Social Media Solution #98-Make your own Kool-Aid in a down economy


I don’t always drink my own Kool-Aid but I think I have a good reason. I don’t have time to wait for certain aspects of social media to “Take-Off”. That’s a mistake on my part and I need to remember that social media  is labor intensive.

I’m guessing you might not be drinking the social media Kool-Aid either. Or eating the dog food for that matter. You have to do what you have to do, and do it quickly, right? I get that. Believe me, I get that. You see, I’m fighting as hard as I can to stave off the creeping vines of an area hit hard by the recession and subsequent mortgage fallout. We all are. It’s hard; and never has the value of what you do and what you propose ever been more under the microscope. So the notion to abandon social media has not been lost on me.

You see, chances are, if you have game, you are not the only game in town. I know I’m not.  So even though I know my stuff and I know social media can do wondrous things for companies, that’s not necessarily an automatic “win” for either one of us. I have to compete with those that can do it and those that are pretending to do it. Because of that, I have to prove myself and prove success constantly, and show I’m drinking the Kool-Aid. All of it. And you have to do it too.

Wouldn’t it be nice if companies had the time, the patience and the resources to do it right? And to implement what I propose and for the dollar amount that I suggest? You betcha, but they don’t and neither do I. Neither of us has much time. Do I tell them what they want to hear? No. As much as I want to, I can’t.

So how do we ride out this storm? How do I ride out the storm?

  • Keep drinking the Kool-Aid
  • Work harder
  • Work faster
  • Think differently
  • Listen more
  • Do more
  • Do more with the resources you have
  • Eliminate the “Why’s”
  • Increase the “Why Nots”
  • Focus
  • Don’t cut corners
  • Go the extra mile
  • Over deliver.
  • Exhaust the possibilities.
  • Fish where the fish are.
  • Think.
  • Strategize.
  • Give more
  • Share more
  • Give back
  • Believe the harder you work, the luckier you get.

And remember…

Don’t just drink your Kool-Aid. Make the Kool-Aid.

4 thoughts on “Social Media Solution #98-Make your own Kool-Aid in a down economy

  1. Marc,

    Thanks for referencing my “dogfood” article in your post. A couple of quick thoughts:
    1) I completely agree with you. Social media is hard (contrary to what a lot of people in the space will tell you). It’s actually pretty easy to get started but the sustainability part is tricky. Not a lot of companies are doing this well.
    2) I will challenge you on the “not enough time,” comment though. None of us have enough time but at the end of the day, we have to ask what’s important to us. I’ve streamlined my day so that I read almost NO news but I do listen to NPR for 40 minutes in the AM. I don’t read my Google Reader anymore although @GeorgeDearing has convinced me to add the iPhone app to my iPhone. I spend somewhere between 3-8 hours in meetings everyday but still I MAKE time to watch Twitter, update Facebook, blog and comment on other peoples’ blogs.

    Bottom line, it’s always easy to make excuses. It’s harder to overcome those excuses and make time for those things that matter to us (social media or not). I say this knowing that you aren’t giving yourself enough credit.

    Either way, thanks for making me think.


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