Here’s a revelation to all of the folks that are fired up over the latest FaceBook fracas. This is also an FYI to all of those so-called critics of what MySpace and Facebook might be doing with a users information..
Guess what? The average user doesn’t care what an advertiser or social media marketer does with their data. Wanna know why? Because they’re in college or younger. They could care less about the implications of plastering their most intimate details all over the pages of Myspace and Facebook.
The only people that care are the Gen X, Gen Y and Boomers who are strolling or trolling, depending on your views of what a social network are.. into these 2 monolithic sites to kick the tires. They look around, think it’s kinda cool and decide to hang out awhile and see if they can “connect” with some peeps.
But wait! “Uh-oh, what do you mean you’re going to use my personal data?” For what? You mean you are going to share it? With who? Advertisers? OMG!!!!!
A voice behind a curtain: “Uhhhh well you’re sharing it with others…! ”
“Well yea that’s uhhhh different”.
The voice: It is? How is it? Tell me. You put it up there. All of it. And then some.
All of a sudden they want to take back what they said. Except that they knew going in what they were doing. They want their cake and they want to eat it too.
If you are in college, or younger. Do you really care what is happening to your data? Probably not. All you really care about is who you can hook up with( not all of you) But, the only way to do that is to supply more personal details. So why wouldn’t Facebook and MySpace and it’s partners not want to take advantage of this? And one more thing, has anyone ever asked a typical user how much of the info that he or she puts into these social networks is actually valid???
So before we, and I’m still trying to determine just what the demographic of “we” is, decide to grab torches and pitchforks, lets consider what the contract is between user and site owner of Facebook and MySpace. And not only those 2, but all social sites in general. If you’re willing to share the most amazingly intimate details to utter strangers, then what’s the difference, or why should you care if Kraft foods wants to know when you eat Mac and cheese?