I’m currently watching engaged in a lively saturday morning discussion with Jeremiah Owyang, and Ted Murphy Founder/CEO of IZEA on whether bloggers are going to become more of an advertising vehicle for brands. Though this not neccesarily a new topic, it may be becoming prominent again based on a lot of external economic factors. It started with this:

Jeremiah goes on to say “Bottom Line: Expect more brands to ‘buy’ bloggers and tweeters as the economy dips, this truly is cost effective marketing”

But is it? Will you, as a blogger become more open to being paid by a brand or company to shill their product to your loyal readers who come to your site because of your candor and POV? Won’t that change the scope and the depth of your posts? Is the economy such that we now will come expect that a Chris Brogan is now going to start pitching product? The easy answer is, “just avoid any paid posts”. But what if you don’t know? Chris might be the exception in giving full disclosure of the paid post.

My tweeted thought:

You as the loyal reader will now be the audience to a pitch from your author, full disclosure is not a prerequisite either, although Ted Murphy does mention:

So how do you feel about that? Is it going to change now how you read or what you read from your favorite blogs?

Will full disclosure matter? Will you read a blog post knowing it is essentially a paid pitch for a product? Isn’t that the same as a celebrity spokesperson? What if they pitch but don’t tell, because they know they will lose readers if the readers knew that it was a paid post?

What’s not evident is the post Jeremiah is referring to on Chris Brogan’s site is on Dad-o-matic and not Chrisbrogan.com 2 distinct and very different blog sites. So the questions remain:

Transparent?

Authentic?

Sustainable?

So there’s more to this Twitstream but the question is more geared towards the reader, since bloggers have been getting paid for quite some time now for paid posts. It all comes down to the “big bloggers” and theirloyal  readers. Will your loyalty wane if you know going forward, that the post you are reading, is a paid, sponsored post? Do you care?