In social media
It’s your choice…
Of all varieties of fopperies, the vanity of high birth is the greatest. True nobility is derived from virtue, not from birth. Title, indeed, may be purchased, but virtue is the only coin that makes the bargain valid.
– Robert Burton
Did you know I have a tattoo on my arm with the saying “Virtus sola nobilitas.” on it? It’s part of my family crest. As cool as that is, what’s more important is what the words mean. Essentially, it means that virtue is the only coin that makes the bargain valid.
Why do I bring this up? Because the words mean a lot to me. They resonate. I like people who carry themselves without pretentiousness. Especially when they so easily could. I think it’s an amazing quality to possess. Humility. Especially in today’s personal branding, all about me world.
At Social South I was amongst the most unpretentious, unassuming, group of high profile social media thought leaders assembled in one place at one time. Sure, I could have gone to a half dozen “larger” more visible cities and had just as many social media thought leaders assembled. And I have. But I would have gotten the attitude thing along with the assumptive title of social media thinker, high brow, I’m better than you, thing.
There would be none of this at Social South.
Beyond a list that included the incredibly down to earth Beth Harte, the humble Mack Collier, the classy Toby Bloomberg, the social media handyman Paul Chaney who has a book coming out, the incredibly smart Jason Falls, the genuine Christina Kerley, the effusive Kellye Crane, the solid Tom Martin, the refreshing An Bui, and of course the giving Lionel and talented Richard from Dell, There were a host of “other” people that deserve recognition in their own right.
From Andrew Keen, Dave Barger, Mitch Canter, Robert French, David Griner, Tammy Hart, to Dana Lewis, Andre Natta, Phyllis Neill, Will Scott, Jeff Vreeland, Stacey Hood and of course Ike Pigott all of them brought value, humility, a sense of community and a sense of “leave the ego at the door and lets learn from each other.” You don’t get that at 95% of the conferences that you attend. That’s why Social South worked.
Of course I would be remiss to not bring up 2 more people. The first is as finest an individual that I’ve met from practically meeting for the first time. This person essentially pulled Social South together and shaped it into the conference that it was and did it in a way that it was seamless and looked effortless. Scott Schablow you rock.
Esra’a Al Shafei
What can I say. This person gave one of the most riveting non-keynote keynotes I have ever heard. And it was via Skype. The night before Scott Schablow mentioned that every time he heard her speak, it gave him goose bumps. I had no idea what he was talking about. Yet, this was no exception. Not only did it give me and everyone else goose bumps, it also reduced more than half the audience to tears and the rest were giving her a standing ovation.
Esra is the founder and Executive Director of MideastYouth.com, and what she did was she showed the crowd gathered at Social South the true power of crowdsourcing people for the cause of freedom and human rights via social media, via video, via the internet and really any other means possible. She showed what’s possible. What is possible.
In short, it was the perfect keynote for a group of people who were so into what they were doing. People who were so genuine, that it made perfect sense for them. As I said, you don’t get that at other conferences. You hope to, but you generally don’t. And That’s why Social South worked. Thank you #Soso!
I could go on, but it might take days to highlite everything! But one more thing before I go, here is that tattoo and remember,”Virtus sola nobilitas.” 🙂
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Maybe some of you are missing the point.
I think some of you are thinking that social media is this:
If you build it…blah, blah, blah…
But if we look at the offline equivalent of online relationships, you wouldn’t do this.
Waiting for the phone to ring?
The same holds true online and in social media. Whether you are connecting or you are creating, or you are immersing yourself in culture. It takes work. It takes a leap of faith and it takes a belief that it’s all worth it. And once it starts, it doesn’t stop.
But decide right now. Whether you are a company or a small business owner or an individual. What is your commitment going to be? And, what do you want to get out of it? We all have a notion of what we want to get out of any engagement. Social media is no exception. Beth Harte has put together a wonderful Slideshare of this thought which she presented to a packed room at Social South this past week. Essentially saying, social media requires planning and measurement.
But couldn’t you say that about relationships? You don’t enter into a relationship blindly, and you certainly have expected or anticipated outcomes of your involvement and committment to that relationship. Right? Look at Slide #13 of Jason Falls presentation on The Marketing of Unmarketing and see if you can figure out what these people are referring to.
Once people get past the…
“You had me at hello”…
It’s time to roll up your sleeves and understand that social media and the realtionships YOU will create are not a campaign. But you knew that right?