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Social Media Smarts: Estee Lauder Promotion extends the brand beyond the life of make-up

Estee Lauder Gets Women Ready for Their Social-Media Close-ups. Cosmetics Giant Offers Makeovers and Professional Photos to Use for Profile Pictures

BATAVIA, Ohio (AdAge.com) — The venerable Estee Lauder cosmetics brand has found a seemingly natural way to connect with social media: offering free makeovers and photo shoots at its department-store cosmetics counters coast-to-coast to produce shots women can use for their online profiles.

Excellent Idea, though one has to wonder whether the demographic at the cosmetics is an active user of Facebook or understands the how. We’ll see.

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3 Responses to “Social Media Smarts: Estee Lauder Promotion extends the brand beyond the life of make-up”


  1. 1 Fernando Rodriguez October 11, 2009 at 11:20 pm

    Excellent integration between a visual communication strategy and the Social Media platform! From now on the social media networks as a marketing strategy tool begin to have design and color. And I like that!!


  1. 1 Isabelle O'Kane » The Value of Beauty Trackback on October 16, 2009 at 1:14 pm
  2. 2 Wholesale lot of 100pc assorted Designer make up and cosmetics | Makeup Tips Trackback on November 5, 2009 at 2:17 am
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Marc Meyer is a Digital and Social Media Strategist at DRMG. This is my personal blog where I share observations, thoughts and opinions that are all my own.

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