This weeks #socialmedia tweetchat topic: The Next Big Thing is So Last Year #sm49

When: Tuesday, March 2nd / Noon Eastern
Hashtags: #socialmedia, #sm49
Topic: The Next Big Thing is So Last Year

    In the 49th edition of this popular and long-running chat series, Greg Verdino of Powered and Crayon fame,will be tackling on of his favorite topics and biggest business bugaboos — marketers’ exuberant (and often irrational) obsession with the next big thing, the flavor of the month, the latest but not-necessarily-greatest shiny object. We’ll plan to cover riff on three key questions:

    • Why are marketers so obsessed with the next big thing even though so many turn out to be next big busts?
    • How do you balance the benefits of strategic innovation with the risks of constantly chasing shiny objects?
    • What’s the one social media “old thing” most marketers still get wrong?

    Posted via web from marcmeyer’s posterous

    so you think all social media relationships work?

    so there’s this “social media” guy. he’s very influential or seemingly so and everyone seems to know him and like him. except me. i don’t like him, but i have a legitimate reason. i asked him to do something for me and he agreed to do it, but getting him to lift a finger was very difficult. i was getting rock star attitude coupled with “i’m really busy” bullshit.

    i pressed him to get off his ass and he pushed back.

    i apologized (1) since i was asking him to do something for me. i apologized (2) some more and blamed it on crossed wires when communicating. it never got any better. i got more rock star attitude.

    i apologized (3) one more time and not only did it not get better, but the project was a complete bust because he decided to just suck at it. he mailed his effort in. nevertheless, after all was said and done, i thanked him and apologized once more via twitter(4) and even via email (5)

    since then, i’ve continued to try and reach out to him casually from time to time to see indirectly if all has been forgiven or forgotten, and have been acknowledged zero times; and thus, have come to realize that with some people it is just not meant to be. i’m sure he’s a great person and by all intents and purposes, he appears to be and if he got to know me, he’d learn that i’m not so bad either-but i guess neither one of us will ever find out.

    you see, not every social media connection or relationship results in this beautiful harmonious situation. some of them suck and some just don’t work.

    at the end of the day, we’re still square pegs running around with round holes…

    Is your reputation based on popularity?

    Last week I wrote about how I was rethinking the whole influencer thing and I wanted to explain what I meant. Actually what I meant can be explained in the title of this post, but I’ll expound just a bit more.

    Because of the nature of today’s media and how it is packaged and produced, there has never been a larger premium placed on popularity. Unfortunately, because of that, authority loses out. So what happens? Reputations  are rooted in results  that emanate from the right media channels, total number of views, high follower numbers, saying the right thing at the right time, or  just not being vetted properly.

    For example, someone that we should look to for trust, authority, leadership, knowledge and guidance, might lose out to someone like this…

    Thus you and I may be putting value on something that may be a “Knock-Off”.  You know what a knock off is? The $10 item that looks like the real $500 one. No one knows the difference, unless you start to really “look”.

    So how does one build a solid reputation in the social media world? How do you become a trusted source of information, a treasured resource, a valuable asset?  Maybe you can answer the question if we pull the term social media off the board. Pick any industry you want. Take the media out of the equation. How do you assign trust, leadership and knowledge?

    How is it assigned to you?

    You build it over time. It’s cultivated over time. It’s earned. Don’t treat your online relationships as commodities and don’t base the relationship you create on arbitrary numbers. And don’t let it define how you are perceived. You wouldn’t do it offline, so why do it online? If you want to be a difference maker in social media, it first starts with making a difference; and not with having more followers, friends and fans.