15 Things I’ve Learned from 138 Social Media Tweetchats

Posted on December 8, 2011 by marc meyer

More than 2 years ago Jason Breed and I decided to create a Tweetchat. The format was pretty simple, we would find a killer, compelling host in the social space, like a Beth Harte who was our very first host, and we’d pick a killer, topical, compelling, subject. After we settled on the topic, we would collaborate on 3 questions and off we would go to promote it for the following Tuesday. We also decided to create a killer, award winning, website thanks to developer Terry Mckyton that would captures all of the conversations in real time and even allows you to tweet from the site, but other than that, we were ready to go have Tweetchats. Boom.

When Jason first called me, he was looking for ways to brand his previous company. At the time, the Tweetchat, “Journchat“, was on fire and that was our inspiration. In the course of about a 1 minute conversation, Hashtagsocialmedia was born. We had no idea that 2 years and 138 tweetchats later, “Hashtag” as we call it would still be chugging along.

So what have I learned?

1) Tweetchat’s don’t work w/o participation. From having great hosts to having great participants, you need both to succeed.

2) The content comes from the crowd. The gold is in the conversations.

3) Trolls can easily be exposed and don’t last long, but contrarians can bring balance and perspective.

4) There is always a retweetable soundbite that can sum up the discussion. Always.

5) There is never a shortage of topics though some seem to be more popular than others.

6) Passion is never on short supply.

7) Smart people are everywhere.

8. The generosity of the hosts has always surprised me and yet doesn’t.

9) The value of the conversations lasts longer than the Tweetchat

10) We can always learn and takeaway something even from sub-par Tweetchats

11) Every Tweetchat will be different. No two are the same.

12) There is a ton of room for growth for all Tweetchats.

13) There needs to be a next gen level of Tweetchats

14) Businesses, brands and companies should incorporate tweetchats into their marketing mix

15) People actually learn from tweetchats.

I could easily come up with 123 more “things” I have learned, because I have learned something from each and every one of them, but the point is, there is always a takeaway. In fact, not only have I grown from these Tweetchats, but also from the half dozen others that I pop in to from time to time. The bottom line is that Tweetchats are a tremendous opportunity to network, grow and expand your user, knowledge and friend base to the nth degree.

I’m better because of our Tweetchat, I’m better because of the people I’ve met from them, and I know it brings value to others and that makes me feel pretty damn good. Tweetchats work. So tell me, have you participated in our or any Tweetchat? What has been your experience?

The Social Customer

Posted on November 2, 2010 by marc meyer

Posted: November 2nd, 2010 By: Jason Breed

You think marketer’s lives are rough, try being the customer. So much is being thrown at the customer these days, its hard to keep up.

B2B Customers: You used to have a few vendors that competed for your dollars, the agencies were simply creatives and technology vendors simply did technology. Without all the improvements in technology, manufacturing had many barriers to entry which reduced your choices. You never heard about how vendors were treating your employees (good or bad) and you never cared how they were performing with other peers in related industries. Marketing was marketing and technology was, well, technology and never did the two meet. Decisions were made independently without concern to the ecosystems that are in place today.

B2C Customers: You were able to make purchase decisions simply based on how the product tasted, handled, or felt. You did not worry about their greenhouse effects, the videos their employees were making behind the scenes or how much the same product cost at other stores within a 7 block radius. Your friends may have mentioned cool products but you did not have to worry about your friends seeing every purchase you make (remember that Dixie Chicks album you really want) nor did you have to remember if you had ”like’d” the Brand in one of your networks. You did not care what they were making next because if you did not want it, you would simply just not purchase it. Forget writing letters to your friends to warn them that the “new & improved” product really wasn’t.

Fast forward to today. Customers are more equipped through technology and network science to make purchase decisions than every before. Interestingly enough though, the buying cycle is getting longer, not shorter. Customer’s purchase paths have changed. No longer do they call you to see if something is in stock or what your hours of operation are. No longer do you get a chance to speak to prospects, they simply search online, visit the first few sites that come up, comparison shop through online and physical stores, review product ratings and comments. If prospects can’t relate to the things they find in that process, those potential customer simply go away without you ever knowing they were actual prospects.

While purchase patterns have changed, so have expectations. The expectation is that I, as a customer, can ask a question online to a company and get a response back either from other customer zealots or from the company itself. The other expectations are that you are being a good corporate citizen (because I’ll find out if you are not) and that my vote counts. I want to influence the direction of the next product, not as a shareholder, but as a product user and Lord help if my product breaks down before I think is reasonbly expected.

We know that customers are changing for both B2B and B2C and yes, even for B2B2C. The challenge is that customers have not yet fully transitioned from customer-of-old to customer-of-new so they are still in motion. They don’t know what they want in a Brand yet however the expectation is still there. So how do you handle this?

This weeks #Social Media Topic: Connecting With Consumers Through Social Media

Posted on May 3, 2010 by marc meyer

Posted: May 3rd, 2010 By: Jason Breed

The title of this post pretty much sums it up. So often we get caught up in frameworks and checklists and strategies and everyone is running around looking busy. Meanwhile, back at the ranch where the real work happens, consumers are still being marketed online. How could this be?

It is helpful sometimes to take a step back and take a look at what you are doing from the outside looking in. Consider how your consumers view you online and where they view you. You might begin to understand why your social programs are performing the way they are. So many strategies stop at the tools so you end up with a blog or a Facebook page and the strategist goes home. Inevitably the same marketer or communications person does what they know and starts blasting messages. As a result, the consumers that you were trying to get closer to actually end up further away. To translate this back into social media jargon, you end up with an audience of lurkers (assuming they stay that long) when you are attempting to get those consumers engaged.

Jake McKee 90-9-1.com

Jake Mckee’s infamous 90-9-1 pyramid comes to mind. If you do not make it easy, fast and safe for consumers to engage you will end up with more than 90 percent lurkers trolling your content. On the other hand, if you take the time to create baby steps of engagement like a simple “thumbs up/down”, share this, or even a one question “quick poll” your audience will begin to engage more. This helps to establish trust as well. With trust comes responsibility though. If you allow members to digitally attack each other via comment threads, etc then you will end up with the same 4 people running your site like street dogs marking their territory on trees. Curating community content to keep it safe will go a long ways for members to want to contribute and connect with greater frequency.

Once they are connecting with higher frequency, what’s your plan then? What messages do you want those consumers sharing? Your consumers have 2 experiences with every interaction they have with you. Those 2 experiences are perception and reality. If you ask for suggestions, get them and never respond or even acknowledge them, the consumer’s perception is that you really don’t care. All of these experiences get crafted into a story that is told and re-told online, at dinner parties, at the gym and anywhere else someone brings up your store, brand or product.

If consumers are your storytellers, then shouldn’t you have a plan to help shape that story every chance you get? Two main themes are emerging: 1) enable consumers to connect with you more frequently and 2) have a plan in place to help mold their story about you once you do connect. Sound straightforward? If it does then you have never had to a) manage a community first hand, b) never been responsible for results or c) all of the above.

By design, our moderator has a lot of experience doing both. Kyle Lacy is the head of Brandswag and a highly sought after social media practioner for businesses. Kyle will lead a discussion around how to better connect with consumers by converting more passive consumers into active consumers of your brand and what to do once they become active. This discussion will follow our weekly Tuesday event schedule taking place 5/4 at noon Eastern. The topic and questions will be:

Topic: Connecting With Consumers Through Social Media

Q1) What are ways to move customers up the interactive chain from lurker to influencer?

Q2) What’s the value of storytelling vs. messaging?

Q3) How can you get customers to take action on your behalf and tell the story for you?

The event will begin with Q1 at noon eastern followed every 20 minutes with the next questions. To follow along and add your POV simply track #sm58 via any Twitter client or follow along via our LIVE page.

via hashtagsocialmedia.com

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This Weeks #Social Media Topic: Managing the Marketing Mix: Which Channel is More Effective?

Posted on April 27, 2010 by marc meyer

Posted: April 26th, 2010 By: Jason Breed

On its surface, this topic is a “status quo” topic, one that fits into the traditional advertising model that says radio, television and print are channels therefore the Internet is a channel too. Agencies and old-school marketers feel comfortable when discussing digital as just another channel. They figure if a portion of their budget allocated to digital and they tweak their messaging to match the medium then Whoalla! we are all new-age digital marketers.

The problem with this approach is it assumes consumers are the same and want the same messaging pushed at them to interfere with their online entertainment just like they consume television or radio entertainment. Consumers have changed! Consumers do not shop the same, communicate the same, consume content the same nor do they react the same to advertising. When it comes down to it this topic cannot be about marketers adding a new channel, it has to be about those marketers who can adopt to changing consumer behaviors and those who cannot.

Consumers no longer want to be talked at, they want to be engaged with. They want to see who prepares the food and talk with the baggage handlers, they want to feel they have a voice in determining the features of their next car model and want to help select what charities their soda maker donates to. The majority of companies today are not set up to handle this new consumer. Decades of closed systems and legally approved content are getting in the way of companies trying to interact with the consumer.

So what is this post about then? Even though consumers are changing their behaviors by the second, companies can not move that quickly. Companies need to have some transition period to move from traditional to digital and it’s not just in the way they advertise. This is a cultural shift, a systems shift, a shift in processes and approvals to a more distributed workforce. This is much more than simply a messaging shift.

This post is about transitioning. Many times, the only way to move the needle or to convince traditional executives is with proof. That proof comes in comparing what they already know and are familiar with and in a way that they understand like reports and measurements that can compare traditional apples with digital apples (apples to apples). If you measure traditional marketing with reach (ie. magazine has 100k circulation + 2 times pass along and costs $5k) and sales (call volume rises when our infomercial airs and conversion increases 12%) then your digital marketing reports cannot use language like followers, subscribers and linkbait, they must be consistent. The good news is with proven success comes additional funding and a higher tolerance for experimentation.

Once you are able to measure and report consistently across traditional/digital and begin to show positive results, how do you determine how much is the optimal amount to spend on each? Again, a fully integrated interactive marketer does not allocate a bucket of monies per channel. Integrated messaging and consumer engagement is determined by the need at the time. If a customer makes an online mess, it may require an online video response or it may require an actual television ad to express your point-of-view. In order to stay flexible and meet your daily needs you cannot have a pre-allocated budget based on channels that was set 9 months ago.

In staying with the theme though, you need to be able to show value as you transition from traditional advertising to more integrated. You have to show that any investment is worth the return before executives will release additional funds and approve more experiential marketing. In light of that, what is the right mix? Ford transitioned 25% of their marketing budget to social. Seems like an arbitrary number but what is the right mix for your company as it transitions from what it was to what it needs to be?

To help us get a better handle on the right marketing mix for your company, we are bringing in a moderator this week who not only understands the measurement and monitoring side, she also understands the business side and promotes the advancement of companies into a more integrated marketing approach. Amber Naslund, the Director of Community at Radian6, understands organizational change is just as important as technical change is and knows how to get people there. While there is before digital (traditional) and after, more importantly there is a during or a transition that not many can talk to except Amber. This week’s topic and supporting questions are as follows:

Topic: Managing the Marketing Mix: Which Channel is More Effective?

Q1: How do you know your traditional marketing efforts are effective?

Q2: How do you know your digital marketing efforts are effective?

Q3: What is the right budgeting mix between traditional & digital?

Be sure to join us Tuesday April 27 at noon Eastern and participate by following #sm57 from any Twitter client or simply goto our LIVE page during the event.

via hashtagsocialmedia.com

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This weeks #Social Media Topic: Managing the Effectiveness of Your Social Programs #SM55

Posted on April 13, 2010 by marc meyer

Effective social media programs? Yeah right, how would you ever prove it? That’s the struggle of corporate social media marketers. There are tons of systems that help you listen and monitor, there are a lot of publishing tools that let you update multiple accounts and personas in the same dashboard, hundreds of social platforms and a few reporting tools. The problem is they are all just that, all disparate systems that are not connected and certainly not integrated.

So back to the question, How do you manage the effectiveness of your campaign? If you are like most social marketers today, there is little support for the social manager who is typically part of the marketing or communications team. Left to their own devices, they usually use the free tools and simply infer the results that they can patch together.

There is a new suite of tools coming onto the market that proclaim Social Media Management Systems (SMMS) that begin to couple two or three components together. Here’s the problem, even the specific SMMS solutions don’t provide a real look. The current SMMS solutions are tools. They were created as tools to measure other tools. What’s missing are the actual use cases, the tools that marketers need to track, analyze and report campaigns. In general, here’s a list of what’s missing:

Central Database – to pull the results together and create a single platform to analyze and report from
Proper Reporting – that integrates the different systems and provides true enterprise analytics and reports
Advanced Sentiment Analysis – not just positive and negative either.
CRM Integration
Traditional Marketing Comparison

Take a look at that last point. To truly understand the effectiveness of your social programs, you have to have something to compare them against. Think about it, a platform that could listen, suggest influencers (based on advanced sentiment), provide a place to respond from, track internal links and their paths/subpaths, manage digital ad spend, then monitor traditional ad spends, effectiveness and finally compare and recommend an optimized marketing mix based on real-time results and all at an enterprise scale. The panacea of managing the effectiveness of your social media programs. (From my experience, I have only seen this solution from one provider, Accenture Interactive (Disclaimer: Jason Breed works for AI)).

The reality is that only the top brands require the type of solution mentioned above. Every marketer has unique needs and unique results that will all have different values for each marketer’s brand. There is one marketer that has the experience to help us work through what’s most appropriate for all needs. That marketer is Tac Anderson. Tac has experienced the brand side at HP and the agency side from his current position at Waggener Edstrom. He will lead the discussion around the following topic:

Topic: Managing the Effectiveness of Your Social Programs

Q1: What type of planning should go into your social media campaigns? What is your process?
Q2: What metrics should you always be looking at?
Q3: What should always be on your scorecard to measure effectiveness? Are there any constants?

We invite you to join the conversation on Tuesday 4/13 at 12 noon EST by following #sm55 from any Twitter client or from our LIVE site.

via hashtagsocialmedia.com

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15 reasons to love social media

Posted on March 9, 2010 by marc meyer

My last few posts have been about the darker side of social media and thus I wanted to clear something up. I am the biggest champion of social media that you will find and here’s why. I may get a little spicy sometimes, but that doesn’t diminish all the “good” things about this crazy space and all that it delivers to us daily. So get a gander at these 15 reasons and when you’re done reading them add your reason to the mix.

1) Today I have a very large network of close and semi-close contacts that I can reach out to at a moments notice. Chances are, you do too! 4 years ago, I did not have anything remotely close to this type of network.

2) If I need a really good PR firm for example, I can contact that person today and we’d know each other well enough to have a very nice conversation… without the usual vetting process. The confluence of PR and social media ain’t no coincidence.

3) If I wanted to have someone guest post on my blog and bring their incredible smartness and knowledge to the table, all I have to do is ask. Have you ever thought of asking someone? You should. There might be some really smart folks in your network and you might not even know they are following you!

4) If I have to refer a killer web design person to someone, I can do that in 5 seconds. I’m sure you know of someone too. I could come up with a list of 10 in no time.

5) Need a good email marketing company? I know one or two. In fact, I got to know someone from a pretty cool company just in the last 2 months, Thanks network.

6) How about a good social media monitoring company? I can help you, I know a few good people there. What’s great about this one particular company? They don’t push the product, they just act like normal people should act.

7) Want to know who you need to contact in regards to social media and non-profits? Here’s one for you. Thanks to social media, these people have a chance to influence us in a way that allows us and them to make a difference in this world. We need more of that.

8. Because of social media, my network, no matter how jaded or pissed I can get sometimes, allows me to get jaded and pissed… and they’re ok with that. They still like me in the morning. 🙂

9) Social media has allowed me to contribute to one book and create a rough draft for another. It’s allowed me to present at conferences, write articles in magazines and speak on the radio and create projects that connect some very dynamic people together.

10) Without social media none of us would be allowed to share the cool things we are doing 24/7/365. That doesn’t mean we always care about all of it, but you have a channel to express yourself now that you didn’t have before.

11) If I need help, all I have to do is ask. Need proof? Check out the 50 people that have hosted Hashtagsocialmedia. I asked and they said yes.

12) If I’m asked to help or assist on something, and because I generally know who is doing the asking, I don’t hesitate, thanks to social media.

13) Because of social media, when I meet someone for the first time, like a Jason Falls for example, I generally am “not meeting” them for the first time. We already know each other.

14) Because of social media, we have something to talk and write about every day.

15) If I didn’t know you before and now I do, chances are it’s because of social media.

At the end of the day, it’s still all about the relationships, the connections, and the conversations. For that, I’m thankful.

This week’s #Socialmedia Tweetchat Topic: Social and the New Model For Market Segmentation #sm48

Posted on February 23, 2010 by marc meyer

So you know by now that we attempt to shake things up a bit and challenge people to think differently about topics and their impact on business. Our topic this week is no exception and with the skills of our moderator, we are going to test those limits. This week’s discussion is around market segmentation and how social can change how we approach it.

Market segmentation is more than what markers do with homogeneous products before deciding which actress to use in the commercial to best reach a desired consumer group. Market segmentation is defined by Wikipedia as:

“A market segment is a sub-set of a market made up of people or organizations sharing one or more characteristics that cause them to demand similar product and/or services based on qualities of those products such as price or function.”

This is a good start as a definition, however this does not even begin to scratch the surface. How do we take this to the next level? To explore ways by which to re-imagine consumer grouping, we must get past the traditional segmenting like demographics, geography, income, even behavioral. For many marketers, they look at data models that break out behavioral with layers of demo and geographics mashed in. This modeling then determines a budgeted ad spend for a period in time like 3 or 6 months where the messaging is developed, pricing assigned and commercial created. The problem is that by the time the ads hit, the data models have shifted and the intended groups have moved on. Now with peer reviews and endless product content the real-time web is heavily influencing consumer preferences that continue to change with increased velocity.

Savvy marketers have been using insights for more than just marketing also. Savvy marketers use segmentation for product development, pricing, marketing channel, and even customer retention. Using the last example, customer retention, the segmenting considers factors like profitability, strategic fit, product version and longevity. Can you service your customers differently with better targeting for profitability or would you be more proactive with customers who were ripe for renewal or upgrades? Now consider going beyond your internal gates and imagine the results if you combined internal factors along with external or social listening capabilities. Maybe that customer who is really loud socially is a drain on your profitability.

So what this means is that the social web is having a profound affect on preferences, therefore insights that are not derived in near-real time are simply missing the mark. If we open our research and insights departments to the social web, how can they can they use these tools that have never been considered before? Every company will find different value in different social instances, however there are some great new possibilities that are emerging:

What if you titled the buckets of your listening tools with Underserved, Disenfranchised and Contemplators? Could you use that insight to build better products or price more according to near real-time inputs?
What if you targeted people who played Mafia Wars on Facebook or joined relevant fan pages. Could you use those applications for consumers to self segment themselves and find commonalities?
What if you targeted people who used certain hashtags (#) on Twitter or similar platforms. Could you infer commonalities from everyone who tweeted #farm, #beer or #sweets?

Understanding and using social segmentation is challenging. The pace at which social moves and the pace by which people flutter around digitally are simply exhausting. Marketers like General Mills and Coke are early adopters of social segmentation and blazing a trail for others to follow. This week’s moderator Ken Burbary is going to help us sort out this topic. Ken manages the social media duties for Ernst & Young where he develops these types of solutions for their respective clients. The topic this week is:

TOPIC: Social and the New Model For Market Segmentation

Q1) Is traditional market segmentation still relevant?

Q2) What should be more important for Brands: social segmentation or engagement?

Q3) How are you segmenting your customers with Social Media?

Please join us Tuesday 2/23 at noon EST by using #sm48 on Twitter or follow our LIVE page

via hashtagsocialmedia.com

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This weeks #SocialMedia Tweetchat Topic: Fear Factor: Understanding the Value of Adding Social Media to the Mix

Posted on February 2, 2010 by marc meyer

FUD FUD! (Fear, Uncertainty & Doubt) is typically used by sales and marketing types to position themselves against competitors. IBM used to be renown for using this tactic and now it’s being used in a different way. Executives are turning FUD around and using it on their own organizations with regards to the use of social media. While companies widely accept that social media is transforming the business landscape, executives are still reluctant to approve anything more than small tests or pilot programs.

This reluctance by executives is being translated by many to simply infer that they are scared. Looking at it from an executive point of view however might shed a different light on the use of social media. Companies have spent decades building out their networks of consumers, partners, suppliers, employees, and special interests. So why does management shudder whenever you begin to put a “social” in front of the network? Consider, today’s business models are developed with layers of hierarchy and managed very linearly. By this, I refer to the typical order of developing product, inserting the supply chain, managing distribution, creating point of sale campaigns and attracting consumers. There is a very linear process for managing corporate messaging, customer service, measuring consumer sentiment, channel partner alignment and so on. What social media does is dis-intermediates most linear processes and connects disparate networks in ways that enterprises have not yet created “management” solutions for. Like the classic management book implies, we have moved the proverbial manager’s cheese. So what does this mean to social media champions inside companies?

In order to make decisions, executives need clear objectives, relative impact on short term and long term business and data points to back it all up…not theory. Introducing a company’s employees to be social is one way to start (a good post by Rachael Happewill help identify ways to get started). This helps to build confidence, trust and develop skills for those tactical purposes. What is still missing though is the bigger issues surrounding change management and working procedurally in a non-linear environment. For instance, at its most basic, what happens when corporate messaging is spread by consumer reviews not Corp Comms department? What happens when consumers demand (or request) product features instead of market research? Take it a step further now and consider what might happen if your consumers could connect directly with your suppliers and eliminate your company’s role in assembly? Now it moves beyond ratty little conversationalists to a complete dis-intermediation of non-essential middlemen and your company is no longer relevant (think newspaper business).

In order for companies to consider adopting social across an enterprise, social media strategists need to move beyond campaigns and tactics and begin considering corporate lineages. A research study commissioned by Cisco contained keen observations for agencies and strategists to consider.

“Only one in seven of the companies that participated in the research noted a formal process associated with adopting consumer-based social networking tools for business purposes, indicating that the potential risks associated with these tools in the enterprise are either overlooked or not well understood.”

This is only one of the findings that was pointed out. The entire excerpt was reported by CNN Money here.

How do we ease executive’s minds and begin socially infusing companies? Our moderator this week is tasked with helping connect those dots. Helping us out this week, B.L. Ochman will provide her years of insight and success at convincing executives to get past dipping their toes in the water. Our topic and questions follow:

Topic: Fear Factor: Understanding the Value of Adding Social Media to the Mix

Q1) Why do executives still doubt social media?

Q2) Do companies have time for social media?

Q3) Are there quick tactics that can be used to build company enthusiasm around SMM?

The twitter based chat will take place on Tuesday 02/02/2010 at noon EST. To participate follow #sm45 on your favorite Twitter client or on our live site.

via hashtagsocialmedia.com

Posted via web from marcmeyer’s posterous

This week’s #Socialmedia Tweetchat topic: Twitter What’s Happened and What’s Coming!

Posted on January 25, 2010 by marc meyer

Twitterville It is not often that a technology comes along and changes the world. That is the case with Twitter. Started in 2006 by Jack Dorsey, Twitter is a micro-messaging platform used to communicate via the web or mobile 160 characters at a time. In only a few short years the service, both widely acclaimed and widely criticized, has certainly had it’s impact across all corners of the globe.

The impact varies as much as the individuals who use it. Some things Twitter has been used for includes:

Reporting News – the first news and pictures of the Hudson plane crash were sent out on Twitter before any major media was on the scene.
Civil Unrest– like the twitterscope (microscope that Twitter creates, yeah I just made that up!) around the Iranian presidential elections of 2009. The world gained insight into the civil dissention surrounding the election proceedures with detail like nothing ever witnessed before.
Education – grade school teachers turning to Twitter to help in class projects and providing global experiences.
US Politics– most notably, President Barack Obama used Twitter daily to connect with supporters pre-inauguration.
New Business – small companies using Twitter to scale like Threadless and others use it to pick up incremental business like Tony & Alba.
Public Relations – many companies are lifting the corporate communications veil and using Twitter to humanize the organization like Kodak’s CMO. Government agencies are also using Twitter to communicate better

Need more examples? Well, this week’s moderator actually wrote the book on Twitter case studies from over a hundred interviews he completed. Now he wants your story. Shel Israel has a storied career in the social media space helping companies, from start-up to grown-up, better utilize digital communications to grow their businesses. This week’s #socialmedia chat will take a look at how Twitter is affecting all of us and where Twitter’s value will lie in the future. As one of the industry’s most respected thought leaders, you won’t want to miss this opportunity to “hang out” with Shel Israel for an hour.

Topic: Twitterville – What’s Happened, What’s Coming

Q1: How did Twitter change you business in 2009?

Q2: How will Twitter change in 2010?

Notice anything different here? This week we will focus on only two questions (compared with the usual 3). Please join us Tuesday 01/26 at 12 noon EST and follow along at #sm44

via hashtagsocialmedia.com

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