12 sites to check out and a MySpace story.

Sometimes I just want to effin rant about stuff going on in my life, but one of my mottos has always been to keep an even keel. I know, try keeping an even keel with all of the bullshit going on right now, right?. So with all of that noise, here are some sites and blogs that you should check out and or bookmark:

Crazy Egg is a site that provides visual representations of customer data and web traffic.

Keeping the theme of the egg, VideoEgg is a video ad network for online communities that connects brands to consumers with video and rich media across a network of more than 200 leading video and gaming sites, social networks and applications.

I was in NYC recently and relied heavily on this. I thought HopStop was invaluable.

Trendrr tracks the popularity and awareness of trends across a variety of inputs, ranging from social networks, to blog buzz and video views downloads, all in real time.

View and create user flows here @ Product Planner which is a product from Kissmetrics

Thinking of turning that white paper or ebook into something more? Check out Lulu, which I plan on taking advantage of.

Here’s a cool Linkedin app called social minder, though I haven’t tried it out yet, but it is on my to-do list.

Paul O’Brien provides the The Definitive Online Marketing Conferences List which is a nice list for all of us. Thanks Paul.

You will love Usernamecheck, this is very cool. Its very self-explanatory.

If you have not seen Gary Vaynerchuk’s keynote from Web 2.0 expo in NYC. Then here you go, it’s pretty damn good.

icharts listened and read my TechCrunch50 blogpost and got back to me, so I’m getting ready to take it for a test drive.

Lastly, let me tell you about the conversation I had with a MySpace sales rep named Jason Steingold this past week. He has been historically relentless in trying to get me to buy advertising for one of our products. Relentless to the extent that even though I have told him “no” half a dozen times. He’ll send an email to me stating to “just let him know when I’m ready”. and “we have some really good deals right now”. Oh Ok Fast Eddie, I’m on it.

He’s hammered me on the quality of the demographic for the one product we market, pitched me on specials,  seasonal deals, you name it. So I sent him an email back this last time that said that his price point was too high. My exact words were, “your price points are wayyy to effin high”. Ok my mistake, I should have been more professional.

That email I sent him was more conversational than most of the emails that I send him, at least to the extent that I said more than “no thanks”, but I figured I’d be semi-nice and congenial this time. Big Mistake-I’ve now engaged him and he immediately fires back an email saying the wrong thing or definitely taking the wrong tone and tact with me in implying my naivity, my stupidity and their massive size.

At a $.45 CPM?  What other social network that houses such a large amt of your demographic can you receive targeted inventory at a $.45 CPM? 


So I come back with, “yea but you have a minimum spend of what?”

He responds with… drum roll please…

200k minimum for the month….but you’d get a 72 hr out clause…..




Oh ok, cool, so I get the 72 hour out clause on a 200k minimum spend. Damn that’s a sweet deal. Spend $200,000 to make what? So here’s how the rest of the conversation via email went down.

Me: there’s your price point mah brutha

Him: 72 hr out clause?  That’s a great deal….you guys must not be in the business of making money….just trying to help you out, times is rough son.

Nice sales tchnique there, don’t ya think?

Me: Let me digress. Our typical customer for this product does not use social media. Just because you have data that shows 10 million users that “might” use this product doesn’t mean it’s our customer. Looked at broadly, we could say that everyone is a potential customer, and I could see why you thought or think that. Your comment about us not being in the business of making money-  you might wanna work on those closing techniques and avoid using that in the future.

Him: Who’s your typical customer exactly?  1 in 4 Americans is on MySpace….pretty much encompasses people from every walk of life….

Me: Thanks Jason

Him: You’re welcome! 

Moral of the story: No wonder sales people have such a hard time communicating, articulating and understanding their customers. They don’t listen. They push and force the message. He engaged me and he had me listening and did not handle an initial skeptical rejection well.


TechCrunch50, Forrester and 8 other sites that require your attention

You know, it’s amazing how life just throws you softballs, curveballs, fastballs, whiffleballs and screwballs. It’s all in how you take the pitch. Do you hit it? Or wait for your pitch?  With that being said, lets look at some sites and posts that might require your attention over the weekend.

The TechCrunch50 just concluded and there were a couple of entries that really stood out to me. I thought that Steve Spalding brought up some good points in his Techcrunch50 recap in regards to why some of the entries may or may not make it and I have to agree with him on icharts Icharts has a crappy tagline but a great premise. Make better charts, make them seo friendly and searchable and interactive. Things that I would love to do for some of the lame charts I create. Maybe they’d kick me a free trial so I can review it?

I’d highly recommend fitbit too. since we’re all obsessed with losing weight, gaining muscle etc etc. Fitbit is a device and website that makes you aware of how active you are and what you eat. Go figure, a site and product with a way to make actual money!

My other favorite was Goodguide, it has a great idea and is so dead on right now. I think it’s only hurdle might be widespread adoption.  Goodguide provides free and easy access to the world’s largest and most reliable source of information on the health, environmental and social impacts of products and companies.

Of course be sure to check out this years winner Yammer, which is essentially enterprise level Twitter. Yammer had a ton of action as soon as it was released publicly. They too have a business model as well, but it can be used freely.

Be sure to read Carter Lusher’s post When hype can go overboard and hurt credibility  he mentions some Analyst ‘hype-alert’ verbiage  to be on the look out for.

Joseph Jaffe adds more than just his 2 cents on his blog post about Why the term “Agency of the Future” is an oxymoron (you can choose if you’re the ox or moron) Its a definite keeper.

When you get a chance, test drive this site SpinVox and tell me what you think.

I’ve been participating remotely to events all week and have to say that the access to all them has been awsome they are: IzeafestThe Techcrunch50,  and the T3PR confeerence to a certain degree. I think it’s important that though you may not be able to be there physically, you can still interact via, Twitter, Summize and the live web casts. I’d highly suggest you check your calendars.

Lastly,  Forrester, has pushed out it’s submissions for Groundswell awards, check out some of the companies up for awards, it might help you hone in on your OWN social media strategy. Imitation is the best form of flattery!