessible regardless of device and regardless of bandwidth needs.

11) Keep the following specs in mind as well:

  • 120 pixel screen width
  • Use XHTML
  • Use UTF-8 character encoding
  • Use JPEG’s and GIF’s
  • Page size should be 20Kb’s
  • Color: 256 min.
  • No scripting
  • Css1 style sheets
  • Http/1.0
  • No image maps
  • Limit Links

You’ll save yourself a lot of grief and headaches if you, wanting to cash in on mobile marketing, subscribe to certain design constraints when building your mobile ready websites. I know there are others that still need to be discussed, but the above should help in at least giving you a small checklist to utilize in your quest to be part of the next great marketing boom. Remember KISS! (Keep it simple, stupid.)

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The Top 30 social bookmarking sites.

  Since I know all of you are just starved for lists on a monday morning because you’re too tired to read a really long diatribe on what Google, Facebook, Microsoft and Myspace are doing, I thought lets just throw a top 30 list of Social Bookmarking sites:

http://www.blinklist.com/

http://del.icio.us/

http://www.fark.com

http://blogmarks.net

http://smarking.com/

http://segnalo.com/

http://www.shadows.com/

http://www.gifttagging.com/

http://www.simpy.com/

http://www.wists.com/

http://www.feedmarker.com/

http://lilisto.com/

http://ma.gnolia.com/

http://www.faved.net

http://www.spurl.net/

http://www.blummy.com/

http://myweb2.search.yahoo.com/

http://buddymarks.com/

http://feedmelinks.com/portal

http://www.hyperlinkomatic.com/

http://www.linkagogo.com/

http://unalog.com/

http://tag.zurpy.com/

http://de.lirio.us/

http://www.furl.net/

http://www.linkroll.com/

http://blogmarks.net/

http://www.givealink.org/

http://www.looklater.com/

http://netvouz.com/

http://simpy.com/

Click Fraud is on the rise.

 Recently The Click Fraud Index run by Click Forensics  showed that click fraud rate was on the rise. What you will find interesting about these numbers are

Key findings from data reported for Q3 2007 include:

  • The overall industry average click fraud rate was 16.2 percent for Q3 2007. This is an increase from 13.8 percent for the same quarter in 2006 and from 15.8 percent for Q2 2007.

cfq.jpg

  • The average click fraud rate of PPC advertisements appearing on search engine content networks, including Google AdSense and the Yahoo Publisher Network, was 28.1 percent in Q3 2007. That’s up from 25.6 percent for Q2 2007, 21.9 percent for Q1 2007 and 19.2 percent for Q4 of 2006.
  • Over 60 percent of traffic from parked domains and made for ad sites was click fraud
  • In Q3 2007, the greatest percentage of click fraud originating from countries outside North America came from France (4.2 percent) China (4.1 percent) and Germany (3.7 percent

Publishers and advertisers have recently felt the impact click fraud is having in the content networks. Increasingly, publishers are seeing a performance drop in the content network traffic quality. Advertisers are seeing their conversion rates drop significantly on content networks because of bad traffic coming from parked domains and other low quality sources.

“Click fraud activity continues to grow especially on made for ad sites, parked domains and on the content networks,” said Tom Cuthbert, president and CEO of Click Forensics. “Advertisers, publishers and search engines need to take notice because content networks are becoming the fastest growing source of click fraud. Ensuring their quality is essential for the pay per click advertising market to continue its growth


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The Deets

Marc Meyer is a Digital and Social Media Strategist at DRMG. This is my personal blog where I share observations, thoughts and opinions that are all my own.

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