Old spice | Direct Marketing Observations

I haven’t done one of these posts in awhile but let’s get right to it.

1. Paul Chaney shot this out today; Deliver your content to the social web with dlvr.it

2. I loved this post 7 reasons social media agencies are like advertising agencies; 8 reasons they’re not by Rob Petersen

3. If you’ve been living in a digital cave then chances are you’ve been missing an amazing social media marketing awareness campaign being done by Old Spice this week.

4. Watch this interview with Charlene Li and Clay Shirky with Andrew Keen on connectivity. Fantastic insight.

5. As video looms larger and larger, you need to understand the proper mechanics of optimizing your video content for SEO.

6. Read this interesting piece on how social media marketers rig the social media machine.

7. Instant messaging anywhere with Beejive

8. You need a QR code.

9. IM, Email and social networks in one easy to use app! It’s Digsby.

10. Check out MediaFunnel. Coordinate and manage your social media presence.

* From Tom Martin we have TweetyMail which seems really really cool!

Brilliant, real time, impactful, measurable, social media marketing. The Old Spice Man shot YouTube videos in response to people’s Tweets. Those people consisted of some people I know like Jason Peck, Lucretia Pruitt and other we all know like Kevin Rose, actress Alyssa Milano, Justin Bateman, and Apollo Ohno who also retweeted the videos.

He’s done over a 100 thus far and the effect has been nothing short of Viral Nirvana. A Mashup of traditional media, YouTube and Twitter-Love it!. Old Spice had already elevated the brand to historic viral levels because of their TV spots, but now they create this? It’s brilliant. Give props to Wieden+Kennedy and the shirtless Old Spice Guy of course!

Here’s a quick glimpse of some of the videos responses to tweets from notable people and organizations.