From Interruptions to Interactions-The Irony

Greg Verdino of Powered, wrote a book called microMarketing. I was asked and honored to review chapter 5. Before I give you my 2 cents on that chapter I have to tell you, it was probably one of the easiest reads on social media marketing that I’ve read in a while. If you swim in the waters of social media, you will know or be familiar with the numerous stories that Greg tells in his book. Though I knew all of these stories, it was great to read Greg’s insight and “take” on how little things mean more in the large vast wasteland of content hungry consumers and creators.

This is significant in that I just wrote yesterday about I think that Twitter as a network is declining, but as a placeholder for media consumption it has exploded. Greg’s book highlites the little in a big world and how THAT can be effective in getting your message heard or your product launched or service sold.

Now chapter 5. Find out about Henry Posner A fascinating story on how someone can be a late adopter but still utilize the nuances of social media marketing with an intense desire to connect with their customers and succeed. To quote Greg:

By applying the principle of surprise and delight to selected online interactions, businesses have the opportunity to generate goodwill and stimulate positive online word of mouth both online and off.

What does this mean? Here’s your bullet points of  what your online social interactions should consist of. These, for the most part are industry agnostic. They can apply to any business.

  • Establish a credible voice-Be an authority
  • Lend a helping hand- Don’t expect something in return
  • Kiss your customers on the cheek-Delight them.
  • Offer Thanks
  • Put a human face on the business

What you need to know-Quoting Greg again(It’s easy to do)

Doing the right small things to shift from interruptions to interactions lays the groundwork for making a related-and no less disruptive-shift from marketing in an artificially constructed (and artificially constricted) prime time to engaging consumers in real time.

The irony you ask? Small might be the new black.


6 Responses to “From Interruptions to Interactions-The Irony”

  1. 1 Greg Verdino September 24, 2010 at 5:39 pm

    Marc – Glad you were able to be part of this. And I appreciate all your kind words. Happy you enjoyed the book and – yes – small is absolutely the new black. G

  2. 2 marc meyer September 24, 2010 at 6:09 pm

    Greg- Though i was tasked with chapter 5-For some reason-Chapter 6 really resonated. Great, fast, easy read-Going to give the book to my Colleague Jason Breed.

  3. 3 Ari Herzog September 27, 2010 at 2:09 am

    You’ll enjoy reading my Chapter 6 review then, Marc.

  4. 4 Lucretia Pruitt September 28, 2010 at 4:17 am

    You summed it up for me when you said: “Though I knew all of these stories, it was great to read Greg’s insight and “take” on how little things mean more in the large vast wasteland of content hungry consumers and creators.”

    It was fast, enjoyable reading because knowing the case studies didn’t become a hindrance – rather a help, as he added insight to what I already knew.
    In most case-studies that are well known, it’s hard to read about them without a certain level of preconceived “yeah, yeah, get to the part where you say blah-blah-blah-Social! and we move on…” to it when pretty much everyone and anyone has already weighed in on their blogs.
    Greg’s book added insight for me. That’s rare enough to give it permanent space on the “actually useful” biz books shelf.

  1. 1 The Next Big Thing? Lot’s of Little Things. « The Engaged Consumer Trackback on September 27, 2010 at 9:38 pm
  2. 2 Lots and lots of small reviews Trackback on January 11, 2011 at 1:26 am
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Marc Meyer is a Digital and Social Media Strategist at DRMG. This is my personal blog where I share observations, thoughts and opinions that are all my own.


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