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Old Spice takes social media marketing to another level

Brilliant, real time, impactful, measurable, social media marketing. The Old Spice Man shot YouTube videos in response to people’s Tweets. Those people consisted of some people I know like Jason Peck, Lucretia Pruitt and other we all know like Kevin Rose, actress Alyssa Milano, Justin Bateman, and Apollo Ohno who also retweeted the videos.

He’s done over a 100 thus far and the effect has been nothing short of Viral Nirvana. A Mashup of traditional media, YouTube and Twitter-Love it!. Old Spice had already elevated the brand to historic viral levels because of their TV spots, but now they create this? It’s brilliant. Give props to Wieden+Kennedy and the shirtless Old Spice Guy of course!

Here’s a quick glimpse of some of the videos responses to tweets from notable people and organizations.

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2 Responses to “Old Spice takes social media marketing to another level”


  1. 1 Craig McGill July 15, 2010 at 11:45 am

    It’s a great stunt but is it true social media? After all, while it has been personalised, it doesn’t seem to be an ongoing conversation – and did they miss a trick by not including a buy it now button?

    I’ve been posting along these lines at http://bit.ly/9whkNL and would love to know what others think.


  1. 1 Old Spice Man Shows Brands How It’s Done « Digital Soundbytes Trackback on August 24, 2010 at 4:54 pm
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The Deets

Marc Meyer is a Digital and Social Media Strategist at DRMG. This is my personal blog where I share observations, thoughts and opinions that are all my own.

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