With social networking sites taking off and the evolution of the cell phone as more than just a communication device grows exponentially, questions are raised as to whether we as marketers and designers and developers are “Getting it”. Do we really know what the user wants? Are we asking them? Or are we shoving it down their throats?
While thinking of what to write about this morning I thought that some questions should be asked.
Does technology serve a broad audience? Or a broad enough audience? In other words, are we serving enough people, with what technology brings to the table? What do people who happen to have a computer, who have no more than a high school education, and possibly less, use the computer for? Do they use it to look at porn? Do they use it to set up My Space? Is it for Flickr? Music? Email? Is the computer user friendly enough for people who might be learning challenged? If it’s not, then what do they do with it?
Who do we as marketers and web masters gear our websites to? What is the demographic? Do we even consider the number of people using a computer who don’t really fit the audience that we THINK we are attracting? Do we even TRY to speak to that segment?
Is the cell phone and it’s current capabilities the “dumb’ed down” version of the PC? Is what is on the phone from a spec standpoint what all users en masse want? Or what we think will sell more phones? Do we not give the people that use any type of technology on a day to day basis, enough credit for what they want? and how they might want to utilize it?
When does any type of app, fly completely over someone’s head? What is the level, when someone just shuts it down and says,”this is too difficult”? Will all generations from here on out be so technically gifted, and knowledgable that nothing will be impossible for them to grasp? Regardless of educational levels?
What does user friendly really imply? Does everyone need a computer? If so why? If not, how come? Does anyone use a fax machine anymore? Why is YouTube so popular? Why is MySpace the same? Does anyone care about social networking? DO I really want my friends to know what I’m doing at all times? How can I find really cool web sites? Without having to put up with google ads?
And speaking of Google, should I care about what they do? and how they do it? Does Google make my life easier? Does Microsoft? Does technology make my life easier, or does it complicate it because of updates and licences and fees and subscriptions and user names and passwords and security threats and viruses and hackers and…..???
Do we know what we want? Do you know what we want? Do we know what you want? We all think we do, but you know what? No you don’t, and neither do we..