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10 reasons why the Unpanel worked.

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Beth Harte recently asked if I would write a guest post on her blog and this is the post that she’s getting based on yesterdays first Twitter based Unpanel

So Tuesday was the first official Unpanel event on Twitter. A one hour, once a week, no holds barred, fast paced moderated twitchat. Or to quote Jason Breed, one of the founders, “an Unpanel is a purposeful interaction with individuals around their industry or business on Twitter….”

This Unpanel was significant on a few levels and I want to highlight ten reasons why you might want to make a point of blocking off the time each week to participate in a truly engaging and elevated conversation about social media.

1.  We had a moderator that absolutely drew out of the 100, yes that’s right, 100 participants, more than just the cursory “social media is all about transparency” comments. Did I mention that Beth Harte was the moderator? We could not have had a better “first” moderator/host.

2. Pre-set questions; but not your normal “what is social media” questions. Below are those questions..

Q1:  Where are the deficiencies in business around People, Interactions & Technology? In other words, where does social media make sense in a business setting when addressing those deficiencies?

Q2:  Play the “What if” game.  Addressing the above deficiencies, remove all barriers and let the imagination roll.  (For example, what if CRM systems were filled up by buyers not salespeople) Use the “In a perfect world” scenario when plugging in a social media solution. What does that world look like?

Q3:  Combine the identified needs in business with the “imagine if” comments and let’s create a high-level road map

3.  Incredible discussion. Powerful give and take. Amazing connection with people on social media issues that we can all relate to that get beyond the echo.
4.  A discussion on Twitter with actionable takeaways.
5.  Value. I harp all the time on the value of a tweet or the value of a persons tweets, and in the span of one hour, there was more value in what was being said than what might be gleaned from a week of following a so called social media expert..
6.  The website Hashtagsocialmedia, provided a forum to follow the tweets right on the site. It also provided Beth’s tweets on the side panel so that we could see Beth’s insights and followup questions. Key and critical to pushing the discussion to a higher level.
7.  People worth following AFTER you’ve had conversations with them, Not before and not based on who they are following, I cannot tell you how many times I said during the Unpanel, “Wow what a great point”…
8.  As awesome as Beth was, the Unpanel will have a different moderator/host with a different perspective every week and thats an important aspect. They don’t have to be rock stars to bring value to the discussion.
9.  A compilation in one place, of potentially the best minds in social media, that SOME people might not know. And we’re able to talk with them. Only through the power social media is this possible. How cool is that?
10.  It’s going to get better as more people participate

The Unpanel is a very atypical event and that was a good thing, so maybe it should be that it was “un-typical?”. I dunno. Huge shout out btw, to Beth Harte, Jason Breed and Terry McKyton

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1 Response to “10 reasons why the Unpanel worked.”



  1. 1 Nominate My Friend Brad Ward at SquaredPeg | Kyle Lacy, Social Media - Indianapolis Trackback on April 2, 2009 at 12:55 am
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Marc Meyer is a Digital and Social Media Strategist at DRMG. This is my personal blog where I share observations, thoughts and opinions that are all my own.

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