Sometimes I just want to effin rant about stuff going on in my life, but one of my mottos has always been to keep an even keel. I know, try keeping an even keel with all of the bullshit going on right now, right?. So with all of that noise, here are some sites and blogs that you should check out and or bookmark:
Crazy Egg is a site that provides visual representations of customer data and web traffic.
Keeping the theme of the egg, VideoEgg is a video ad network for online communities that connects brands to consumers with video and rich media across a network of more than 200 leading video and gaming sites, social networks and applications.
I was in NYC recently and relied heavily on this. I thought HopStop was invaluable.
Trendrr tracks the popularity and awareness of trends across a variety of inputs, ranging from social networks, to blog buzz and video views downloads, all in real time.
Thinking of turning that white paper or ebook into something more? Check out Lulu, which I plan on taking advantage of.
Here’s a cool Linkedin app called social minder, though I haven’t tried it out yet, but it is on my to-do list.
Paul O’Brien provides the The Definitive Online Marketing Conferences List which is a nice list for all of us. Thanks Paul.
You will love Usernamecheck, this is very cool. Its very self-explanatory.
If you have not seen Gary Vaynerchuk’s keynote from Web 2.0 expo in NYC. Then here you go, it’s pretty damn good.
Lastly, let me tell you about the conversation I had with a MySpace sales rep named Jason Steingold this past week. He has been historically relentless in trying to get me to buy advertising for one of our products. Relentless to the extent that even though I have told him “no” half a dozen times. He’ll send an email to me stating to “just let him know when I’m ready”. and “we have some really good deals right now”. Oh Ok Fast Eddie, I’m on it.
He’s hammered me on the quality of the demographic for the one product we market, pitched me on specials, seasonal deals, you name it. So I sent him an email back this last time that said that his price point was too high. My exact words were, “your price points are wayyy to effin high”. Ok my mistake, I should have been more professional.
That email I sent him was more conversational than most of the emails that I send him, at least to the extent that I said more than “no thanks”, but I figured I’d be semi-nice and congenial this time. Big Mistake-I’ve now engaged him and he immediately fires back an email saying the wrong thing or definitely taking the wrong tone and tact with me in implying my naivity, my stupidity and their massive size.
At a $.45 CPM? What other social network that houses such a large amt of your demographic can you receive targeted inventory at a $.45 CPM?
So I come back with, “yea but you have a minimum spend of what?”
He responds with… drum roll please…
200k minimum for the month….but you’d get a 72 hr out clause…..
Oh ok, cool, so I get the 72 hour out clause on a 200k minimum spend. Damn that’s a sweet deal. Spend $200,000 to make what? So here’s how the rest of the conversation via email went down.
Me: there’s your price point mah brutha
Him: 72 hr out clause? That’s a great deal….you guys must not be in the business of making money….just trying to help you out, times is rough son.
Nice sales tchnique there, don’t ya think?
Me: Let me digress. Our typical customer for this product does not use social media. Just because you have data that shows 10 million users that “might” use this product doesn’t mean it’s our customer. Looked at broadly, we could say that everyone is a potential customer, and I could see why you thought or think that. Your comment about us not being in the business of making money- you might wanna work on those closing techniques and avoid using that in the future.
Him: Who’s your typical customer exactly? 1 in 4 Americans is on MySpace….pretty much encompasses people from every walk of life….
Me: Thanks Jason
Him: You’re welcome!
Moral of the story: No wonder sales people have such a hard time communicating, articulating and understanding their customers. They don’t listen. They push and force the message. He engaged me and he had me listening and did not handle an initial skeptical rejection well.