From Social to Local to Mobile

You don’t know this but you are really driving the train. By your actions of buying smart phones at an alarming rate, by snapping up tablets like they’re going out of style, you have made it known to retailers that these are the new weapons of not only commerce, but online commerce as well.

Retailers and advertisers and marketers used to be able to dictate and call the shots and we as consumers responded like we were pavlov’s favorite dogs. Those times are over. Because of social, mobile and local, the pressure to woo us, to incentivize us and to convert us, has never been greater.  Theese social tools and platforms and these mobile devices have combined to strike fear into retailers far and wide.

With that said, this infographic might make a bit of sense for you.

The Retailer’s Guide to SoLoMo

Thanks to the folks over at Monetate Marketing Infographics//
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