Discontinuous change in social media marketing and marketing for 2009

In 2009 you have a choice  you can either do what you did in 2008 or you can look at 2009 as a chance to get it right. Everything is upside down, including the way we used to market to consumers and the way consumers used to listen to marketers.

If you’re relying on the way you “used to do things” then stop. If you think you have a robust social media marketing presence, because you have a lot of “friends” and “followers” then stop. Seth Godin likes to quote that this is the “imitation of turbulent activity” .You are in the echo chamber and your clients (if you have any) aren’t in there and chances are they not listening to you anyway. But you wouldn’t know that because of your personal social media involvement-and the fact you might have your self important blinders on.

You’re “moving for the sake of motion” as my friend Jason Breed over at Neighborhood America would say. And that will get you nowhere. We need you to change. You need to change and  you need to adapt now to even newer rules of marketing  that are evolving before our very eyes. Realize the current situation for what it is.

Every follower can be a thought leader

leadership_1_

I was inspired to write this last night after “I started thinking” that we all are capable of being “Thought leaders” in our right. This meme came from a couple of posts that I read over at Amber Naslund’s and Valeria Maltoni’s blogs. Amber had touched on this week about reputation and branding, value propositions and being personal, While Valeria listed 25 ways to fail and come out on top. I highly suggest after reading this short post that you head over there to read what they have to say.

While both Amber and Valeria have taken different approaches to the same topic, the message to me is quite clear. I’m going to sum it up for you. Right now, you read our blogs for pleasure, for business, for insight, for research or for shits and giggles. The reasons are many, but what I want people to realize and what Amber and Valeria are saying in oh so many words is you can be the thought leader or the influencer who inspires us. With that being said, I am a firm believer in empowerment, I think it creates more leaders and less followers and more original thought in doing so.

We talk about thought leaders in social media all the time. But what you need to realize is that all of us, thought leaders and influencers included, are starting from the same point. We start with nothing and we build from there. I tweeted earlier today that everyone can make the new rules. I thought that, because I read and hear all the time about the new rules of marketing or the new rules of media, or social media marketing rules of engagement.  And I get that. But guess what? You can make your own rules too! Wanna know why? Because we’re all still figuring it out ourselves. We always will be. But you can be the one that shows us the way, just as much as the next person.

Be the one that makes or breaks the rules. There is no reason why YOU can’t be the thought leader.