Archive for April, 2009

The compassion of Twitter

My Mom was one of the most social people I knew. Having people over for dinner parties, going out, having brunches, dragging us to an event, a social gathering, a parade, an art opening, or concert, you name it, she was the one, she did it. The consummate hostess, tour guide and cruise director all wrapped into one. What’s more, she was big on documenting those events with lots of photos too.  Her attention to detail was astounding.  She was in essence, a social creature using social tools before social media was so cool.

It’s funny, but looking back, I didn’t always want to “go” and do this or do that or go here or go there, but once I was there I usually ended up having a pretty good time. She was truly back in the day, a key influencer. We talk about how important those “types” of people are today and my Mom was one before it even had a name.

I’d like to think that I have some of those social qualities that my Mom possessed and I think to a large part I do and I utilize them every day in the social media sphere that we all are swimming in right now, and that’s pretty cool.

Granted, she also had her fair share of things that we choose not to talk about or share, our demons if you will,  but at the end of the day we all have them and we’re all like that. There is the personal, the really personal and the social and the really social.

This past Friday April 10th, 2009, I chose to share the really personal in a really social setting with my friends on Twitter. I know some might have wondered or questioned why I did, but though the way we communicate has changed, the choice to communicate with friends has not, at least for me.

And thus I told whoever was listening Friday that my Mom had passed away on that day.

It hurt tremendously to say, but for me the response from Twitter helped me in more ways than I  have yet to understand. It humanized Twitter even more for me. It validated it for me. Why? Because when I tweeted it, no one was home and I needed to talk and I couldn’t do it on the phone without unraveling.

As of today, the warm wishes and condolences are still coming in and that means a lot. Though these people are not immediate friends and family- the impact on me has not been lost. And I know somewhere Nikki Meyer is smiling at just how social I was on her behalf… even in the end.


Social Media PSA

In this age of user generated content and the rise of personal brands, I think people are forgetting that without others, things cease to be social. Perhaps we need to think about the following:


Connect-The Project 100


What is the Project 100?

Simply put, it’s 100 Marketers. 400 words each. 1 Collaborative Book on “Project 100: Marketing in the Social Media Era”. The challenge for Jeff Caswell Get 100 marketers who are leaders in the Social Media/ Non-Trad Marketing. The Topic/ Theme: “Marketing in the Social Media Era. Building Dynamic Consumer Relationships.”

The skinny: a 400 words Limit per author. Each author can include diagrams, images etc.

The beneficiary: All profits go to support Susan G. Komen for the Cure.

The why: Jeff, “I am not doing this for the money. I am doing it because I think its cool, I am interested in what marketing leaders are thinking and I believe in Susan G. Komen”

Where can you get the book? Right here on Blurb
Little did I know that Jeff would turn a wild hair of an idea into something that is now complete reality. My hat is off to him and the 100 authors.

How to listen in a bad economy- 67 social media/web/reputation management tools and sites

You know we listen all the time don’t we? We keep telling companies to do it, but sometimes we just leave it at that.  Or even worse, we don’t get specific. well here u go. Here’s the specifics. Here’s a mix of sites, tools and companies that do some kind of listening, monitoring or reputation management  for you. Some are free, some are not, and some are good and some are not, but here they are. I know there might be more but these are the ones that I have found through numerous sources.

1. Google Alerts:

Easy to use and easy to manage


2. Scout Labs A powerful, web-based application that tracks social media and finds signals in the noise to help your team build better products and stronger customer relationships-tag line $100 a month

3. The Search Monitor-Monitor paid search, news, blog and websites is the tag line. Starter at $99 per Month (50 Keywords) They had a demo, but it forces you to fill out a lengthy form and “request” the demo

4. Umbria– One of the most confusing web sites claiming to have a social media monitoring tool or service or is it..

5. Buzzlogic– I’ve heard some buzz about them, but I hate when I have to contact a rep or search for more info and that’s certainly the case with their Insights product.

6. Cymfony– Man, talk about a busy page, there is a lot on this site. Coming from TNS Media, They would be better served with a more user friendly site. 5 areas of interest for me, but again I have to contact a sales rep.

7. Biz360 Opinion Insights  is there consumer-opinion measurement solution that uses technology to capture and interpret vast amounts of customer-opinion data—to deliver insights that lead to better business decisions. But you have to contact them and fill out a big-ole form again.

7. Nielsen Online– formerly Buzz metrics thi site delivers so much data, FREE data as well, I might add, with the ability to pay for other services and products. It’s always a good one to check in with, from time to time.


8. BrandIntel-BrandIntel translates consumer-generated content into predictive consumer insights. You have to request—>fill out a form for a demo, and I have no idea how much it costs, but the site is clean. 🙂

9. DNA13 The global leader for on-demand software for real-time reputation management, dnaEnterprise provides complete visibility into global reputation, request a demo, no pricing…

10. Motivequest– Looks like they do everything in house, so that might not interest you “do it your selfers”

11. Market Sentinel according to their website uses the technology behind the popular website It won its first customers in the technology sectors and now operates in the UK, US and Europe, serving customers in areas like the automotive, pharmaceutical, internet, telecommunications and financial sectors.

12. Converseon They have a  proprietary product called Conversation Miner™  which scours public, online discussion areas – including blogs, newsgroups, social media, and more – to capture, understand and report the issues, opinions and ideas that costumers share between and among themselves. But you have to contact them…

13. Onalytica Is a leading supplier of services that transforms online buzz into actionable intelligence. Through analysis of what is being published and debated online we help some of the world’s most respected brands measure, understand and improve the effectiveness of their MarCom activities, improve their responsiveness and predict the future. Translation: They monitor the conversations about your brand online. The site was pretty bad and had me going in a perpetual loop.

14. BurrellesLuce Media monitoring, media analysis and media measurement.

15. Attentio Look…something tangible! Attentio Brand Maps  launched two months ago. Currently, they have two types of Brand Maps available – correlation maps, that are based on multidimentional scaling (MDS); and segmentation maps, that are based on correspondance analysis (CA). Sorry though, it looks as if it’s for European countries only. 😦

16. Sentiment Metrics With Sentiment Metrics social media measurement dashboard you can monitor and measure social media and gain actionable business intelligence, allowing you to develop more targeted marketing, improve products and increase profits. The skinny: It’s only available in the UK, Though Starting at only £259 a month for single user accounts.

17. CIC China data anyone? The skinny: CIC is the first Internet Word of Mouth (IWOM) research and consulting firm in China. To put it simply, they help their clients make sense of the buzz found on blogs, BBS and other IWOM platforms.

18. Media Miser The skinny: Take control of managing your media coverage with MediaMiser Enterprise. MediaMiser Enterprise is a media analysis and public relations measurement solution that shows you how the news is affecting your organization

19. Radian6 Ok, so I’m biased, I know a few folks who work there, the product is easy to use, effective and its inexpensive. Good combo.


20. WaveMetrix Online Buzz research


21. Techrigy SM2 is a software solution designed specifically for PR and Marketing Agencies to monitor and measure social media. Create a free account and get up to 5 Search Words/Phrases, and store up to 1000 results.


22. Keibi Keibi Technologies provides solutions and services for the moderation and classification of user generated content, allowing our customers to safely leverage and better monetize this fast growing medium. FYI They mention they are on Twitter: They are following 2 people and they have 11 followers…

23. Relevant Noise aka Zeta Interactive See what these “citizen journalists” are saying about your brands across social media – and the impact they’re having – in real-time. The skinny: ugly site.

24. Unica Enterprise marketing management software Integrated solution for engaging customers in cross-channel dialogues.

25. Milward Brown Precis They can track and provide analysis from online news sources, blogs and message boards to help clients understand the tonality of online consumer comment and evaluate the success of online communications.

26. Socialmention A  social media search engine that searches user-generated content such as blogs, comments, bookmarks, events, news, videos, and microblogging services


27.  Facebook-Lexicon Facebook Lexicon counts occurrences of words and phrases on Walls over time

28. Lotame Allows brands to build and target customizable consumer audiences.

29. Visible Technologies Provides  strategic solutions supported by proprietary technology and measurable results. Whether it’s building or managing reputations across popular search engines, or helping companies track and participate in influential consumer created content channels, they empower brands to do more online to build their businesses and bottom lines


30. Customscoop Customizable media monitoring technology and analysis solutions in Public Relations, Sales, Marketing, Investor Relations and Competitive Intelligence. 2 week free trial..

31. Pythia Analytics internet marketing toolsets designed to track the entire marketing narrative, on- and offline, and measure its effects on a business.

32. Collective Intellect Collects real time market intelligence, providing direct insight into consumer opinions for marketing professionals. Here’s a quote: ”

We can answer any question that marketers and researchers have, and produce the most relevant and actionable intelligence Faster,More Cost-effectively, and with Better Data Purity than any other method.

33. Repumetrix Provides products and services that peruse mainstream media, blogs, chatrooms, message boards, social networks, videos, images and Web sites worldwide to retrieve communications and activities initiated by employees, competitors, consumers, shareholders and interest groups, enabling organizations to pre-empt attacks on corporate reputation, assess competitor moves, monitor industry-specific mergers and acquisitions, or guard intellectual property-WHEW!

34. Blogscope Is an analysis and visualization tool for the  blogosphere  being developed as part of a research project at the University of Toronto. It’s currently tracking over 34.39 million blogs with 696.05 million posts. BlogScope can assist the user in discovering interesting information from these millions of blogs via a set of numerous unique features including popularity curves, identification of information bursts, related terms, and geographical search.

35. Sports Media Challenge Protecting and enriching sports brands, Buzz Manager constantly searches the internet for information about your organization or specific individual subjects. It measures and analyzes the “Buzz,” and then accurately presents the results in time saving, easy-to-use reports. It can even proactively engage conversations to protect your brand before rumors spread.

36. Claim ID ClaimID is the free, easy way to manage your online identity with OpenID.


37.  FindMeOn Instead of collapsing all of your network identities onto one site, FindMeOn helps you manage your circles of friends, family, colleagues and others… respecting the divisions of your real life online.

38. CheckUserNames Find out which social media usernames have already been taken.

39. Garlik Garlik helps people take control of their personal information and protect themselves against identity theft and financial fraud

40. MyOpenID OpenID states “start using the last username and password you’ll ever need.Apparently  myOpenID gets you:: Secure control of your digital identity, Easy sign-in on enabled sites and Account activity reports.

41.  Spyshakers Spyshakers builds  spyware blockers for websites.

42. Naymz– Manage your professional brand.

43. Rapleaf Businesses use Rapleaf’s search service to better understand their customers, learn how their customers use the social web, and offer their customers new and enhanced services.

44. Repvine RepVine allows individuals and companies to collect and display references. The site allows you to see what people say about themselves and what others have to say about them

45. Reputation Defender ReputationDefender’s goal is to search out all information about a person and/or their child on the Internet, wherever it may be, and present it in a clear report. Also, to destroy, on command, all inaccurate, inappropriate, hurtful, and slanderous information about a person and/or their child using proprietary in-house methodology.


46. Boardreader Boardreader is search engine for Forums and Boards

47. Forumfind Find what people like you, think.

48. BigBoards The largest message boards and forums on the web

49. Boardtracker is an innovative forum search engine, message tracking and instant alerts system designed to provide relevant information quickly and efficiently while ensuring you never miss an important forum thread no matter where or when it is posted.

50. Monitor This With Monitor this, you can subscribe to 20 different search engine feeds at the same time. Enter a search term and click the ‘make monitor.opml’ button to get a list of rss feeds in OPML format.

51. Keotag Tag search multiple engines, tag generator and social bookmark links generator. Buzz Monitoring.


52. Comwat Organize your profiles (communities, forums, social networks, blogs etc.) and invite your friends. Decide who you want to show where you’re online. Find new friends or interesting profiles using tags and search terms.

53.  onXiam onXiam is a site that lets you consolidate all of your online identities and easily tie them back to a single point of reference.

54. Profilebuilder Eliminate the need to constantly build profiles on multiple social sites.

55. Profileomat is a shareable profile aggregator that lists all your personal Websites, Social Networks, Blogs, Contact Info, Photo Albums and other Profiles in one profile. Plus: People can leave a message in your profile (this is something between a guestbook and reputation system).

56. Simplifid organizes online networks, screen names, profiles, blogs, bookmarking services and URL’s with unique IDs. Categorize your info for different audiences; one for chat friends, one for business and another for family.

57. Socialurl is a social community platform enabling you to organize your online identities. Connnect to all your social network sites with one URL.

58. Venyo The Venyo Project – to build a free and universal online reputation management tool.A personal reliability index.

59. Zoolit is a shareable Web page that lists all your personal sites. Your Zoolit Landing Page is always current and up to date, providing the world with all of your personal Websites, Social Networks, Blogs, contact info, and Photo and Video Sharing sites.

60. Trackur Online Reputation Monitoring & Social Media Monitoring Tools, If your reputation is being discussed in the social media, Trackur will alert you. 14 day free trial.


61. Backtype Whenever you write a comment on a blog or other website, BackType attributes it to you. It gives your comments a home where they can be discovered, followed and shared. Receive updates whenever a search term is mentioned in a comment – delivered by e-mail (immediately, or in daily or weekly digests), RSS or your Dashboard.

62. Monitter real time Twitter montioring, though it looks more like Twitter on crack.

63. Sideline Here’s Yahoo’s version of Tweedeck. The tag: Watch search and monitor the Twitter public timeline in real time


64.  Filtrbox Monitor your brand and reputation across millions of sources in one place.

65. Watchthatpage is a service that enables you to automatically collect new information from your favorite pages on the Internet. You select which pages to monitor, and WatchThatPage will find which pages have changed, and collect all the new content for you. The new information is presented to you in an email and/or a personal web page

66. Google Trends With Google Trends, you can compare the world’s interest in your favorite topics. Enter up to five topics and see how often they’ve been searched on Google over time. Google Trends also shows how frequently your topics have appeared in Google News stories, and in which geographic regions people have searched for them most.

67. Factiva offers a collection of business intelligence and news sources, along with the content delivery and information management tools enterprises need to find and use information more effectively. Factiva’s broad collection of targeted products includes solutions for media monitoring, sales lead generation, taxonomy, and credit risk management.

10 reasons why the Unpanel worked.


Beth Harte recently asked if I would write a guest post on her blog and this is the post that she’s getting based on yesterdays first Twitter based Unpanel

So Tuesday was the first official Unpanel event on Twitter. A one hour, once a week, no holds barred, fast paced moderated twitchat. Or to quote Jason Breed, one of the founders, “an Unpanel is a purposeful interaction with individuals around their industry or business on Twitter….”

This Unpanel was significant on a few levels and I want to highlight ten reasons why you might want to make a point of blocking off the time each week to participate in a truly engaging and elevated conversation about social media.

1.  We had a moderator that absolutely drew out of the 100, yes that’s right, 100 participants, more than just the cursory “social media is all about transparency” comments. Did I mention that Beth Harte was the moderator? We could not have had a better “first” moderator/host.

2. Pre-set questions; but not your normal “what is social media” questions. Below are those questions..

Q1:  Where are the deficiencies in business around People, Interactions & Technology? In other words, where does social media make sense in a business setting when addressing those deficiencies?

Q2:  Play the “What if” game.  Addressing the above deficiencies, remove all barriers and let the imagination roll.  (For example, what if CRM systems were filled up by buyers not salespeople) Use the “In a perfect world” scenario when plugging in a social media solution. What does that world look like?

Q3:  Combine the identified needs in business with the “imagine if” comments and let’s create a high-level road map

3.  Incredible discussion. Powerful give and take. Amazing connection with people on social media issues that we can all relate to that get beyond the echo.
4.  A discussion on Twitter with actionable takeaways.
5.  Value. I harp all the time on the value of a tweet or the value of a persons tweets, and in the span of one hour, there was more value in what was being said than what might be gleaned from a week of following a so called social media expert..
6.  The website Hashtagsocialmedia, provided a forum to follow the tweets right on the site. It also provided Beth’s tweets on the side panel so that we could see Beth’s insights and followup questions. Key and critical to pushing the discussion to a higher level.
7.  People worth following AFTER you’ve had conversations with them, Not before and not based on who they are following, I cannot tell you how many times I said during the Unpanel, “Wow what a great point”…
8.  As awesome as Beth was, the Unpanel will have a different moderator/host with a different perspective every week and thats an important aspect. They don’t have to be rock stars to bring value to the discussion.
9.  A compilation in one place, of potentially the best minds in social media, that SOME people might not know. And we’re able to talk with them. Only through the power social media is this possible. How cool is that?
10.  It’s going to get better as more people participate

The Unpanel is a very atypical event and that was a good thing, so maybe it should be that it was “un-typical?”. I dunno. Huge shout out btw, to Beth Harte, Jason Breed and Terry McKyton


The Deets

Marc Meyer is a Digital and Social Media Strategist at DRMG. This is my personal blog where I share observations, thoughts and opinions that are all my own.


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April 2009
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