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Posts Tagged 'jazz fest'

Why Entertainment and Social Media are Perfect for Each Other

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Twenty six years ago at the New Orleans Jazz and Heritage Festival I watched Stevie Ray Vaughn rip it up in front of thousands of people. The only way people knew that I did was because I told them about it. Yep, WOM.

I would go on to see SRV a few more times after that before he was taken from us too soon. My memories and stories of the times I’ve seen him and hundreds ( Yes hundreds, I sold concert T-shirts) of other acts are solidly entrenched in a sense and duty that those stories are waiting to be told to another willing listener/fan. Thats #WOM.   in a nutshell.

What’s changed since then? A lot. The entertainment industry is now built upon “Jenga” blocks of streaming services, subscription services, platforms for buying, sharing and saving music. All are on tenuous ground except for social media. Entertainment and social media are made for each other.

Social Media is the spinach to the Popeye that is Entertainment.

Popeye-Spinach

The things is though, Social Media is just 1/3 of the elixir to what is ailing the entertainment business, specifically the music business IMO. The other two thirds that need to be “fixed” are streaming services and how artists can be rightfully paid for what they produce and what we hear. We can spend a whole blog post on that, but for now let’s focus on a few ways musical acts, venues and festivals can leverage social to  be successful

Let’s start with musicians. Above and beyond the actual creating of music, it’s imperative that musicians play. Whether it’s busking, club dates or in sheds, musicians have to play, preferably in front of people. But if no one knows they’re playing, then how’s that going to work out? Self promotion right? In a sense yes, but the key is social media, coupled with a an ample amount of balance. This tenet can hold true across the board, regardless of what part or side of the industry you’re on.

You have to balance the desire to pimp your stuff all the time with being interesting the rest of the time...oh and you have to make money doing what you love. So the balance is playing your music, marketing your music and selling your music. Artists can do it but it’s tough. Why is it? Last time I checked musicians are musicians and NOT marketers and certainly not social media marketers.

This is where the fans come in to play. This is where live events, concerts and festivals come in to play. All of the previous mentioned figure largely into the mix. Case in point, I go to the NOLA Jazz Fest as much as I can and to me, it’s about as good of a local and visitor “fan” experience as you can get with the combination of music AND Food. The Music is off the chain, but the food is a close contender. And people talk about it, A LOT. Tell me word of mouth is not big for an event like the Jazz Fest and I’ll see you some fertile Louisiana swamp land. 🙂

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Recently I went to the Gasparilla Music Fest in Tampa. A small festival comparatively speaking but no less eclectic when it came to the music, the diverse and high quality food offerings AND the tremendous local libations (Hat tip to Cigar City Beer)  The GMF is an absolute under the radar home run.

Not only was it a great venue for musicians but ditto for local eating establishments as well as those who were there for Spring Break and the weather. My point? Technology and social media can and could help and does help, to a certain extent, all those involved. But it can be better. This might be the part that musicians will hate to hear, but they can help their causes more by becoming more actively active, is that even a term? in every aspect of pushing social engagement with current and future fans. Why? Social Media loves entertainment but if it loves musicians, it loves and rewards fans even more. It’s a natural fit for fans to profess their love for a band or an artist and vice versa. But we have to make it easy as hell for them. Don’t forget, people are lazy and technology makes them even lazier!

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Real quickly, how good was the music at GMF? Well, when you can watch an artist as globally known as Erykah Badu slay it, up close and personal, that’s pretty cool; or listen to Memphis group Lucero just tear up the stage and then be tapped on the shoulder and be asked, “who are those guys,” that’s even cooler.  All told there were over 50 acts of various degrees culminating with Stephen Marley closing it down in fitting fashion. Stop it, just stop it.

Mini festival review not withstanding, I’d like to see the chasm between the makers of music and takers of music narrow so that we can all enjoy the why behind the music. Why do we love music? Why do we love to play music? It’s all about smiles on faces…

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10 sites to check out this week and pass on

Wow, it finally it might be warming up in the Northeast. And we’re only mid way through April! With that being said, you’re still going to have some down time here and there since you might be bumming a little that Kristy Lee Cook finally got the ax on American Idol.  So as you peruse all the info that you can get your hands on regarding American  Idol, here are 10 other websites you might want to check out that may deliver more a bit more than Idol updates.

Shout Out to Google

First off let me throw some major props out to Google.  If there is one thing that I will not stand for, it is the exploitation of children in any way, shape, and form, and child pornography would have to be #1 on my list. The fight against child pornography is getting an assist from technology designed by Google to help identify copyright-protected clips on its YouTube video-sharing site.

Four Google employees used their “20% time” — during which the company encourages them to pursue unofficial, out-of-the-box projects — to customize the copyright software for the National Center for Missing and Exploited Children’s program for identifying children in sexually explicit photos and video.

Software already has been used to match known images, but when new ones are submitted by law enforcement and service providers, analysts generally make identifications manually, often based on recollections. The center has recently employed facial-recognition technology to make those IDs easier, but with limited success.With the new Google tools, analysts can also seek matches based on other attributes, such as the color and shape of a couch or the wallpaper pattern in the background of a photo.

Anything to stop this in it’s tracks, I’m all for, so right on Google.

Next up is an Ad agency in Pittsburgh Called Smith Brothers I personally know these guys and they are a good bunch. They just received some major recognition out at the Adtech 11th Annual Awards Ceremony in San Francisco, The Brothers received top honors for Best Integrated Campaign for the Heinz Top This TV Challenge campaign – beating out hundreds of entrants from top advertising and interactive agencies worldwide Smith Brothers’ campaign featured the innovative use of messaging on the labels of millions of Heinz ketchup bottles and ketchup packets – combined with integrated support from print, TV and interactive advertising. The campaign invited consumers to visit TopThisTv  where they could create, upload, view and vote on the best consumer-generated Heinz TV commercial. To further promote and facilitate consumer participation, Smith Brothers formed a strategic partnership with Google and YouTube – and the response was unprecedented. The campaign received over 10 million views, 8,000 consumer-generated commercials and visitors to the site spent over 127,000 hours interacting with the brand while viewing and voting on the consumer-submitted videos Good job fellas.

You Guys Rock

 

 

On a side note that has nothing to do with Heinz or Smith Brothers, but plenty to do with branding, check out John Mayer and his ever evolving sleeve!

John Mayer\'s sleeve

 

I came across this site the other day, though I’m not sure how. It’s called the experience project  It seems rather cool and unlike “most” social network sites. Here’s the description”

Experience Project is the first social experience website where you can anonymously share the experiences and personal stories that matter most to you. Quickly build a network of supportive new friends who understand your life, while exploring over one million life experiences told first-hand by people just like you. You can be yourself here.

 

The experience project

Awhile back, I had thrown a question out my Linkedin Network which asked whether social media sites were doing enough for the poor and underprivledged. The responses were interesting, but one of the sites that I was made privy to was a site called Kiva whose tag line is,”loans that change lives”. Essentially it is a social networking site that helps to put donors of cash in touch with 3rd world or developing nation entrepreneurs. A cool concept if you ask me. And it’s a way to give back through the power of a social network!

Kiva

Another site that caught my eye is called Friendfeed FriendFeed enables you to keep up-to-date on the web pages, photos, videos and music that your friends and family are sharing. It offers a unique way to discover and discuss information among friends. Hey anyway that I can keep the chaos that takes place on my desktop in some sort of order works for me, check it out and let me know what you think.

Ok, the spring time means lots of things in lots of places. In New Orleans, where I grew up it means 2 things to me. One is the Jazz Fest and the other is Crawfish. If you have never been to NO then you need to go to the JazzFest, generally the weather is awsome though there might be the occasional sprinkle, and the combination of music and food over a 2 week period is ridiculously fun.  Check out this small snapshot of a line-up:The Neville Brothers, Stevie Wonder, Billy Joel, Jimmy Buffett, Tim McGraw, Santana, Maze feat. Frankie Beverly, Sheryl Crow, Widespread Panic, Dr. John, Al Green, Diana Krall, Keyshia Cole, Robert Plant and Alison Krauss….Woooowheeee… Ok.. So if you can’t make it, then the next best thing might be a few pounds of crawfish. The above link will ship them right to your door. Live. You do know how to prepare them right?

I saw this sight Rollyo and all I could think of…well never mind what I thought, but it has a pretty cool app when it comes to search. And remember folks, just because Google is the big dog, doesn’t mean that the other breeds of dogs are bad…So Check out Rollyo 

This last site you will def have to bookmark. It’s called Workhappy. Hey, any website titled “work happy” is going to grab my attention. It’s sorta entrepreneurial based but I’m sure you know someone who could benefit from it.

I came across this other day to and it seemed sorta interesting, let me know if you had any opinion of it, good or bad. It’s called Loladex and the tag line is, “Local picks from people you trust…” What if you trust no one?


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The Deets

Marc Meyer is a Digital and Social Media Strategist at DRMG. This is my personal blog where I share observations, thoughts and opinions that are all my own.

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