About once a week I usually get the question, “How does Twitter work? or What’s the deal with Twitter?” And yet throughout the course of a week as well I will also hear the following:
- Twitter doesn’t work
- How can people spend so much time on Twitter
- Twitter has no value
Then couple that with the following from Business Insider and one might really start to question it’s actual value.
There are 56 million accounts on Twitter following 8 or more accounts. There are only 38 million following 16, and just 12 million following 64.
To the casual observer, this all might mean that Twitter is a complete waste of time. To that I say that’s fine, I’ll keep using it for as long as it’s still available. For me, Twitter is invaluable. I’ve made deeper and longer lasting connections to my peers because of it; and because of that, because of those networks, it not only opened a lot of doors, but it also helped me get my current position at E & Y.
If you have doubts on how to use Twitter and still think it’s not worth it, listen to and watch Tom Martin’s Slideshare presentation on getting a job using social media.
For those that use Twitter and use it as a platform for media consumption as well as sharing and connecting with peer networks-I imagine their opinions of it will be completely aligned on the pro side of it being completely beneficial to them doing their jobs.
Throw the numbers out.