We need social media mentors not evangelists


Be a mentor.¬† this thought occurred to me while watching¬† a vid on Todd Adrilik’s blog titled, The dumbest generation, don’t trust anyone under 30. While it was a compelling piece about how anyone under 30 might be more inclined to be lazy and check on their social networks and do nothing else- I would like to think that there is a tremendous opportunity not only for them to lead us even further into the digital age but also for us, as digital marketers, to do the same. Lead them, and show them now, how to do it right.

You see, at some point all of that digital knowledge you have, those social media experiences in your head, needs to be transferred to others. Just telling people about how great it is, is one thing, but showing them, and taking people under your wing to guide and mentor, and to teach and explain, is something completely different and much more valuable.

Ok, so for those of us in the social media bubble, we get it. Now go out and instead of telling people how great social media is, show them how great it can be.

Put your social media mentor hat on and make an even bigger difference.