In the 49th edition of this popular and long-running chat series, Greg Verdino of Powered and Crayon fame,will be tackling on of his favorite topics and biggest business bugaboos — marketers’ exuberant (and often irrational) obsession with the next big thing, the flavor of the month, the latest but not-necessarily-greatest shiny object. We’ll plan to cover riff on three key questions:

• Why are marketers so obsessed with the next big thing even though so many turn out to be next big busts?
• How do you balance the benefits of strategic innovation with the risks of constantly chasing shiny objects?
• What’s the one social media “old thing” most marketers still get wrong?