Viral Email Marketing, Why does it work?

In an attempt to show you the power of viral email marketing, I present one of the funniest emails I’ve ever read. Behold:

Last weekend I put an exhaust fan in the ceiling for my wife’s grandfather.  While my wife’s brother and I were fitting the fan in between the joists, we found something under the insulation. What we found was this:


A JC Penney catalog from 1977. It’s not often blog fodder just falls in my lap, but holy hell this was two solid inches of it, right there for the taking. I thumbed through it quickly and found my next dining room set, which is apparently made by adding upholstery to old barrels


 Also, I am totally getting this for my bathroom:


There’s plenty more home furnishings where those came from, however I’m not going to bore you with that. Instead, I’m going to bore you with something else. The clothes. The clothes are fantastic.

Here’s how to get your butt kicked in elementary school: 4.jpg

Just look at that belt. It’s like a boob-job for your pants. He probably needed help just to lift it into place. The belt loops have to be three inches long. And way to pull them up to your armpits, grandpa.

Here’s how to get your butt kicked in high school: 5.jpg

This kid looks like he’s pretending to be David Soul, who is pretending to be a cop who is pretending to be a pimp that everyone knows is really an undercover cop. Who is pretending to be 15.

Here’s how to get your butt kicked on the golf course: 6.jpg

This ‘all purpose jumpsuit’ is, according to the description, equally appropriate for playing golf or simply relaxing around the house. Personally, I can’t see wearing this unless you happen to be relaxing around your cell in D-block.

Here’s how to get your butt kicked pretty much anywhere:


If you look at that picture quickly, it looks like Mr. Bob ‘No-pants’ Saget has his hand in the other guy’s pocket. In this case, he doesn’t, although you can tell just by looking at them that it’s happened – or if it hasn’t happened it will. Oh yes. It will. As soon as he puts down his matching coffee cup.

Here’s how to get your butt kicked at the beach:
He looks like he’s reaching for a gun, but you know it’s probably just a bottle of suntan lotion in a holster.

How to get your butt kicked in a meeting:
If you wear this suit and don’t sell used cars for a living, I believe you can be fined and face serious repercussions, up to and including termination. Or imprisonment, in which case you’d be forced to wear that orange jumpsuit.  

How to get your butt kicked on every day up to and including St. Patrick’s Day10.jpg Dear god in heaven, I don’t believe that color exists in nature. There is NO excuse for wearing either of these ensembles unless you’re working as a body guard for the Lucky Charms leprechaun.In this next one, Your Search For VALUE Ends at Penneys11.jpg

As does your search for chest hair.And this — Seriously. No words.
Oh wait, it turns out that there are words after all. Those words are What. The. H*** . I’m guessing the snap front gives you quick access to the chest hair. The little tie must be the pull tab.Also, judging by the sheer amount of matching his/hers outfits, I’m guessing that in 1977 it was considered pretty stylish for couples to dress alike. These couples look happy, don’t they?

I am especially fond of this one, which I have entitled ‘Cowboy Chachi Loves You Best.’

And nothing showcases your everlasting love more than the commitment of matching bathing suits. That, and a blonde girl with a look on her face that says ‘I love the way you fit into that.’

Then, after the lovin’, you can relax in your one-piece matching terry cloth jumpsuits:

 could go on, but I’m tired, and my eyes hurt from this trip back in time. I think it’s the colors. That said, I will leave you with these tasteful little numbers:


Man, that’s sexy.

So as you can see how the viral nature of email marketing works, I will send this on and so on and so forth. What are some of the most popular viral emails ever sent? Why does it work? Because it’s funny. Period.

Are your websites optimized for Google’s Universal Search?

Google is changing the way we all view search.  Back in May, it introduced a “Universal Search” system that  blends listings from its news, video, images, local and book search engines among those it gathers from crawling web pages.

The move potentially should be a huge boon for searchers, while search marketers who have paid attention to the importance of specialized or vertical search will see new opportunities.

But it has now become more imperative to include video, images, news articles and other content that search engines will want to crawl. Because of this search engine marketers are going to now add this to the mix of “things to do” in order to rank well in Google’s SERPS.

Where this is all going is towards a more vertical type of search result. By being more vertical, the result is more targeted.  The end result is a blend of everything in one column, hence better and more relevance.

Because of this change in a more targeted approach to search results, it means that you as a web afficionado, better have more quality content on your site. The better your content, the more of it that which will be pushed up. By better I mean variety as well.

Google’s ultimate vision for universal search is to search across all its content sources, then comapre and rank all the information in real time, and then deliver a single integrated set of precise and personalized search results.

So when designing a page, or a site, as your goal once was to be in the top 3 on the first page, it’s now important to be on the first page. Why? Because you are now competing with images, videos, blogs, and new results in the organic listings. So the more eye catching your graphics are that appear in the results on the first page, the better your chance of being clicked on, even if your not in the top 3. So the more diverse your site is in it’s approach to content, the better your chances.

So how prepared are you?