I am going to make some pretty broad based assumptions.
Everyone of you has a website that you are directly or indirectly involved in.
Either it’s your own personal site, or it’s your company’s. If it’s the company website, you probably have some type of responsibility or influence over it’s content. Assuming I know the audience that read this blog, chances are you have some type of input into your company website.. If that is true, then you have to ask yourself a very simple question.
Are you giving your first time visitors a reason to stay or a reason to come back?
This question delves into a deeper set of questions that if you cannot answer with a resounding yes, then you are flat out leaving money on the table. Those questions are:
- What do you want your customer/first time visitor to do on your site?
- Is it easy to navigate?
- What is the call to action?
- How do you interact with them?
- and lastly Is it mobile ready or friendly?
Your new customers or visitors are like sleeping giants. You need to awaken that sleeping giant who, with the right kind of online experience on your site, can be turned into a brand advocate or brand champion. Go look at your website right now-Is it really meeting the needs of the audience that it’s intended for? What are you waiting for?