Are You F*cking Kidding Me? (Facebook Song) LIVE
This is a NSFW type of video, but still very very funny.
Chris Brogan recently blogged about the addiction of giving one’s opinion. As I read it a few questions and thoughts entered my mind on why we comment.
I think that the nature of why people blog has changed over the last 2 years. When Groundswell came out, the reasons we blogged were because it was clearly a way to express and connect with others. The conversations were pure and lasted longer than the current, I post, you comment-we’re done model.
Twitter has in effect reduced blogging to more of a long form vehicle for self expression only, whereas in the past it was a catchall for all thoughts both verbose and sound-bite’ish. But it has also exposed blogging to the masses as a way to promote one’s self and not necessarily one’s intellect.
Conversations through the comments section of a blog have been rendered to nothing more than a self promotional back pat and a scrawled autograph by the author.
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Through the course of 11,000 plus tweets, 2 years of using Twitter, as well as creating, hosting, and participating in some very high level Twitter chats around the business of social media, I have oftentimes been struck with moments of absolute, 140 character clarity when it comes to all things social media.
Luckily I have been able to document those moments with the help of Twitter archives and compile them into a manifesto of sorts that hopefully helps the reader think more about the “why it sucks”, the “how” and the “wtf for”, of this maddening space.
The clarity, the thoughts and opinions are mine. You may not agree with them and that’s OK. They are meant to be talked about and discussed as much as they are to be challenged and disagreed with. They are talking points.
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The term “Authenticity” get played out a lot. I mean – ALOT! It gets used to discuss personal branding issues like what kind of avatar should you use and how to disclose if you get paid to communicate a product or experience. Authenticity is used to discuss ethics in business including can you outsource moderation of your community or what if corp communications manages the CEO’s blog? Most of the discussion comes down to the distaste for people trying to be posers online. The fact is whether online or off, people are going to stretch the truth (or outright lie). It happens.
This week, we wanted to change up the conversation a bit and look at it from a personal perspective. Authenticity is a way of being and not something that can be attained by following some corporate policies. While there many people who start out being truly authentic it’s interesting what happens when some get a few wins under their belts. Somewhere they begin believing everything they hear and their ego gets in the way of what was once rational thinking. Kind of a “forgetting your roots” scenario.
Then we have the people who stay true to their character despite success or sometimes fame. Our moderator this week certainly fits the latter description. Rohit Bhargava is a SVP at Ogilvy 360 Digital Influence (which he was a founding member) and is the author of the award winning book Personality not Included. Despite his success, he remains truly authentic at every level. How does he do it? We”ll find out this Tuesday at noon EST.
Something a bit different this week as we will start out with everyone sharing their thoughts on who, today, exemplifies authenticity whether famous or not. Then as everyone joins we will start with Q1 that asks an interesting question. For businesses looking to get established in social media, do you need to task someone who has already built up their own personal brand or can you be successful in building a corporate brand even though your personal brand is not established? The next question should be a hot one. Let’s say you have social media success in the consumer packaged goods industry, are you qualified to lead a team from the healthcare industry? In other words, is social media the same across industries or do you have to specialize. Then Rohit will tackle a question that centers around the idea that some contend extensive personal branding can detract from a company’s branding efforts. This week’s topic and questions:
Topic: Twankers, Rock Stars & Gurus – Authenticity In A World of Exploding Ego
Pre Q1: Who do you feel lives up to being authentic in the digital world?
Q1: Do you have to ROCK your personal brand in SocMed before you try to ROCK your company’s?
Q2: Does Social Media expertise transcend industries?
Q3: Does personal branding compete with or add-to your Company’s market influence?
With Rohit, we are in for a fun chat that is sure the raise the bar for all of us. Plan on joining us Tuesday at noon EST by following the #sm34.l
Listening to The FDA hearings on promotion of FDA regulated medical products using the internet and social media tools, was both fascinating, frustrating, and groundbreaking.
First and foremost it’s a glimpse into the process in Washington of the FDA trying to learn more and to get up to speed on topics such as:
All of this done through snackable content consisting of no more than 10-15-20 minute presentations to an FDA panel.
More importantly however, what struck me was the ability to listen and watch the FDA hearings online, comment and share what we heard and saw via the Twitter hashtag #FDASM and then read the follow up blog posts from some of the participants. One suggestion: The FDA panel would be smart to go back and read the #FDASM back channel, because the conversation there, was both enlightening and incredibly observant.
As well, Google Docs spreadsheet had been created so that users can see speaker name, company, presentation, and email and talk to those who are viewing the document at the same time that you are!
Transparency is reaching Washington. Gov 2.0 is in action for the people. This doesn’t mean that this will speed up the process of the FDA doing anything within the next 3-6-9 months based on what they have learned, but now people have been able to glimpse something tangible, and actually participate in more ways than ever before. Hopefully Washington is starting to get it.
I applaud the FDA for realizing that they need to understand the power of online medical information, the power and impact of search, and the power of social media, and the effect that it can and does have on consumers and..the way that Pharma can manipulate it. This is a big step and yet at the same time a small step. Either way, they are both steps in the right direction.
I don’t always drink my own Kool-Aid but I think I have a good reason. I don’t have time to wait for certain aspects of social media to “Take-Off”. That’s a mistake on my part and I need to remember that social media is labor intensive.
I’m guessing you might not be drinking the social media Kool-Aid either. Or eating the dog food for that matter. You have to do what you have to do, and do it quickly, right? I get that. Believe me, I get that. You see, I’m fighting as hard as I can to stave off the creeping vines of an area hit hard by the recession and subsequent mortgage fallout. We all are. It’s hard; and never has the value of what you do and what you propose ever been more under the microscope. So the notion to abandon social media has not been lost on me.
You see, chances are, if you have game, you are not the only game in town. I know I’m not. So even though I know my stuff and I know social media can do wondrous things for companies, that’s not necessarily an automatic “win” for either one of us. I have to compete with those that can do it and those that are pretending to do it. Because of that, I have to prove myself and prove success constantly, and show I’m drinking the Kool-Aid. All of it. And you have to do it too.
Wouldn’t it be nice if companies had the time, the patience and the resources to do it right? And to implement what I propose and for the dollar amount that I suggest? You betcha, but they don’t and neither do I. Neither of us has much time. Do I tell them what they want to hear? No. As much as I want to, I can’t.
So how do we ride out this storm? How do I ride out the storm?
Don’t just drink your Kool-Aid. Make the Kool-Aid.
Feeling like stirring the pot a bit this week so we thought a discussion on ROI should do it.
ROI certainly can stir the pot. But, saying that most of everyone’s conversations on this topic are not actually ROI, rather Impact on Business (IOB), takes the act of stirring and turns it into a blender. Ahh, much better!
So let’s start by saying that just because it’s “social” does not mean it should be held up to standards typically defined by financial returns whether in business, government or non-profits. Someone can start a blog or join twitter simply to better understand the tools or to connect with associates they just met at a conference. This becomes truly social and may at some point have an impact on your business whether financially or some other measure but does not need to be tied into sales goals just because an employee wants to post office pictures so other offices can see how they decorated for the holiday party. That’s a beginners first step into social computing but not what we are interested for this discussion.
What we are looking for here is to better define and understand what we sometimes mean when we refer to ROI as a verb instead of referring to ROI as a financial metric. The real definition of Return on Investment (ROI) is: gain from investment minus cost of investment, then divided by cost of investment. Business books are written, classes are taught, and undergrad studies are derived from this very straightforward metric. When I talk about ROI, I try to dumb it down a bit into either: 1) increase revenues, 2) decrease costs, or 3) increase in shareholder value and that assumes a financial investment of course. So why then, does the term ROI get thrown around so much in the context of social media when no financial gain or costs saved are referenced?
Impact on Business (IOB) is the actual term that should be used when discussing things like: # of followers, brand awareness, mentions, impact, conversations and what ever else you can think of that is not related to a financial calculation. The impact of an employee being nice on twitter is great. The fact that the customer decides to continue service (Retention) as an indirect effect does not make the time that employee spent on Twitter an actual case for ROI. It is however, IOB. Olivier Blanchard actually was the first that I know of to begin this discussion a few months ago here. Companies all over are using social media to have an impact on their business like Kodak measuring Smiles or any company promoting their Facebook fan page.
Many industries discuss IOB like fast food, IT, or big box retailing and it affects every company’s business in some way or another. You can even consider different departments of a company and the impact of HR, Payroll, PR, Sustainability, Operations play in a company. Although often not connected directly to revenue, a company would have a difficult time without those departments. Impact is easier to measure if you don’t have to tie it back somehow to ROI and ROI is much easier to measure if you don’t try to include calculations of impact. To lead our discussion this week is Jacob Morgan, a principal at Chess Media Group, who focuses on Social Media ROI. Jacob is well versed in this type of discussion and brings a lot of expertise to the table. The questions will attempt to progress the discussion from ROI as a catch all phrase to the differences between Impact and ROI for businesses and how to align them. They are:
1. Whether Impact or ROI, what “Investments” could be measured to prove out value in Social Media?
2. How can you prove value from Impact or ROI to executives to continue or try Social Media?
3. What are some examples of businesses attaining true ROI from Social Media?
Plan on joining in this discussion Tuesday 11/10 at noon EST. To join either follow #sm33 on Twitter or follow our LIVE site.
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