The Social Media Maze

Did you ever read the book, “Who moved my cheese?”

It is the story of four characters living in a “Maze” who face unexpected change when they discover their “Cheese” has disappeared. Now think about your journey of discovery with social media. Doesn’t it somewhat work in the same way? You keep looking and searching for the right fit for your needs regardless of whether you are a business or individual?

At some point, the social network, tool, or service ends up either not delivering what you want, or what you need, so you embark on the journey of finding the next best thing out there. Lots of dead ends, but you keep going.


Share this Post


2 Responses to “The Social Media Maze”

  1. 1 Fine Estate September 23, 2009 at 1:45 pm

    …oh, in the popularity race, Facebook is just another tree one passes on their way to a fictional finish line…

    Or to continue your use of the Maze Metaphor, Facebook is just a journey continued through blindly bumping against walls, and around obstacles…

    For a business “Popularity” is not the only outcome desired…it’s all about the conversion of traffic into meaningful action…

    Social Media for me is best used as a tool to engage viewers with the broader context of what I am offering on my website…

    Short social media interactions are a lot like passing someone on the street and waving to them as you do…but meaningful longer term interactions only occur when two entities stop long enough to have a conversation.

    I always like your post, thanks…


  2. 2 marc meyer September 23, 2009 at 1:56 pm

    @Martin or what happens as is somewhat common, the bell curve effect becomes evident. In that, at some point, its effectiveness diminishes and we move on. We can look at short social media interactions in the form of tools, and or conversations but in the end, it’s all utilitarian.

Comments are currently closed.


The Deets

Marc Meyer is a Digital and Social Media Strategist at DRMG. This is my personal blog where I share observations, thoughts and opinions that are all my own.


social media conference

Latest tweet

TwitterCounter for @marc_meyer
Alltop, all the top stories
Add to Technorati Favorites
View Marc Meyer's profile on LinkedIn
SocialTwist Tell-a-Friend

The social me

September 2009
« Aug   Oct »

Mad Props

My site was nominated for Best Business Blog!

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 98,268 other followers


%d bloggers like this: