In 2009 you have a choice  you can either do what you did in 2008 or you can look at 2009 as a chance to get it right. Everything is upside down, including the way we used to market to consumers and the way consumers used to listen to marketers.

If you’re relying on the way you “used to do things” then stop. If you think you have a robust social media marketing presence, because you have a lot of “friends” and “followers” then stop. Seth Godin likes to quote that this is the “imitation of turbulent activity” .You are in the echo chamber and your clients (if you have any) aren’t in there and chances are they not listening to you anyway. But you wouldn’t know that because of your personal social media involvement-and the fact you might have your self important blinders on.

You’re “moving for the sake of motion” as my friend Jason Breed over at Neighborhood America would say. And that will get you nowhere. We need you to change. You need to change and  you need to adapt now to even newer rules of marketing  that are evolving before our very eyes. Realize the current situation for what it is.