Social Media Smarts: Estee Lauder Promotion extends the brand beyond the life of make-up

Estee Lauder Gets Women Ready for Their Social-Media Close-ups. Cosmetics Giant Offers Makeovers and Professional Photos to Use for Profile Pictures

BATAVIA, Ohio ( — The venerable Estee Lauder cosmetics brand has found a seemingly natural way to connect with social media: offering free makeovers and photo shoots at its department-store cosmetics counters coast-to-coast to produce shots women can use for their online profiles.

Excellent Idea, though one has to wonder whether the demographic at the cosmetics is an active user of Facebook or understands the how. We’ll see.