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Posts Tagged 'greg verdino'

From Interruptions to Interactions-The Irony

Greg Verdino of Powered, wrote a book called microMarketing. I was asked and honored to review chapter 5. Before I give you my 2 cents on that chapter I have to tell you, it was probably one of the easiest reads on social media marketing that I’ve read in a while. If you swim in the waters of social media, you will know or be familiar with the numerous stories that Greg tells in his book. Though I knew all of these stories, it was great to read Greg’s insight and “take” on how little things mean more in the large vast wasteland of content hungry consumers and creators.

This is significant in that I just wrote yesterday about I think that Twitter as a network is declining, but as a placeholder for media consumption it has exploded. Greg’s book highlites the little in a big world and how THAT can be effective in getting your message heard or your product launched or service sold.

Now chapter 5. Find out about Henry Posner A fascinating story on how someone can be a late adopter but still utilize the nuances of social media marketing with an intense desire to connect with their customers and succeed. To quote Greg:

By applying the principle of surprise and delight to selected online interactions, businesses have the opportunity to generate goodwill and stimulate positive online word of mouth both online and off.

What does this mean? Here’s your bullet points of  what your online social interactions should consist of. These, for the most part are industry agnostic. They can apply to any business.

  • Establish a credible voice-Be an authority
  • Lend a helping hand- Don’t expect something in return
  • Kiss your customers on the cheek-Delight them.
  • Offer Thanks
  • Put a human face on the business

What you need to know-Quoting Greg again(It’s easy to do)

Doing the right small things to shift from interruptions to interactions lays the groundwork for making a related-and no less disruptive-shift from marketing in an artificially constructed (and artificially constricted) prime time to engaging consumers in real time.

The irony you ask? Small might be the new black.

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This weeks #socialmedia tweetchat topic: The Next Big Thing is So Last Year #sm49

When: Tuesday, March 2nd / Noon Eastern
Hashtags: #socialmedia, #sm49
Topic: The Next Big Thing is So Last Year

    In the 49th edition of this popular and long-running chat series, Greg Verdino of Powered and Crayon fame,will be tackling on of his favorite topics and biggest business bugaboos — marketers’ exuberant (and often irrational) obsession with the next big thing, the flavor of the month, the latest but not-necessarily-greatest shiny object. We’ll plan to cover riff on three key questions:

    • Why are marketers so obsessed with the next big thing even though so many turn out to be next big busts?
    • How do you balance the benefits of strategic innovation with the risks of constantly chasing shiny objects?
    • What’s the one social media “old thing” most marketers still get wrong?

    Being human is what will change the playing field in 2009

    humanbody

    I’ve been thinking a lot lately about what might be the defining “thing” that could change the tide for companies that are ready to embark on their own social media journey. Well,  this morning as I was reading greg verdino’s blog, he has a section in there that points to the topics he speaks about, and one of the topics is called “are you ready?”  he essentially is saying the following and I quote:

    You can — but only if you’re ready to move beyond the old ways you’ve always done things, ready to rethink the fundamentals of how business happens, ready to embrace change and ready to take action.”

    Great topic to talk about, but as I was thinking about it more, I’d like to add 3 more words to it, and it’s this.

    “Are you ready to be human“?

    Are you ready to leave your unending, take no prisoners drive, your ego, and your self serving ideals at the door and act like a human who can speak normally and speak one on one with your customers, with your employees and with your prospects? Sometimes we feel like we have to do this dance and we have to “act” like something that is completely alien to us. So let me ask you, when you want to make friends with someone, do you act the same way you do when trying to get a new client or new deal or contract? No..You act like a human, you act like yourself. Remember transparency? We talk about it for a reason.

    Be Human. it works.


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    The Deets

    Marc Meyer is a Digital and Social Media Strategist at DRMG. This is my personal blog where I share observations, thoughts and opinions that are all my own.

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