20 Twitter brands behaving badly


I was doing some research for a Twitter webcast that I have coming up, and something caught me by surprise. I came across a post featuring the 100 most mentioned brands on Twitter. While the list is interesting, what I thought was more interesting and what prompted this post were the number of brands that were mentioned(talked about) a significant amount of times and the ones that I could think of, who did NOT have a twitter presence.  Some might not think much about it. But to me, given what is happening with Twitter, I think it is somewhat significant. Why? What a golden opportunity to talk with people about your brand that already talking about YOUR brand!

Below is a list of large brands that are currently doing a really poor job of managing the Twittersphere. This easily could have been a much larger list.

  1. Nike
  2. Apple
  3. Microsoft
  4. Coca-cola or Coke
  5. Sony
  6. Adidas
  7. Nokia
  8. Skittles*
  9. VW or Volkswagen
  10. Subway
  11. Mercedes, MercedesBenz
  12. Audi
  13. Heinz or Hjheinz
  14. Lexus
  15. Budweiser/Budlight
  16. Rolex
  17. Levis
  18. Converse
  19. Toyota
  20. Mountaindew

As a marketer you are challenged every day for marketshare, eyeballs, mentions and anything else that can get people talking about and engaging your brand. For big brands, people already are talking about you. Good or bad They want to talk about you. Twitter allows you to do both. You can listen to what they are saying and you can create communities of brand champions. Yet these 20 are a) slow on the draw b) don’t care and or c) are too arrogant to “bother” with Twitter. We’ll see how long that lasts, but know this, There are many many more.

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