Here we go again, Yankee fans chant,”Pepsi Sucks”.


Oh brand managers, where art thou?  Apparently Pepsi didn’t read my earlier post on why brands move so fast on damage control. Maybe they should. Why? Because they need to move pretty damn quick to soothe the Yankee Fans they pissed off with their promotion of giving away free Yankee tickets and Pepsi-Cola products. Call it the anti-promotion.

In an Adage post titled, Pepsi Promotion Ends With Chants of ‘Pepsi Sucks’ Pepsi shows what happens when brand managers and product marketers fail to plan. They can plan to FAIL! can you say #PepsiFail?


Watch how quick this anti-promotion spreads virally on Twitter and the blogosphere. Brand managers, have you learned anything yet?