Archive for the 'Linkedin' Category

Ever Really Look at your Linkedin Contacts?

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In 2016, it should be readily apparent that each relevant social platform has a specific value to us. If you, as a digital marketer still don’t know what that value is, well then, shame on you.

Let’s stop for 30 seconds and re-look at that value of each. Let’s take stock really quick. Look at Linkedin, Twitter, Facebook, Blogs, Tumblr, Instagram, Snapchat, Periscope/Meerkat/Blab, Redit, Youtube, Pinterest, WhatsApp and G Plus. They all have a specific value and purpose. Right?

But have you ever really looked at who you’re connected to on Linkedin? Do you leverage those contacts at all? How many of them do you “know?” Better yet, how many of them do you know personally? How many of them have you met in person?

I have over a 1000 people that I’m “connected” to. Occasionally I will reach out to a few to see how they’re doing or to congratulate them on a new gig, Or to endorse them for something that I’m not even really sure they might be good at, but beyond that? Nothing.

You know what I use Linkedin for? First and foremost, I use it as a competitive intelligence tool. That process encompasses the people that want to link with me or the people that I might be working with. It’s a barometer.

Invariably, the majority of people that want to link with me, are people that think the connection allows them to pitch me. Sometimes, I’ll think, OK, this person just wants to network and nothing more- and then no less than a half day will go by and I will subsequently get the requisite pitch email.  I will immediately “unlink” that connection.

So beyond having this stable of intimate business connections, who does the passively dynamic social network that is Linkedin serve best? Job seekers and recruiters.  I check it every day. I look to see who wants to link up with me and 9 times out of 10, I decline. But I do get a ton of recruiters that want to link with me. And for that reason alone, Linkedin is a valuable passive dynamic social network.

There is no better opportunity or platform out there to put a more complete snapshot of your professional accomplishments and current role/position. If you do not take the time to do this, the right way, you lose. If you’re looking for your next great gig, Linkedin is where it starts.

Lastly, I will tell you this. One of the things that Linkedin took away that I personally saw value in was the QA (Question/Answer) section of the site. It gave me insight into the massive intelligence of the types of people that used it, who were willing to take the time, to help you and not necessarily want anything in return; and it also was a quick ad hoc form of getting some professional guidance on certain aspects of things I was not proficient on. For free. Bring that back!

 

 

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There is No Social Media Bubble

It’s sexy to say that the recent valuations of social networking companies and platforms is very similar to the dot com bubble valuations. Except, it was easy to see back then ( or is that now?) that commerce driven sites whose success was going to be reliant on transactions is a lot different than social sites and platforms with hundreds of millions of people with millions upon millions of daily visits that are reliant on nothing more than activity, conversations, shares, likes and content creation.

The implicit difference between the 2 bubbles, if we’re indeed going to call this period in tech history as a social media bubble, is that one was propped up on just bad business models and just plain dumb valuations, where the traffic had to buy product or the traffic had to go to a physical location whereas with all the social sites, the action and the CTR’s, its still predicated on traffic, but the traffic doesn’t necessarily have to buy something in order for the network to thrive.

It’s community based and people based and not sales based.  Though the model to make money in social networks is still based on traffic pouring through the site- the need to separate someone from their cash isn’t as large a priority as it was in the dot com bubble days. Big diff

3 Quick-n-easy ways SMB’s can start listening right now

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Inspired by David Alston’s (of Radian 6) marvelous interview on Blog Talk Radio I thought perhaps I could provide, 3 Quick and Easy ways an SMB could start listening online to what’s going on in their space right now, and it will cost them nothing! So let’s do this!

1) On LinkedIn, there’s an application called Company Buzz which lets you tap into this information flow to find relevant trends and comments about your company. You can install the application and instantly see what people are saying. You can customize and topics and add new ones to watch.You can see historical charts to track buzz over time and you can get the top words associated with your topic and quickly drill into see related tweets. There is of course an assumption here that you have created a LinkedIn account. If you have not, do that first.

2) Google Alerts I can’t say it any better than Google here, so let me quote them:

    Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.

    Some handy uses of Google Alerts include:

    • monitoring a developing news story
    • keeping current on a competitor or industry
    • getting the latest on a celebrity or event
    • keeping tabs on your favorite sports teams

    The interface is simple, even more-so to set up and you are ready to go!

    3) I know you have probably heard of Twitter, but one way to dip the toe in the water to see what the buzz is about, is by listening first. You can do this by developing searches that speak to your search terms, industry, company, you etc. Twitter Search helps you filter all the real-time information coursing through their platform. Which is, undeniably, a lot!

    You can even take it to the next level by crafting your searches using their many advanced search operators, and you can also use the advanced search page to easily incorporate search operators into your queries.

    Boom. That’s it. You have just set up 3 ways to start listening and it may not even have taken you an hour. Got another that takes less time and is free? Share it!

      The top social networks this month, MySpace still dominates..

      You know, we don’t talk about MySpace the way we used to. At least I don’t. Perhaps because there are so many great social media stories out there since MySpace came on the scene. One thing though you cannot ignore is MySpace traffic.  the bottom line being that MySpace receives a massive amount of visits; In addition to receiving over 25% more visits-per-visitor a month than Facebook, the site jumped to 72 million unique visitors in June, generating over 1.3 billion total visits. That, my friends, is a lot of traffic.

      With that being said, lets look at the numbers as compiled by our friends over at Compete these numbers might seem a little out of whack, but they base the rankings on amount of attention as well as traffic. Thats why some might appear to have more traffic than others. the bottom 10 have more of an ethnic diverse, niche like quality than the top 10 as well.

      But given the rush to crank out a social networking group these days, being ranked anywhere in the top 20 is not such a bad thing. It may actually mean you’re making money!

      1. Myspace with over 72 million visitors per month.
      2. Facebook with 22 million visitors
      3. Bebo with 3.5 million
      4. Tagged with 3.3 million
      5. BlackPlanet with 1.9 million visitors
      6. myYearbook with 2.89 million visitors
      7. hi5 had 2.98 million visitors
      8. Classmates had 11 million visitors
      9. Friendster had 1.3 million visitors
      10. Xanga had 3.7 million visitors
      11. Orkut, intrestingly enough had 460,000, but was ranked 11th.
      12. Asiantown came in at 147,949 visitors
      13. Flixter had 3 million visitors
      14. Migente had 1.2 million visitors
      15. Reunion tracked 6.2 million visitors
      16. Quepasa had 177,000 visitors
      17. Tickle had 2.1 million
      18. Piczo had 660,000 visitors
      19. Multiply had 656,000 visitors and last but ceratinly not least and somewhat surprising is
      20. Linkedin at 1.4 million visitors

      How many of you have been to these sites and have given them a test drive? Which user interface makes sense? Which do you see continuing to grow and which do not have a snowballs chance in hell? Personally, I may check out Multiply, the rest I am somewhat familiar with, with the exception of the hispanic sites. I am surprised as well by where Orkut is. With summer being a time when we spend more time outside than in, lets regroup in September and see where we’re at.

      LinkedIn has got it’s act together

      Yep, LinkedIn does have its act together…Except for today, since they have been down for over 2 hours. But having said that, I’m sure the 23 million plus members will let them slide. Especially since it has now been valued at over $1billion! Watch this video and listen carefully. You may understand the thinking that goes into investing in some of the hottest social media companies out there today.

      With 23 million members in 150 countries, more than half overseas, LinkedIn has said it could generate as much as $100 million in revenue this year from premium subscriptions, blue-chip advertisers, job listings and corporate services. It’s all part of a massive shift, dubbed Enterprise 2.0, as corporate America increasingly turns to the Web for software and services.

      LinkedIn boasts that it averages a new user every two seconds. Research firm Nielsen Online reports that LinkedIn is pulling in 146% more unique visitors year over year.

      In May, it was the fourth-most-popular social network, with 7.7 million U.S. visitors. Its audience stats are the kind that impress advertisers as well: The average user is 41 years old and makes about $110,000 a year.

       


      The Deets

      Marc Meyer is a Digital and Social Media Strategist at DRMG. This is my personal blog where I share observations, thoughts and opinions that are all my own.

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