Tag Archives: Social Networks

5 posts not about you and your social MEdia self

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I’m so sick of reading about the bad.  Actually I blame it on Shel Israel and his morning Twitter report on the sorry state of things. But Shel is just reporting it, it’s not his fault. So I’ve got 5 items for you to do some thinking on.  See if you can figure out the theme here.

Scott Monty drives a point home that all social media people on the inside looking out need to know, It’s not about you!

David Armano explains why giving begets giving prompted by Chris Anderson

Seth Godin explains why spreading yourself too thin aint’ a good thing.

The Kolbe A™ Index/Instinct Test: IQ tests tell you what you can do. Personality tests tell you what you want to do… the Kolbe A™ Index measures what you WILL or WON’T do. Check it out.

The rise of social media has made us all influencers and with that responsibility comes the notion that you can make a difference as long as you continue to give and not take.

See what the theme is? Social media and conversations are really not about you and what your needs are, they are about the other person or the community as a whole that you are a part of. Do what you do with the other person in mind for a day and see what happens. or better yet instead of trying to be some person everywhere, try concentrating on being some one in one place.

What can social media do for reputation management?

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Alot has been written about online reputation management of late, and recently I was asked by a company to explain to them what I had done in regards to reputation management. So I’ve decided to recount what I did and what were the results.

 

About 18 months ago Emerson Directs’ web presence was no more than a brochure-ware site with no more than 3 pages of cursory content with zero traffic and zero web presence. all of its business was by word of mouth and referral. The only web presence was of SERP’s of information on an FTC settlement and consumer affairs reports on some bad customer service that occurred over 6 years ago.

 

Realizing that this had to have and was having a negative impact on the company and its ability to go out and get new business, I decided to do a few things. In short order, 1) I decided to create a new website, 2) a Social Media Optimization strategy wrapped around creating a number of social media pages devoted to the company-specifically the company name, 3) a blog site devoted to pushing out a more positive and leader like image for the company, 4) a robust social networking campaign 5) a Twitter persona in which I knew and hoped that people would go from the tweet to the blog site or to the website based on the quality of the tweet and lastly 6) be more visible and authentic with current and potential clients.

 

By creating the blog, it was another way of creating more content as well as another web site devoted to the Emerson Direct brand. As of today, The blog averages more than 10,000 visits per month, connects with clients, potential clients, and the casual reader, and has received numerous accolades. All of which were not my goal going on. They include ranking in the Adage power 150 The Power 150 is a ranking of the top 900 English-language media and marketing blogs in the world. The site is also ranked #23 of the Junta 42 which ranks the top 42 content marketing blogs. It’s also ranked oddly enough in the UK for top marketing blogs. It’s also part of the Big List of SEO blogs compiled by Lee Odden of Top Rank Blog. The indirect result of all of this, is people go from the blog to the website. The indirect direct result has been the creation of my personal brand as well, which has been cool and also very humbling since that was never my goal.

 

The residual effect of this effort has been tremendous in 1) driving traffic to a new site we built as well as 2) creating more opportunity for the company as well as 3) driving down the negative websites and 4) managing our website and companies’ online reputation in a more positive and proactive fashion and 5) I’ve become the de facto spokesperson for the reputation management campaign that Emerson Direct  undertook, as well as a champion for all things social media related and 6) Their phone has been ringing and 7) I’ve made some great new friends and contacts and 8. I’ve learned a ton and  9) respect so many others in the space now.

 

In regards to other forms of social media, I’d also created company related personas at nearly all of the top social networking sites, and even some of the lesser ones. I would venture that the total number was close to or had been 50. Some of those sites included YouTube, Delicious, Stumbleupon, Disqus, Propeller, Friendfeed and Twitter. All good viable ways of sharing content and changing a bruised reputation. Delicious is a prime example of my social media book marking efforts, in which I have over 600 bookmarks. That might not seem like a lot, but in the grand scheme of things it is.

 

I’ve toned all of this down now, as I’ve been able to dial it back, tweak it, and develop a happy medium with a consistent social media presence in the places where it’s most effective. Plus the time suck was killing me.

One note:  I also created a number of filters in Google Alerts, Summize  and Backtype that keep and kept me abreast of anything that was said or written about me, the brand, the company, or any of the products that they were marketing, which I highly recommend.

 

 

 

 

The culmination of these social media and reputation management efforts has been, to put it mildly, extraordinary. Not a day goes by where they do not see some type of positive ripple effect both professionally and or for me personally from these efforts. 

The interesting thing about this whole exercise has been, and some people might not realize this, the tremendous amount of effort and work required to maintain and do all of this. The payoff though has been well worth it. I also think it’s important to note, that you cannot afford not to be doing some variation of the above. What do you think? What more could I have done? Did I miss anything?

 

 

10 Social Media, SEO, and Marketing questions/thoughts I had in Church.

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So I’m sitting in church and they’re passing around the collection plate. At which point I started thinking that clearly the church is hurting too because the little baskets are really flying down the aisles. Given that church is a great place to take stock of all things in ones life, I grabbed my smartphone and jotted down the following thoughts and questions.

  • Social media measurement and its associated metrics will change with the changing of external markets and it’s influencers.
  • As the economy changes, so do the rules of engaging the consumer and marketing to that consumer. They have to. They must.
  • Will or should social media engagement be measured differently in tough economic times? Yes?
  • Should or will the tone of marketing and social media marketing change?
  • Do peoples expectations of social media change during economic woes? No. because they haven’t set any precedents yet.
  • Do we change benchmarking for social media? My thoughts are we would have to, since there is zero empirical data to go off of.
  • How important does social media optimization and SEO now become? I think it’s huge.
  • If times were different would some social media startups have a fighting chance? or do they now have an even better chance of surviving? Which is it?
  • Will social nets thrive now or in the next 24 months given the current state?
  • Their success will be determined by what? The same metrics? Or can startups afford to be measureed by engagement only?

So I was still feverishly texting these into my notes section of my phone well after the collections had been taken.  At which point, I looked up and saw that I was getting some nasty looks from the following: the people in the pew to my right,  the people directly to the left of me, my wife, an usher, and my kids, who thought I was playing Bejeweled.

That’s ok though, because If I’m thinking of these things,  maybe marketers, social media marketers, start-ups and even GOD might be too! Though divine intervention as a variable into any metric is a given, right?

You have no idea how much you know

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I was on the phone yesterday with a student from Columbia U who is doing her Masters thesis on a certain aspect of social media. We were on the phone because we exchanged a bunch of emails and she felt that maybe a call was in order. After 45 minutes of talking about all aspects of social media we were done. I hung up and I thought to myself; “Wow, did all of that just come out of me?”

Let me sum up what I chatted about.

  • I told her people like Scoble and Chris Brogan had devotional followings yet were different in nature and focus.
  • I mentioned that people like Brian Solis offer an interesting take on the landscape that is the ever-evolving moving target of social media.
  • I mentioned that she should check out Naked Conversations as a primer on what the blogging scene is all about and where it came from and where it’s going.
  • We talked about how Twitter is a great way to connect with Rock Stars, A-listers and thought leaders, but can still pull people into your circle that you have no reason why they are there.
  • I told her she should check out Danah Boyd and some of her work on Social media, teens and class divisions
  • We talked about why people do not contribute right away in social networks, though they have joined a community; and that it could be they’re just not completely comfortable yet.
  • As well, different demographics have different comfort levels in embracing new media.
  • We talked about communities and how individuals and brands operate within those communities.
  • I abused the words authentic, transparent, and “real”.
  • I’m pretty sure I did not take a breath.
  • I stressed that Chris Brogan is walking the line that separates saturation and Scoble like status.
  • I told her that Seesmic would be a good way to connect with people in regards to some of her social network questions
  • I’m pretty sure I mentioned David Armano
  • We talked about the goal of brand participators in communites and the challenges they face in trying to connect with their users and customers
  • I forgot to tell her which of my favorite blogs would help her in her research, so here’s the shortlist.

———————–

  • Brian Solis– Brian is very giving with his thoughts and observations on social media and PR,
  • Valeria Maltoni– If you want deep, thought provoking takes on all things social and beyond, I highly suggest you add her blog to your list 
  • Adam Cohen-Adam is a new add to my list but I enjoy his take and the variety of his posts
  • Ari Herzog-good writer, good take and his posts are timely.
  • Peter Kim-I’ve been probably been giving Peter too many props lately but man his stuff is so insightful.

So after all that, I sat there and started thinking. My first thought was that earlier in the day, I was explaining social media to a bunch of people in a doctors office. The first question out of their mouth was to ask if it was like an online dating site. Ouch.

Having my little chuckle to myself, my next thought was about what I just verbally spewed out to the grad student from Columbia, who by the way, didn’t know as much as I expected. This gave me pause to ponder what do I know? Was it alot? A little? 

Well, maybe I do know a little about some things but… I do know this. The people that I deal with, and talk with, and share with, and laugh with, everyday in my communities, know a lot. ALOT.  And everyone else outside of these circles or spheres that I float in, just might not. And that’s pretty cool. So I wanna thank you for letting me be a part of that.

Quit talking about Social Media and Go Make Some Money!

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Ok so by now we all know the hows and whats of social media and social media marketing. At least, we better.  Hell, I’ve written a books worth of articles myself on the subject. And lately we’re all writing about how to use social media in a down economy. Or whether social media can survive the meltdown. Or how to use social media to deal with the crappy economy. It seems everyone has their take on what to do. Scoble says we should listen. 

 The Buzz Bin says keep a cool head and keep morale up. We can even go to extremes and ask Will the Recession Spell the End of Web 2.0? or we can go to the opposite end of the spectrum and be forthright and ask whether you would tell your employees and customers how bad it is?  Don’t get me wrong, those all are great and relevant posts, but we gotta move on.  So let’s take this to the next level.

Seriously, you do not have to look far to read another article about how one can use social media to improve their marketing, or how bad it is out there. Between the two, We get it. It’s in our face all day every day. But now, it’s time to get serious.

Scenario one:  I’m a big company and I don’t have time to be pitched and I don’t have time for social media marketing initiatives to ramp up, but I’m willing to try them. What can your social media marketing campaign, Mr. Agency/Marketer/In house CMO do for me right now? What can we roll out that will show immediate results?

Scenario two: I’m a marketer/agency. I now do not have the luxury of educating you Mr. Big Company on what social media is and how it can benefit your company- I now have to show you direct ROI with a timeline that is reasonable and cost effective. What’s your plan? And do you trust me? Because my ass is now on the line.

So wutcha gonna do? Do you have a plan? Playtime is over.

Even our “friends” over at Forrester have said, “quit dippin the toes and invest only in programs that can deliver on measurable metrics.”

So what are the programs? Do you even know? You can’t manage what you can’t measure. Page views and traffic aint gonna pay the bills. Talk to me. Do you have a plan? Which of these below can make you or your client money?

5 huge tech trends that you can’t ignore.

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That’s it. Just 5. But why just 5? Because these 5 are rockin’ our world now and will continue to do so for the next 10 years. Do you remember the Gartner Hype Cycle? I blogged about it awhile back in regards to certain things we can be excited about over the next 5 years. Take a look at it real quick.

Ok Now look at this next slide real quick:

 

Ok, one more and I will let you off the hook.

 

 

So the hype cycle pretty much lets you know where certain “things” are in their growth development. It’s a great point of reference and doesn’t take a long time to figure out. Samw with the next slide, what does it tell you? It tells you that music is important to us. Always has, always will be. Here’s a quick 1 question quiz: What does the MySpace business model revolve around? Music and social networking. Ok So there’s 2 trends that will not be dipping anytime soon. Awhile back I wrote a blog post about the top 44 music related social networks and to this day it still pulls traffic. I recently tweeted a question as to what brick and mortar industry has completely dried up but thrived online-answer: music

Trend #1 Music will continue to thrive online and you cannot ignore it.

According to Comscore  In August 2008, Americans conducted 11.7 billion core searches, virtually unchanged from July, as Google Sites extended its lead in core search market share by 1.1 percentage points.

Search is, the gateway to everything that we do online. You may see some play in regards to trying to refine search into more of a niche based environment, but the bottom line is search will alway be the mainstay of any internet based activity.

Google Sites led the U.S. core search market in July with 63 percent of the searches conducted, up from 61.9 percent in July, followed by Yahoo! Sites (19.6 percent), Microsoft Sites (8.3 percent), Ask Network (4.8 percent), and AOL LLC (4.3 percent).

Americans conducted 11.7 billion searches at the core search engines, nearly identical to the number of core searches conducted in July. Google Sites handled 7.4 billion core searches (up 2 percent), followed by Yahoo! Sites with 2.3 billion and Microsoft Sites with 977 million.

In the comScore August 2008 analysis of the top properties where search activity is observed, Google Sites led with 10.2 billion searches, a 2-percent increase versus July.  That’s billion! Yahoo! Sites ranked second with 2.4 billion searches, followed by Microsoft Sites with 1 billion and AOL LLC with 839 million.

Trend #2 Search ain’t going nowhere.

According to Hitwise, MySpace.com received 67.54 percent of the market share of U.S. visits in August 2008 among a custom category of 56 of the leading social networking websites.  The market share of U.S. visits to the social networking site decreased 2 percent in August 2008 to 6.40 percent of all U.S. visits compared to July 2008. Visits to the category decreased 17 percent year-over-year. But check out the chart below:

What do those numbers mean to you? It means that MySpace had 66 million visits in one month and Facebook had 28 million. The fact of the matter is that social media and social networks are interwoven into the daily fabric of our lives. I know, it’s not like it’s earth shattering, it’s just not a fad anymore. It’s legit. It will continue to evolve and the potential will always be there for someone to do something different and exciting and unique with the social media application. Could that be you? I hope so.

Trend #3 Social networks will continue to evolve and grow larger and gain in importance.

A recently released UN study indicates that by the end of 2008 mobile phone use worldwide will reach 50% of the earth’s population for the first time in history. Although the percentage of mobile phones in North America, Western Europe and most of Asia is much higher than 50%, in developing countries, a mobile phone is still considered a luxury.

Mobile phone ownership rates have been rising significantly, almost at an exponential rate. Countries like  India, Brazil, and China are seeing crazy growth in the number of people owning a cell phone. In fact, China had an estimated one billion cell phone subscribers in 2007. At the current rate of growth, there will be over 3.3 billion cell phone subscribers worldwide by the end of 2008.

So there’s no escaping the fact that cell phones are now-another essential part of our daily lives. Grab the keys, grab the wallet, the purse, the backpack and the cell phone. Ok so we get that. But now, pay attention.

According to a recent online survey conducted by ABI Research, nearly half (46%) of those who use social networks have also visited a social network through a mobile phone. Of these, nearly 70% have visited MySpace and another 67% had visited Facebook. No other social networking site reached 15% adoption mobile adoption.

So what are these consumers doing when they access their mobile social network? They’re checking for comments and messages from their friends, with both of these features registering above 50% for mobile social network users. Posting status updates also has proven popular, with over 45% of mobile social users letting others what they are up to via their phone.
What we are seeing is a melding of 2 functions into one via the hub of the cell phone. Or is it the hub of the social network?  There’s no doubt that a social network is increasingly becoming a central hub for communication across online and mobile domains for a lot of people. Because it’s  allowing them to consolidate activities or processes. From text, to email, to chat, to phone calls, to exchanging of data, uploading images and downloading songs. The phone and the social net. allow thesee things to occur almost seamlessly. As a trend, the centralization of a consumer’s cell phone activities combined with their increased social network usage is only going to make adoption of mobile social networking more inevitable as we move forward.
Trend #4 The growth of the mobile social network will be steady and exponential.

Here is trend 4a for you as well:   comScore M:Metrics reports that in June 2008, 20.8  million U.S. mobile subscribers and 4.5 million European mobile phone subscribers  accessed search during the month, an increase of 68 and 38 percent from June 2007, respectively.  The U.K. had the highest penetration of mobile subscribers using search at 9.5 percent, followed closely by the U.S. at 9.2 percent.  That’s right, Mobile Search.

Ok last one-And it’s a no-brainer. Check out the slide below. It’s from December 2007, but the message is loud and clear.

Google Sites  ranked as the top U.S. video property in December with 3.3 billion videos viewed (32.6  percent share of videos), gaining 1.3 share points versus the previous month. YouTube.com accounted for more than 97 percent of all videos viewed at the property. Fox Interactive Media ranked second with 358 million (3.5 percent), followed by Yahoo! Sites with 340 million (3.4 percent) and Viacom Digital with 238 million (2.3 percent).

In total, nearly 141 million Americans viewed online video in December. Google Sites also captured the largest online video audience with 79 million unique viewers, followed by Fox Interactive Media with 43.9 million and Yahoo! Sites with 38.2 million. So if you don’t already know it online video consumption is growing at a sick-ass rate.

Trend #5 Online video consumption will evolve into an acceptable replacement for a TV.

In conclusion, here’s the most interesting aspect of them all. The hub for all of the above trends can and will be centered on one thing, Your cell phone.

Hey people, let’s step it up.

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I was sitting in the stands of a basketball gym a few nights ago and talking to one of the major movers of one of the top social media companies in the country, and I had asked him what’s going on at work. I like to see where they’re at sometimes since they are right in the thick of it usually, and I’m always impressed in the directions they head. He told me that they were looking to do more and to do bigger and better things with companies rather than just to pitch or create wikis, and blogs and communities and what not.

Don’t get me wrong, they “do” do more, it’s just that the perception or thought right now with other large companies wanting to get into the social media game is “this is what works with others-so lets do that”. He said they were looking to expand their reach and their depth of  what that can do instead of offering component driven solutions on large scales. Great strategy.

This made complete sense to me. In fact I had been mulling over that corporate perception and social media perception of late with the posts I had been reading in my reader and on some social sites I frequent. 

My thinking was it had become somewhat static, one dimensional and monotone like in its themes. Or maybe stale? Tired? Repetitive?

Think about it, we are creatures of habit and we do what the pack is doing. We see what works and we do the same. Isn’t that the way certain companies are approaching pitching social media solutions to large companies. They see what has been successful elsewhere and then take the same approach and basically say we can do that to? Yawwwwwwwwn. Go ahead and do that. But how bout you stretch out and take a chance on doing something bold and different?

Which was the essence of  what my friend was saying and I applaud their thinking for this. We, and they are only limited by our collective thinking of what social media can do. Right now we’re implementing what we know what works instead of turning it inside out and attacking it from a completely different vantage point.

 I implore that tact with some of the incredible collection of thinkers that I subscribe to. I personally believe that we have only scratched the surface of what social media can do and I plead with you to step back and really think about the ways and means in which we can take this piece of clay that is social media and shape it into things that we have not even begun to fathom as being possible. Let’s eliminate… the echo.

SEO and SMO are conversation starters.

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Last year Jason Calacanis wrote a blog post how he thought that SEO and SMO were bullshit. Now I know in some parts Calacanis is approaching demi-god status and in other parts he’s villified to no end. Hell, he has 35,000 followers on Twitter, which is a fairly significant number of people who put a lot of stock in what he says. I’m one of those followers too. But that doesn’t mean that I agree with everything he says.

I had been thinking about the role of SEO and SMO in internet marketing lately and decided to do a cursory search and that’s when I found Jason’s article. It’s not the driving force behind this post but it does give it some legs since Jason and others have deemed some of what is done on the level within SEO and SMO circles as unacceptable.

Over the last year and half and even before that, I have engaged in some pretty healthy SEO as well as SMO for clients. And it has worked. I utilized what was available and knew what I was doing. According to Calacanis that would make me a snake oil salesman. Talking SMO then, Calacanis said the following:

Anyone who hires an SMO firm is an idiot. The whole point of social media is TO BE REAL NOT FAKE!!! Just be yourself and participate… that’s all it takes (and note, participation is not just putting in your own links, it’s voting/commenting on/submitting other people’s content too!).

To which I have to say that “SMO is the process of realizing that being authentic and strategic within a social media marketing context or environment can be beneficial.

Here’s a generic example. I have a demographic of women smokers in their mid 30’s for instance. They  happen to use Facebook. So I create a widget that provides them a way to maybe quit smoking and track the results and share them, which in turn drives them to a blogsite, a branded microsite and a branded community. To get this ball rolling, I’ve also seeded/posted articles related to all of these sites and the product and the campaign on Digg, Stumbleupon, Delicious, Technorati, Propeller and say Reddit. All of these linked together creates a tremendous opportunity and buzz for these users to not only meet, but also to share, and perhaps learn more about a product dedicated to them. Does this mean that what I have done is black-hat or disingenuous? No. Does it mean that I have taken certain elements, linked them together and have enjoyed the linky-goodness via SMO and SEO? Yes. Am I bad? Am I evil? Am I hiding? Am I not being “transparent enough”?  Why can’t I let these social bookmarking sites know about a product launch?

Want a good example?  Buddy Media created the Check your Dudeness app for Facebook-Couldn’t this be construed as some element of SMO? They’re taking a product, a branded one and using social media to promote it. Is that gaming the system? No.

We need to get away from the fact that what the system allows us to do, does not neccessarily mean that we are up to no good, or that we’re not being transparent enough. Ok I get it. I don’t need to be told over and over and over again to be transparent and authentic. Yes there is a difference between black hat seo and white hat seo as well as black hat smo, no doubt about it. Just check akismet for aspects of that. But.. most of your brand marketers are only using the tools that are available. I can show you at least 130 examples where companies used certain aspects of social media to promote or further their brand exposure using some of the above mentioned sites and tactics. This doesn’t mean that they are operating behind a cloak of deceit.

Listen, there is a big big difference between gaming the system and utilizing what is provided to promote your product, your brand, and your company. It truly boils down to how you use it. I’m all for engaging in conversations but someone has to start the conversation. The better you are at starting a conversation, the better your chances are of someone listening and responding back. Maybe we should be looking at not how to be transparent and authentic, but more on the proper way to enagage and start the conversation.

Are you a thought leader or a follower?

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When I was a kid most coaches and teachers used to tell me to be a leader and not a follower. Amazing how we manage to find ourselves saying the same thing to each successive generation. Why? because it makes sense. But does it? I immediately think of the old saying, “too many chiefs and not enough indians”. Ok so now we should all be confused. Which should we be?  Do we need more indians or more chiefs? Rachel Happe brings up a great point in her post about The Wisdom of The Crowd in which she writes:

Crowds without leadership and inspiration are not necessarily better or worse than individuals.  But a crowd can become both more than the sum of its parts and less than its lowest common denominator depending on how it is inspired.

What this means to me is that although I might want you to be a leader, you might be better suited to be a follower. Some people are born leaders and some are born followers and some can become…. etc etc. However, in social media and Web 2.0, if we’re to look at the whole thing holistically,  the space reeks of the “follower mentality”. Too many people as I said in an earlier post are inclined to be of the “echo mindset”. They possess zero original thought. I’m not sure they are even actually participating in the conversation to be honest. To this end, they are not leaders, and they are shitty followers. So they bring nothing to the table. Period.

Rachel’s original post stemmed from one that Guy Kawasaki wrote on Dadomatic titled, The top 10 lessons his dad taught him in which #3 was:

Don’t follow the crowd. Initially, I thought that he was saying that most people were stupid–and I agreed with him. But I now realize that he was telling me not to follow the crowd because the crowd “mentality” can make smart people do dumb things. This is why I don’t believe in the “wisdom of the crowd” to this day.

Given the current state of all things political and economic, perhaps what we really need is original thought and not noise that has a new tread on it. I know it’s easy to just put some lipstick on the pig, forgive me for using the analogy, but try to step out from under the umbrella and look at things in the social media and web 2.0 world differently. I don’t need you to be a though leader or a follower, I just need you to think.

 

Semantics in social media

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So today isn’t starting off like I want it to be. I had to enagage in defending the childish difference of how someone responded to me. Email or blog comment..wtf? Does it matter? Which made me think about semantics in social media?

Semantics is the meaning, or an interpretation of the meaning, of a word, sign, sentence, etc.: i.e. Let’s not argue about semantics.

Isn’t social media at it’s core, about conversations and communicating?  Does it matter how we communicate? or the vehicle used to converse? I’m sure we could  all rattle off about a  half dozen different ways of communicating online.  The bottom line is, “there was communication”. But does the message change, gain, lose meaning, or become altered based on the delivery method? For example:

I called you on the phone to say hi.

I texted you via cell phone to say hi.

I emailed you to say hi.

I tweeted you to say hi.

I did a blog post in which I said hi.

I friended you on Facebook so I could say hi.

I posted on your Myspace page to say hi.

I sent you a pic that says hi.

I created a video on Youtube that says hi.

I commented on your blog to say hi.

Does the medium matter? Sure it does, in regards to delivery. Is the message the same?  Sure is. In every case. Can the message be construed any differently based on the medium? Depends on how many different ways someone can construe what “hi” might mean. I use this simplistic example for obvious reasons. And yes I understand that you cannot hear tonality or inflection when someone is writing something but my point is the same.

I can see it now…

“What did he mean when he texted me to say hi?” Was he pissed? Was he happy? Did he really mean it?  I mean it was a text. Now if he would have emailed me, thats totally different. Isn’t it? or Is it?

When it comes to social media, lets not argue about semantics.

*For the next few days I’ll be at the Web 2.0 expo in New York, hit me up while I’m there and we can chat about this.